春节期间，普陀各大商圈纷纷推出以非遗、年俗为主题的文化美陈与体验活动，吸引市民游客打卡消 费。春节假期，全区重点商场累计客流同比增长9.1%，销售额同比增长10.0%，其中，中海真如环宇城 表现亮眼，客流同比增长14.5%，销售额同比增长17%。 记者日前从上海市普陀区文旅局获悉，2026年春节期间，普陀借助第一届上海旅游攻略超级大赛活动的 成果转化和宣推优势，以"半马苏河快乐加'马'"为主题，统筹全区文商旅体展资源，推出六大特色板 块，三百余项假日活动，引导市民游客"在沪过年""来沪过年"，为普陀区文商旅体展特色资源点位聚人 气、引流量，促消费。 此外，普陀区各文博场馆在春节期间推出多项主题展览与体验活动。据统计，春节期间普陀全区文化场 所接待市民游客同比增长26.12%。同时，辖内各街道镇举办120余项春节活动，活动场次同比增加 86.15%。 假期期间，普陀区重点监测的景区景点共接待市民游客24.5万人，同比增长90.87%；全区中高档酒店平 均入住率达55.75%，同比增长10.2个百分点；酒店接待入境游客同比增长31.9%；全区重点商场累计客 流同比增长9.1%，销售额同比增长10.0%；苏州河游船 ...

Group 1 - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse consumer needs [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, indicating a strong demand for cultural experiences [2] - Hotel prices surged by over 30% during the first five days of the holiday, reflecting a significant increase in domestic travel and accommodation demand [3] Group 2 - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day during the holiday, showcasing the appeal of winter tourism [4] - Hainan's duty-free shopping saw a revenue increase of 19% and a visitor increase of 24.6% in the first five days of the holiday, highlighting the attractiveness of southern destinations [4] - The Guangzhou Baiyun Airport experienced a surge in international travelers, with a predicted average of over 2.05 million inbound and outbound passengers daily during the holiday, marking a 14.1% increase from the previous year [6]

古典的飞檐、飘香的糕点、老式的吆喝……走进北京隆福寺街区，处处洋溢着地道的北京年味儿。 大年初七，北京隆福寺新春市集人气不减。稻香村、同仁堂、六必居等老字号顾客盈门。拎着满满一袋小吃的河北游客安女士笑着说："朋友们都 想讨一口'福气'，买到算给假期收尾。" "今年新春市集以'福'文化为核心主线，设置2个演出空间和53个摊位，全方位覆盖市民新春采购、体验、游玩等多样需求。"北京新隆福文化投资 有限公司总经理柳鹏介绍，2月20日，市集客流量超12万人次，创下历史新高。 年味浓处是归途。"最长春节假期"里，追寻年味出游的万千身影，为丙午马年新春勾勒出一幅年俗赓续、人市两旺的文旅图景。 "年俗之旅"火爆，乡愁更有寄托—— 白马轩昂、"木兰"飒爽。第32届自贡国际恐龙灯会上，高18米、长180米的"木兰传奇"灯组成为游客争相打卡的一景，国风国韵在先进的灯影科技 中打动人心。 春节期间，年味醇厚的景区成为人们向往的目的地。飞猪数据显示，假期中灯会、庙会、游园会等民俗活动的搜索热度同比提升117%，包含民 俗、非遗体验在内的旅行搜索热度同比增长超60%，参观非遗博物馆、体验非遗手作、观赏民俗表演等是游客最为青睐的项目。 2 ...

2月19日，市民在天津棉3创意街区参加新春市集活动。受访者供图 棉3创意街区坐落于天津市海河东岸，由百余年历史老厂房与临河新建商业综合体融合而成。 "2013年，街区启动保护性提升改造，对老厂房进行系统修复。"天津新岸创意产业投资有限公司党支部副书记王茹说，"棉3街区是天津市保 留最完整的民国工业遗址建筑群，修复改造最大限度保留了老工业厂房，使整个空间充满了历史韵味。" 春日午后，阳光洒在海河东岸的红砖墙上。走进位于天津市河东区的棉3创意街区，历史的厚重感扑面而来。高耸的旧棉仓静静矗立，老纺织 厂特有的"锯齿楼"在天际线下勾勒出起伏的轮廓。尘封的工业记忆与当下的城市节奏在这里交织。 春节期间，棉3创意街区张灯结彩，新春花灯点亮红砖墙面，玩具市集、旧书市集错落排开。文创潮玩、咖啡饮品、特色好物琳琅满目，工业 风格街区里弥漫着浓浓烟火气。 "今年春节，我们围绕'乐购新春·津彩消费'主题，统筹商旅文体健多元资源，精心策划500余场特色活动，让市民游客在浓浓年味中畅享消费 新体验。"天津市商务局消费促进处处长贺晓阳说。 在天津意式风情区，百年洋楼静立街巷。夜幕降临，柔和灯光勾勒出欧式建筑的清晰轮廓。红灯笼、中国结点缀 ...

