Core Insights - The land market in the first half of 2025 shows a trend of "reduced volume and improved quality," with significant differentiation across regions [1][2] - The supply area of residential land in 300 cities decreased by 18.6%, while the transaction area fell by 6.8%, indicating a contraction in the market [1] - Land transfer revenue from state-owned land use rights reached 1,128.1 billion yuan, a year-on-year decline of 11.9%, highlighting market divergence [1] Supply and Demand Analysis - The supply area for first, second, and third-tier cities changed by +14.4%, -2.1%, and -24.6% respectively, while transaction areas saw increases of +17.6%, +15.7%, and decreases of -14.5% [2] - The land transfer revenue for first, second, and third-tier cities increased by +47.3%, +36.5%, and decreased by -1.1% respectively, with average premium rates of 11.9%, 14.3%, and 3.6% [2] - The top 20 cities accounted for 66% of the national land transfer revenue in the first half of 2025, up from 51% in 2024, indicating a rising concentration in the market [2] Company Performance - Among 22 cities, central state-owned enterprises accounted for 58% of the total land acquisition amount, with leading companies including Greentown, Poly, and China Overseas [1] - The leading cities for land transfer revenue were Hangzhou, Beijing, Shanghai, and Chengdu, with revenues of 101 billion, 100.6 billion, 63.8 billion, and 36.6 billion yuan respectively [2] - Major real estate companies focused their land acquisitions in cities like Beijing and Hangzhou, where over 40% of their total land acquisition amounts were concentrated [1][2] Market Characteristics - The land auction market has returned to a "highest bidder wins" model, with premium land parcels achieving high premiums due to their scarcity [2] - The demand for improved housing is increasingly driving trends in the new housing market, reflecting a shift in consumer preferences [2] - Overall, the land market in the first half of 2025 is characterized by a trend of reduced volume and continued differentiation, with core cities benefiting from improved supply quality and increased auction activity [2]