Core Insights - The 2025 Watches and Wonders Geneva exhibition emphasizes youth engagement, showcasing young talents from various brands and aiming to attract a younger audience [1][6][10] Industry Overview - The Watches and Wonders Geneva Foundation (WWGF) was established in September 2022 by Rolex, Richemont Group, and Patek Philippe, with Chanel, Hermès, and LVMH joining in 2024 [3] - In 2024, the exhibition attracted 49,000 visitors, a 14% increase from the previous year, marking a historical high, despite a decline in sales following the event [3] - Swiss watch brands' total sales in 2024 were approximately 208.7 billion Swiss francs, a significant drop from 267 billion Swiss francs in 2023 [3] - Only 11 out of the top 50 brands saw sales growth compared to the previous year, indicating a challenging market environment [3] Event Highlights - The 2025 exhibition features a record 60 high-end watch brands, including new entrants and returning brands, showcasing a diverse range of innovations [5] - The event includes interactive experiences aimed at younger audiences, with 25% of tickets sold to individuals under 25 in recent years [6][10] - The Swiss Skills 2025 micro-technology competition was held concurrently, allowing apprentices to demonstrate their skills and engage with the audience [10] Product Innovations - Rolex introduced the new Land-Dweller watch, noted for its innovative design and features, while Patek Philippe showcased a luxurious Nautilus model adorned with diamonds [17][18] - Montblanc's new limited edition watch emphasizes adventure, featuring a titanium case and innovative materials [18] - The trend towards bold colors and smaller sizes in watch design continues, with brands like Chanel and TAG Heuer launching vibrant new models [19] Craftsmanship and Complexity - The exhibition highlights the importance of complex functions in high-end watchmaking, with Vacheron Constantin presenting a watch with 41 complications [21] - Bulgari introduced the Octo Finissimo Ultra Tourbillon, setting a record for the world's thinnest flying tourbillon at 1.85 mm [21]