Core Insights - In 2024, under the backdrop of a recovering global smart terminal market, Jemete's proprietary brand "Juese" achieved a sales revenue growth of 55.22% year-on-year, significantly contributing to the company's overall revenue growth of 12.59% [1] - Jemete is transitioning from an ODM/OEM manufacturer to a comprehensive enterprise with brand-building capabilities, leveraging a dual strategy of "manufacturing + branding" to create a second growth curve [1][3] Brand Performance - The "Juese" brand has established a clear path in the high-end consumer segment with a differentiated product strategy, achieving over 50% year-on-year revenue growth in the domestic market [2] - Since its domestic launch in 2020, "Juese" has frequently ranked at the top of mainstream e-commerce platforms in the high-end phone case category, showcasing its brand recognition [2] Financial Metrics - In 2024, the gross margin for the proprietary brand business reached 55.84%, an increase of 1.17 percentage points year-on-year, significantly higher than the company's overall gross margin [2] - The net profit attributable to shareholders of the listed company was 707.42 million yuan, representing a year-on-year increase of 107.72% [2] Operational Strategy - Jemete is enhancing its operational model through three main strategies: product differentiation, channel integration, and supply chain efficiency [4] - The company is expanding its online sales channels, including short videos and live e-commerce, to improve user traffic conversion and brand visibility [4] Future Outlook - Jemete plans to deepen its flexible manufacturing system to enhance market response speed and fulfillment efficiency, focusing on new material research and high-quality innovation technologies [4] - The company aims to create a deep linkage mechanism across brand value transmission, product innovation collaboration, and supply chain cost control, facilitating sustainable scale expansion in the global market [4]