10月10日，小熊电器股价收涨1.36%，至50.6元/股，市值79.49亿元，最近一个月该股下跌约10%。 9月27日，济南一网民在社交媒体发文称，9月20日家里小熊电器（002959）养生壶突然爆炸致一岁孩子 全身40%大面积烫伤。该网民称，当时养生壶崩出的碎玻璃砸中孩子，热水泼了孩子一身，9月24日孩 子已做手术，后续还需要植皮修复疤痕。涉事产品型号为YSH-D15Y3，是小熊电器煎药壶年度畅销榜 第一名。 随后，记者登陆淘宝APP，发现淘宝小熊电器官方旗舰店仍有YSH-D15Y3型号养生壶销售，券后售价 为139元。 小熊电器客服表示："我们非常理解您对近期网络信息而产生的担忧。目前，我们正在全力核查事件的 详细原因。小熊品牌一直将产品安全置于首位，事件发生后，我们已经安排专人赶往医院并提供力所能 及的帮助。小熊承诺，每一款产品出厂前都经过严格质检，咱们的养生壶从设计到生产都经过了多轮安 全检测，均有国家相关检测报告。但由于水壶属于玻璃材质的器具，我们这里建议使用过程中避免磕 碰、撞击等情况发生。小熊品牌养生壶每年销售远超百万台，受到众多用户的信任。" 当天下午5时30分左右，小熊客服又重新联系到记者 ...

Core Viewpoint - The credit rating agency has assigned a stable credit rating of AA- to the company, indicating its relatively mature internet sales operations and product development capabilities, along with a certain level of brand recognition in the small home appliance industry [2][5][14]. Company Overview - The company specializes in the research, design, production, and sales of creative small home appliances, with a diverse product range, primarily focusing on kitchen appliances [7][14]. - The company has expanded its product categories to over 90 types and more than 1,000 models, holding over 3,700 national patents [14][15]. Financial Performance - For the fiscal year 2024, the company reported a revenue of 13.20 billion, reflecting a year-on-year increase of 10.58%, while the gross profit margin improved [3][13]. - The net profit for 2024 was 1.36 billion, down from 3.06 billion in 2023, indicating a decline in profitability due to rising operational costs and market challenges [3][20]. - The company’s total assets as of March 2025 were 60.30 billion, with total liabilities at 21.48 billion, resulting in a debt-to-capital ratio of 41.34% [3][20]. Market Environment - The small home appliance industry is facing challenges such as weak domestic demand, rising online traffic costs, and increased competition, leading to a decline in sales volume and average product prices [4][10][11]. - The overall retail sales of kitchen small appliances in 2024 were 609 billion, showing a slight year-on-year decrease of 0.8% [10]. Operational Challenges - The company has experienced a decline in its production and sales rate, attributed to weak industry demand and increased inventory levels [18]. - The company’s operational costs have risen due to high sales expenses and increased depreciation from completed projects, leading to a higher expense ratio of 27.92% in 2024 [4][20]. Strategic Developments - In July 2024, the company acquired a 61.78% stake in Roman Intelligent Technology, enhancing its product offerings in the personal care appliance sector [7][15]. - The company has focused on expanding its overseas market presence and enhancing its product development capabilities to adapt to changing consumer demands [11][17]. Future Outlook - The credit rating agency maintains a stable outlook for the company, citing its strong internet sales operations and brand recognition as key competitive advantages [5][20]. - The company is expected to continue facing pressures from market competition and operational costs, necessitating ongoing attention to its capacity for effective production and sales management [18][20].

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company achieved a revenue of 1.32 billion yuan in Q1 2025, representing a year-on-year growth of 10.58%. However, the net profit attributable to shareholders decreased by 13.96% to 130 million yuan, while the net profit excluding non-recurring items increased by 8.24% to 124 million yuan [2][5]. Summary by Sections Revenue Growth - In Q1 2025, the company reported a revenue of 1.32 billion yuan, a 10.58% increase year-on-year. This growth occurred despite a general industry downturn, attributed to strategic adjustments, deep channel integration, and increased overseas market investments [11]. Profitability and Cost Management - The gross margin for Q1 2025 was 36.81%, down by 1.70 percentage points year-on-year. The selling expense ratio decreased by 2.55 percentage points to 15.30%, while the management expense ratio increased by 0.42 percentage points to 4.35%. The operating profit for the quarter was 151 million yuan, reflecting a 2.78% increase year-on-year, with an operating profit margin of 11.44% [11]. Future Outlook - The company is expected to maintain a strong brand recognition and an efficient mechanism for launching innovative products, which will help capture consumer demand changes. The projected net profits for 2025, 2026, and 2027 are 341 million, 382 million, and 425 million yuan, respectively, with corresponding price-to-earnings ratios of 20.86, 18.60, and 16.75 [11].