一直以来，写字楼市场被称为经济发展的"晴雨表"。尽管依旧面临较大的供应压力，但在刚刚过去的 2025年，深圳写字楼市场也涌现出一些结构性机会。 数据显示，截至2025年末深圳全市甲级写字楼存量规模达到908.2万平方米，未来供应量更是不容小 觑，结合相关土地出让信息及在建工程的进度，未来四年有望投入使用的甲级写字楼计划供应量或将超 过500万平方米。 戴德梁行认为，从需求端来看，科技产业的发展正持续展现其对产业载体不断扩大的需求支撑。"十五 五"规划建议明确将建设现代化产业体系列为首要任务，依托深圳在高新技术产业方面的扎实基础，人 工智能、半导体、先进材料、生物制造等高科技产业的规模化扩容与能级提升，企业的总部布局、研发 中心设立及团队扩张需求料将持续释放，有望为深圳写字楼租赁与投资市场注入增量需求。 与写字楼市场面临大量新增供应的情况类似，戴德梁行预计，未来三年深圳将有165.7万平方米的优质 购物中心计划投入使用。项目竞争之下消费需求分流的趋势难以避免，产品创新及运营管理的提升将成 为购物中心不得不面对的重要课题。 1月6日，戴德梁行最新发布的数据显示，2025年深圳甲级写字楼实现净吸纳量26.4万平方米 ...

Core Viewpoint - During the New Year period of 2026, Ocean Commercial launched nationwide activities under the theme "Starlight Illuminates, Life Moves Forward," integrating local culture, trendy experiences, and warm benefits to enhance consumer engagement and drive sales growth [1][21]. Group 1: Event Highlights - Beijing Ocean Letipark unveiled a new public cultural space called "Light Gathering," hosting various events such as a Harry Potter magic show and public film screenings to enrich cultural life and consumer experiences [2][23]. - Tianjin Ocean Letipark achieved sales exceeding 19 million yuan during the New Year period, with a 26% year-on-year increase in sales, driven by innovative live streaming and promotional activities [3][24][25]. - Fuzhou Ocean Letipark's "Dreamland Carnival" attracted significant foot traffic, with a 23% increase in visitor numbers and a 20% rise in sales during the event [4][26]. - Hangzhou Ocean Letipark featured a traditional "Iron Flower" performance, resulting in a 29% increase in foot traffic, bolstered by the opening of a new supermarket [6][28]. - The Tianjin Eco-City Ocean Future Plaza combined its fourth anniversary celebration with New Year festivities, achieving a 112% increase in foot traffic and a 115% rise in sales [9][32]. Group 2: Consumer Engagement Strategies - Ganzhou Ocean Future Plaza integrated traditional and modern elements in its New Year activities, leading to a 36% increase in sales and significant online engagement [10][33]. - Shandong's Shanghe Ocean Future Plaza saw a remarkable 291% increase in daily foot traffic due to creative events like the "Flying Dress Show" [12][35]. - Suzhou Wujiang Ocean Future Plaza created a unique emotional connection with fans through a music party, enhancing community engagement and brand reputation [13][36]. - The Suqian Ocean Future Plaza combined trendy and charitable experiences, resulting in a 100% increase in foot traffic and a 200% rise in sales during the New Year [15][38]. - The Nanyang Ocean Future Plaza's immersive experiences, including bonfires and snow effects, effectively attracted local consumers, driving significant sales growth [16][39]. Group 3: Future Directions - Ocean Commercial aims to continue enhancing urban life through ongoing scene innovation, business upgrades, and refined operations, contributing to the development of urban commercial spaces [21][44][45].

需指出，客群运营的精准施策离不开数字化系统的深度赋能与硬核支撑。2025年，百联又一城全面升级 客流分析系统，实现了全场店铺级别的数据精准捕捉与分析。该模型能通过多维度数据追踪，深挖消费 路径，还原消费习惯，使得运营团队得以精准诊断各品牌在经营各环节的短板，为获客力不足的品牌联 动公域资源引流，对转化力偏弱的品牌提供动线与陈列优化建议，并为会员运营待提升的品牌打通会员 体系以助力精准营销，真正让数据为精细化运营赋能。 这种数据驱动的定制化经营扶持模式，不仅显著提升了合作品牌的经营效益，也推动了项目整体运营效 率的跃升，使租户稳定性与租金收益能力形成良性循环，进一步巩固了资产的优质属性与可持续运营能 力。 当前，消费类基础设施REITs已从政策驱动的探索阶段，全面迈入价值驱动的精耕时代，核心逻辑在于 通过"资本+运营"双重赋能，将存量商业资产锤炼为符合REITs标准的优质标的。 记者了解到，该项目锚定"3+1"场景创新与客群深耕核心战略，以多元场域构建为运营核心方向，精准 聚焦品质家庭与年轻客群两大核心群体，通过整合分散的商业资源形成运营合力，全年新签品牌55家， 其中区域首店17家、上海首店3家；仅第四季度就 ...