马年春节，成都各大博物馆"文化年货"持续上新。精彩的文物和艺术展览、丰富多彩的非遗体验、民俗展演和互动研学……节日期间，成都各 大博物馆内人流如织，市民游客在浓浓的文化韵味中欢度新春。 转自：成都日报锦观 精品展览持续推出 民俗活动精彩开场 博物馆里"文化年货"上新 成都各大博物馆内，市民和游客在浓浓的文化味中欢度新春。 精品展览与民俗活动同步上线 马年新春，成都年味浓。武侯祠博物馆、杜甫草堂博物馆等文博场馆张灯结彩，精品展览与民俗活动同步上线。 17日上午，成都博物馆外锣鼓喧天，一场"金狮献瑞"舞狮表演在户外平台热闹开场。金狮跳跃采青，与观众亲密互动，瞬间点燃节日气氛。馆 内，以汉代说唱俑为原型的"说唱俑乐队"汉服秀、川北大木偶等演出轮番登场，让文物"活"起来。18日下午，五楼皮影戏台前座无虚席，观众 不仅欣赏了原创皮影剧目，还亲手操控影偶，感受光影魔术的魅力。 接下来的几天，成都博物馆还将持续推出皮影戏、财神魔术秀、新春市集等活动；2月20日起，《蜀境·生灵之歌》自然科普观影、"文物中的 万马奔腾"研学课堂以及年画绘制、剪纸等民俗体验也将轮番登场。四川博物院初四、初五仍可体验七大非遗项目，每日限量发放体验 ...

2月17日，在达州市达川区三里坪街道，民间艺人表演《车车灯》秧歌。邓良奎 摄（C视觉） 2月17日，截至当日15时 全省A级景区接待游客超767万人次、实现门票收入逾4834万元 2月17日，绵阳市北川羌族自治县开展非遗闹新春龙狮贺岁活动。张承安 摄（C视觉） 2月17日，华蓥市群众在巡游活动中展演"舞狮"。邱海鹰 摄（C视觉） 2月17日，全省大部地区天气晴好，市民游客观灯会、逛庙会、游古镇、祈福……出游热情满满。遂宁中国观 音故里旅游区、凉山建昌古城景区、成都洛带古镇的游客人数居当日全省前三，分别为21.24万人次、16.2万人 次、12.9万人次；青城山-都江堰旅游景区、蜀道剑门关旅游景区、峨眉山风景名胜区的门票收入居当日全省前 三，分别为316.11万元、255.36万元、219.05万元。 非遗年俗体验持续走热。南充各文博场馆推出沉浸式社教、非遗体验、艺术展览等互动项目，吸引市民游客 在书香文脉中开启新年。泸州推出"梦回老泸州·江阳古韵"系列活动，以沉浸式非遗体验展示川南民俗文化魅力。 九寨沟推出"非遗展演进景区"，将非遗、民俗、冰雪观光相结合，构建多元化文旅体验场景。在绵阳，仙海区 以"青睐绵阳福 ...

Core Insights - The tourism market in Sichuan province is experiencing a strong performance during the holiday season, with over 7.67 million visitors and ticket revenue exceeding 48.34 million yuan on February 17 alone [4] - Various cultural and tourism activities, including immersive experiences and traditional events, are attracting visitors and enhancing the overall experience [5][6] Group 1: Tourism Statistics - As of February 17, the province's 873 A-level scenic spots received 7.67 million visitors, generating ticket revenue of 48.34 million yuan [4] - Cumulatively, during the first three days of the holiday, the total number of visitors reached 17.57 million, with total ticket revenue of 113.05 million yuan [4] - The top three scenic spots by visitor numbers on February 17 were Suining's Guanyin Hometown (212,400 visitors), Liangshan's Jianchang Ancient City (162,000 visitors), and Chengdu's Luodai Ancient Town (129,000 visitors) [4] Group 2: Cultural Activities - Various cities in Sichuan are hosting immersive cultural experiences, such as the "Dream Back to Old Luzhou" series and the "Non-Heritage Exhibition in Scenic Areas" in Jiuzhaigou, showcasing local customs [5] - Chengdu's "Jinjiang Flower Moon Night" New Year market features drone shows and traditional performances, blending heritage with modern technology [6] - Local governments are implementing ticket discounts and promotional activities to stimulate tourism consumption, including free or discounted entry to 62 A-level scenic spots [6][7]

