Core Insights - The current business competition has evolved from a simple supply game to a stage where common and individual demands coexist, with consumers increasingly willing to pay for unique content, identity, aesthetic value, and emotional belonging [1] - A clear structure is emerging where standardized projects with large scale, comprehensive formats, and stable brand matrices naturally attract consumer traffic, while projects with limited hardware and poor operations are pushed to the margins, becoming "forgotten gems" in the commercial circle [1] Group 1: Consumer Behavior and Market Dynamics - Most casual consumer traffic lacks a clear purchasing purpose, with decision-making barriers primarily related to "choice and time costs" rather than price [2] - Standardized head projects solve these issues by providing a space where consumers can easily fulfill multiple purposes such as dining, shopping, socializing, and resting, leading to a natural aggregation of traffic [2] - Marginalized projects face a losing battle in competing for natural traffic, as efficiency-driven rules favor head projects, resulting in the marginalization of "suboptimal solutions" [2] Group 2: Market Segmentation and Differentiation - The homogenization of commercial projects leads to a market where consumers engage in "reverse selection," seeking unique venues that express their self-identity rather than merely functional spaces [3] - Young consumers and niche cultural groups are increasingly looking for spaces that recognize and name their identities, willing to pay for clear styles and community belonging [3] Group 3: Digital Transformation and Content Strategy - Traffic generation is no longer solely dependent on geographical location; digital tools like algorithm distribution and social media can turn content into a traffic engine, allowing projects in non-core locations to gain significant attention [4] - Projects that can effectively convert online attention into offline visits possess structural leverage advantages, liberating "forgotten gems" from their previous limitations [4] Group 4: Innovative Business Models - Effective positioning in commercial circles should focus on "functional supplementation" and "emotional exclusivity," moving away from competing for natural traffic to targeting purpose-driven traffic [5] - The Tokyu Kabukicho Tower exemplifies a successful model by concentrating on specific cultural themes rather than traditional shopping, creating a destination for ACG culture [6][9] Group 5: Creative Clusters and Unique Experiences - Creative brands often struggle with standardized retail spaces, making flexible, non-mainstream projects more suitable for fostering creative ecosystems [10] - The Coal Drops Yard in London illustrates how unique design and cultural curation can attract high-spending cultural consumers, becoming a new cultural destination [12] Group 6: Strategic Positioning and Consumer Engagement - Marginalized projects should focus on creating unique content clusters to enhance scene tension and attract traffic from outside the commercial circle [13] - Purpose-driven projects can complement head projects by introducing large-scale, immersive cultural experiences that reshape regional traffic structures [14][15] Conclusion - The evolution of commercial spaces reflects a continuous reallocation and stratification of roles, with efficiency-driven businesses handling high-frequency, standardized demands, while thematic and emotional spaces cater to cultural expression and community aggregation [16] - "Forgotten gems" are not failures but transitional entities that have yet to redefine their spatial roles, presenting opportunities for those who can establish themselves as new emotional, cultural, and relational nodes within the commercial landscape [16]