12月19日，中山南头镇超大型商业综合体项目海雅缤纷天地正式开业，迎来首批从中山和周边城市赶来 尝鲜的顾客。 购物中心内开设有一家"英皇蛋记快闪店"，关智斌、泳儿等多位香港艺人来到现场助阵，歌手于文文也 于当日下午来此举办粉丝见面会，现场气氛一片火爆。 南头镇作为中山"北大门"、粤港澳大湾区重要节点城镇，既是全国唯一的"中国家电品牌基地"，更是一 座追求高质量发展的现代化"精品城镇"。 南头镇党委书记陈飞国表示，海雅缤纷天地的开业填补了南头大型商业综合体的空缺，有效提升区域商 业与消费水平，是激活消费潜力的关键之举。南头镇将持续做好服务保障、优化营商环境，助力项目发 展，全力打造辐射中山北部的高品质商业集聚区和服务新高地。 采写：南都N视频记者 刘继贤 通讯员 廖晶晶 中山海雅缤纷天地商业体量接近60万平方米，集大型购物中心、星级酒店、商业街及甲级写字楼等多元 业态于一体。海雅缤纷天地一期已落地200多个国内外品牌，其中30%是中山首店，覆盖零售、餐饮、 潮玩、亲子等全业态。 据了解，海雅缤纷天地是中山首个"超级奥莱+"项目。"我们不仅引入了很多中山首店品牌，更融合了运 动、艺术、IP体验和轻度假场景，这是一 ...

Core Viewpoint - KKV's Shenzhen store has suspended operations due to a unilateral termination of the lease by the shopping center, which claims to be adjusting its business model, leading to disputes over the contract [1][4]. Company Summary - KKV's parent company, KK Group, signed a cooperation agreement with the shopping center in September 2021, committing to a partnership from 2021 to 2027, and invested nearly 10 million in operations and IP collaborations [1]. - KK Group's latest financial performance shows a significant improvement, with revenue for January to October 2023 reaching 4.749 billion, a 55.5% year-on-year increase, and an operating profit of 376 million [11]. - Despite recent improvements, KK Group faces challenges such as high sales expenses and a lack of product differentiation, relying heavily on third-party brands for over 80% of its sales [12]. Industry Summary - The shopping center industry is experiencing a shift from development-driven to operation-driven models, with over 3,067 shopping centers in operation as of December 2024, and a slowdown in new openings [6]. - The traditional retail model is being disrupted, emphasizing the importance of social attributes and customer comfort in shopping spaces [6]. - The competition in the retail space is intensifying, particularly in Shenzhen's Futian District, where the shopping center must compete with established centers like Ping An Finance Center and COCO Park [6][8].

Core Insights - The article highlights the launch of Longfor Commercial's year-end promotional event "Tianjie Happy Season," which aims to boost consumer spending during the holiday season in North China [1][8]. Group 1: Event Overview - The "Tianjie Happy Season" will take place from December 19 to 21, featuring various engaging activities across nine Tianjie locations in North China, in collaboration with over a hundred quality brands [1][8]. - Activities include artistic performances, educational events, and family-friendly entertainment, enhancing the shopping experience for consumers [3][4]. Group 2: Specific Activities - Changying Tianjie will host a special variety show in collaboration with the Beijing Opera and a comedy show, along with an international shell exhibition and knowledge lectures [4]. - Other Tianjie locations will feature unique events such as a Christmas market, a mobile museum, and a birthday celebration for local celebrities, creating a festive atmosphere [6][8]. Group 3: Promotional Offers - The event includes significant promotional offers, such as a 3000 Longzhu coupon for every 1200 yuan spent, and exclusive discounts on high-end brands like CHANEL, DIOR, and GUCCI [8][10]. - Various Tianjie locations will also offer unique products and special discounts, ensuring a diverse shopping experience for different consumer segments [10]. Group 4: Strategic Goals - The "Tianjie Happy Season" aims to transform shopping malls into community-centric spaces that enhance lifestyle quality by combining shopping, entertainment, and emotional engagement [10].

Core Viewpoint - In a strategic partnership, Ingka Centers has collaborated with Gaohe Capital to establish a dedicated real estate fund to jointly own three gathering experience centers in Wuxi, Beijing, and Wuhan [1] Group 1: Strategic Partnership - Ingka Centers will retain ownership of the Huiju brand and will exclusively manage and operate all gathering experience centers under this brand [1] - A new IKEA store will be opened and operated within the Wuxi Huiju, with existing property assets of IKEA Wuxi being part of the transaction and transformed into new leasing space [1] Group 2: Investment and Expansion - Since entering China in 2009, Ingka Centers has developed and operated ten gathering experience centers and three Huiju office projects, with a total investment exceeding 270 billion yuan [1] - In 2024, the opening of Xi'an Huiju and Shanghai Huiju complexes will further expand Ingka Centers' market presence, with the Shanghai Huiju complex representing the largest single investment project globally at over 80 billion yuan [1] Group 3: IKEA's Market Development - IKEA China has been enhancing its omnichannel customer experience over the past 27 years, recently opening five stores of varying sizes and planning to officially join JD.com by 2025 [1] - Currently, IKEA has 41 offline customer touchpoints, three proprietary digital channels, and two flagship stores on e-commerce platforms in China [1]