本报（chinatimes.net.cn）记者李贝贝 上海报道 2026丙午马年新春假期期间，《华夏时报》记者实地走访发现，上海各大商圈早已被浓浓的年味包裹， 张灯结彩映霓虹，喜气洋洋迎新春。各大商场纷纷深挖传统年俗文化内核，打造沉浸式、多元化、高品 质的新春体验场景，将文化韵味、趣味互动与消费场景深度绑定，为市民、游客呈现一场兼具文化厚 度、潮流活力与烟火气息的新春消费盛宴，让"年味"的传承更具新意。 多元场景解锁马年"新年味" 作为上海年味"风向标"，豫园的新春灯会始终是市民游客的必打卡之地。 1月26日，以"来大豫园，过上海年"为主题的2026马年豫园新春灯会正式亮灯，并将持续至3月3日。豫 园股份方面向《华夏时报》记者介绍说，本届灯会首次突破地理边界，延伸至BFC外滩金融中心、古城 公园、方浜中路、福佑路及外滩，让中外游客领略"最上海"年味。此次灯会通过非遗灯彩、数字科技、 潮流艺术与市井烟火的创新融合，打造了集观灯、游览、互动、消费于一体的"海派春节"体验平台。 与此同时，新春市集成为营造年味的重要载体。2月12日晚，记者在豫园旧校场路年味市集看到，各式 摊位琳琅满目，游客可在此感受熙攘人流中的新春 ...

Group 1: Cultural and Tourism Activities - Shandong Rizhao is celebrating the Lunar New Year with vibrant cultural and tourism activities, including traditional performances and food markets [1][3] - The East Yi Town in Rizhao features dragon and lion dances, traditional folk performances, and a marketplace for local delicacies and cultural products [1] - The ancient city of Ju County is expected to receive approximately 194,000 visitors on the first day of the Lunar New Year [4] Group 2: Shanghai Tourism Experience - Shanghai's Lujiazui area is a popular destination for tourists during the Spring Festival, with city management providing free high-quality photography services to enhance visitor experience [5][7] - The photography service has helped reduce congestion at intersections and improved overall tourist satisfaction [7] Group 3: Hainan Free Trade Port - This year's Spring Festival marks the first celebration in Hainan's Free Trade Port, showcasing a blend of international and traditional Chinese elements [8] - The New Year market in Sanya features performances and activities that highlight the cultural richness of the region [8][11] Group 4: Beijing's Cultural Heritage Tourism - Beijing has launched six "Jingcai Intangible Cultural Heritage Tour" routes, covering over 30 experiential points, including the "Eight Treasures of Yanjing" [12][19] - The routes allow visitors to engage with traditional crafts such as cloisonné and lacquer art, providing hands-on experiences [15][19]

Core Viewpoint - The first day of the extended Spring Festival holiday saw a significant influx of tourists to the East Lake Scenic Area, highlighting a vibrant blend of cultural and recreational activities that showcase the local heritage and natural beauty [1][5][12]. Group 1: Scenic Activities - The East Lake Greenway was bustling with family cycling, couple strolls, and various activities, creating a festive atmosphere enhanced by decorations and natural scenery [5][11]. - Tourists engaged in boat rides and enjoyed picturesque views, emphasizing the appeal of East Lake as a prime destination for family vacations [12][30]. Group 2: Cultural Events - The East Lake area featured a lively Spring Festival market showcasing traditional crafts such as sugar painting and paper cutting, alongside local delicacies, creating a rich cultural experience [16][23]. - The "Thousand Lantern Feast" attracted many visitors, combining traditional lantern displays with interactive cultural experiences, enhancing the festive spirit [19][22]. Group 3: Natural Attractions - The Meihua Garden at the Mo Mountain Scenic Area showcased over 20,000 plum blossoms, providing a stunning visual and aromatic experience for visitors [23][30]. - The combination of traditional music performances and the natural beauty of the plum blossoms added depth to the cultural experience during the Spring Festival [30].