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中国电影:正在研究开发更多IP相关产品 开拓电影消费新场景
Zheng Quan Shi Bao Wang· 2025-06-20 12:33
Core Viewpoint - China Film achieved a revenue of 4.575 billion yuan and a net profit of 140 million yuan in 2024, with a significant market share in domestic box office [2] Group 1: Financial Performance - In 2024, China Film produced or participated in 46 films, generating a total box office of 23.472 billion yuan, accounting for 70.19% of the national box office for domestic films [2] - The films produced by China Film occupied 9 out of the top 10 spots in the domestic box office, with titles like "Hot and Spicy" and "The Volunteer Army: The Battle of Survival" leading various holiday box office charts [2] Group 2: Market Strategy - The company is focusing on enhancing its core business to improve operational performance, while also innovating in the promotion of imported films to increase their quantity, quality, and market share [2] - China Film is transitioning from cinema investment to cinema management, emphasizing high-quality supply, refined operations, and innovative management [3] Group 3: Innovation and IP Development - The company is accelerating the deployment of high-format cinema equipment like CINITY to enhance viewing experiences and increase competitiveness [3] - China Film is developing various IP-related products to tap into current consumer trends, including merchandise from popular films [3] Group 4: Distribution Strategy - The introduction of a segmented distribution model is aimed at precisely matching films with target audiences, helping lower-budget films find new market spaces [4] - The company successfully re-released the entire "Harry Potter" series through this model, generating 270 million yuan in box office revenue [4] Group 5: Upcoming Releases - China Film has announced its summer release schedule, including the film "Nanjing Photo Studio" set for August 2, commemorating the 80th anniversary of the victory in the Anti-Japanese War [5] - Other films set for release include "The Sauce Garden Case" on June 21 and "Liao Zhai: Lan Ruo Temple" on July 12, along with several imported films planned for the summer [5]