Core Insights - The current business competition has evolved from a simple supply game to a stage where common and individual demands coexist, with consumers increasingly willing to pay for unique content, identity, aesthetic value, and emotional belonging [1] - A clear structure is emerging where standardized projects with large scale, comprehensive formats, and stable brand matrices naturally attract consumer traffic, while projects with limited hardware and poor operations are pushed to the margins, becoming "forgotten gems" in the commercial circle [1] Group 1: Consumer Behavior and Market Dynamics - Most casual consumer traffic lacks a clear purchasing purpose, with decision-making barriers primarily related to "choice and time costs" rather than price [2] - Standardized head projects solve these issues by providing a space where consumers can easily fulfill multiple purposes such as dining, shopping, socializing, and resting, leading to a natural aggregation of traffic [2] - Marginalized projects face a losing battle in competing for natural traffic, as efficiency-driven rules favor head projects, resulting in the marginalization of "suboptimal solutions" [2] Group 2: Market Segmentation and Differentiation - The homogenization of commercial projects leads to a market where consumers engage in "reverse selection," seeking unique venues that express their self-identity rather than merely functional spaces [3] - Young consumers and niche cultural groups are increasingly looking for spaces that recognize and name their identities, willing to pay for clear styles and community belonging [3] Group 3: Digital Transformation and Content Strategy - Traffic generation is no longer solely dependent on geographical location; digital tools like algorithm distribution and social media can turn content into a traffic engine, allowing projects in non-core locations to gain significant attention [4] - Projects that can effectively convert online attention into offline visits possess structural leverage advantages, liberating "forgotten gems" from their previous limitations [4] Group 4: Innovative Business Models - Effective positioning in commercial circles should focus on "functional supplementation" and "emotional exclusivity," moving away from competing for natural traffic to targeting purpose-driven traffic [5] - The Tokyu Kabukicho Tower exemplifies a successful model by concentrating on specific cultural themes rather than traditional shopping, creating a destination for ACG culture [6][9] Group 5: Creative Clusters and Unique Experiences - Creative brands often struggle with standardized retail spaces, making flexible, non-mainstream projects more suitable for fostering creative ecosystems [10] - The Coal Drops Yard in London illustrates how unique design and cultural curation can attract high-spending cultural consumers, becoming a new cultural destination [12] Group 6: Strategic Positioning and Consumer Engagement - Marginalized projects should focus on creating unique content clusters to enhance scene tension and attract traffic from outside the commercial circle [13] - Purpose-driven projects can complement head projects by introducing large-scale, immersive cultural experiences that reshape regional traffic structures [14][15] Conclusion - The evolution of commercial spaces reflects a continuous reallocation and stratification of roles, with efficiency-driven businesses handling high-frequency, standardized demands, while thematic and emotional spaces cater to cultural expression and community aggregation [16] - "Forgotten gems" are not failures but transitional entities that have yet to redefine their spatial roles, presenting opportunities for those who can establish themselves as new emotional, cultural, and relational nodes within the commercial landscape [16]

证券日报网讯12月8日，华联股份（000882）在互动平台回答投资者提问时表示，公司持续关注并把握 国家及各地出台的促消费政策，适时调整购物中心业态结构，增进社区商业顾客粘性，提升项目吸引力 与经营效益。 ...

Core Viewpoint - The increasing presence of outdoor brands on the first floor of shopping centers is reshaping the commercial value of these spaces, moving away from traditional luxury and fashion brands to high-end outdoor sports brands [2][4]. Group 1: Market Trends - Beijing Raffles has seen about 40% of its first-floor area occupied by high-end outdoor sports brands after three years of adjustments, indicating a significant shift in tenant composition [6][7]. - The outdoor sports industry in China is experiencing rapid growth, with participation reaching 540 million people in 2023 and an expected market size exceeding 600 billion yuan in 2024, reflecting a compound annual growth rate of over 30% in the past five years [7][8]. Group 2: Brand Strategy - Brands like The North Face are relocating their stores from higher floors to the first floor, focusing on larger spaces and enhanced customer experiences, with sales per unit area increasing enough to offset higher rents [10][16]. - The introduction of flagship stores and concept stores by outdoor brands is prioritized by shopping centers, as these formats emphasize experiential consumption and community engagement [13]. Group 3: Consumer Engagement - Outdoor brands are leveraging their physical spaces to create unique consumer experiences, such as hosting community events and activities that enhance customer engagement and increase dwell time in shopping centers [13][15]. - The clustering effect of outdoor brands in shopping centers is creating a brand community, which helps in attracting high-income consumers who are already familiar with outdoor products [14]. Group 4: Future Outlook - Shopping centers are adapting their space planning and tenant mix in response to the growing presence of outdoor brands, with a focus on health and sports-related retail as essential components of their future strategies [15][16]. - Companies like CapitaLand are planning to introduce additional health and outdoor-related retail brands in their shopping centers to align with evolving consumer preferences towards active lifestyles [15].