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马年春节假日盘点·旅游篇丨旅游迎春一“马”当先——新春文旅市场暖意浓
Xin Hua Wang· 2026-02-23 12:33
Group 1: Cultural Events and Tourism Trends - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse activities [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, with over 60% growth in searches for experiences related to intangible cultural heritage [3] - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day during the holiday, highlighting the popularity of ice and snow tourism [6] Group 2: Travel and Shopping Behavior - The trend of "segment travel" emerged, with travelers spending initial days at home before vacationing, leading to a 30% increase in hotel prices near popular attractions during the holiday [5] - In Hainan, the first Spring Festival after the implementation of the free trade port saw duty-free shopping reach 1.38 billion yuan, with a 19% year-on-year increase in spending [7] - The average daily inbound and outbound travelers at national ports during the holiday is expected to exceed 2.05 million, reflecting a 14.1% increase compared to the previous year [9]