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明星基金经理“翻车”,800亿规模申万菱信,该如何突围?
Sou Hu Cai Jing· 2025-08-18 00:42
Group 1: Core Insights - The arrival of star fund manager Jia Chengdong at Shenwan Hongyuan Fund has garnered significant attention, especially given his previous management of nearly 900 billion yuan at China Merchants Fund [1][3] - Shenwan Hongyuan Fund has high expectations for Jia, promoting him to deputy general manager shortly after his arrival and launching a new equity product, the "Shenwan Hongyuan Industry Select Mixed Fund," which raised 1.219 billion yuan, the largest fundraising for the firm in the year [1][3] - However, the performance of the "Shenwan Hongyuan Industry Select Mixed Fund" has been disappointing, with a return of -8.23% since inception, significantly underperforming the Shanghai Composite Index, which rose nearly 10% during the same period [3][14] Group 2: Historical Context - Shenwan Hongyuan Fund, established in January 2004, is one of the earliest Sino-foreign joint venture fund companies in China, initially co-owned by Shenwan Hongyuan and Paris Asset Management [4][5] - The firm struggled to grow its assets under management (AUM) initially, with AUM not exceeding 15 billion yuan even during the 6124-point bull market by 2010 [5][6] - The introduction of structured funds, particularly leveraged funds, became a key strategy for Shenwan Hongyuan to capture market opportunities, leading to a peak AUM of 102.492 billion yuan in Q2 2015 [7][8] Group 3: Challenges and Current Status - The firm faced significant challenges during the 2015 stock market crash, leading to substantial losses and exposing design flaws in its structured funds, which ultimately led to a ban on new structured fund products [8][9] - Since then, Shenwan Hongyuan has struggled to find a successful growth strategy, with AUM stagnating at approximately 82.607 billion yuan as of mid-2023, failing to achieve further growth after reaching 80 billion yuan in 2024 [9][10] - The firm has not established a competitive advantage in either equity or fixed income products, resulting in a lack of clear direction for future growth [9][10] Group 4: Talent and Research Issues - A critical issue for Shenwan Hongyuan is the lack of a robust investment research and talent system, which has hindered its ability to adapt and thrive in the competitive market [11][15] - The average tenure of fund managers at Shenwan Hongyuan is lower than the industry average, indicating a potential instability in talent retention [11][12] - The firm has seen multiple fund manager departures, exacerbating its talent shortage, and leading to a reliance on external hires like Jia Chengdong, which has not yielded the desired results [12][14]