Group 1 - The core viewpoint of the article highlights that the company, Jemete (300868.SZ), is responding to market trends by planning to launch new products under its brand, Juesse, to enhance profitability and market value [1] - Jemete's brand Juesse will focus on its development pace while continuously monitoring market opportunities to steadily advance its business layout [1] - The high-end business line Defense and the fashionable new material line Raptic under Juesse cater to high-end business professionals and trendy young consumers, respectively, with recent product launches receiving positive feedback [1] Group 2 - As the 2026 New Year approaches, Juesse and Raptic are set to introduce new products [1]

Core Insights - In 2024, under the backdrop of a recovering global smart terminal market, Jemete's proprietary brand "Juese" achieved a sales revenue growth of 55.22% year-on-year, significantly contributing to the company's overall revenue growth of 12.59% [1] - Jemete is transitioning from an ODM/OEM manufacturer to a comprehensive enterprise with brand-building capabilities, leveraging a dual strategy of "manufacturing + branding" to create a second growth curve [1][3] Brand Performance - The "Juese" brand has established a clear path in the high-end consumer segment with a differentiated product strategy, achieving over 50% year-on-year revenue growth in the domestic market [2] - Since its domestic launch in 2020, "Juese" has frequently ranked at the top of mainstream e-commerce platforms in the high-end phone case category, showcasing its brand recognition [2] Financial Metrics - In 2024, the gross margin for the proprietary brand business reached 55.84%, an increase of 1.17 percentage points year-on-year, significantly higher than the company's overall gross margin [2] - The net profit attributable to shareholders of the listed company was 707.42 million yuan, representing a year-on-year increase of 107.72% [2] Operational Strategy - Jemete is enhancing its operational model through three main strategies: product differentiation, channel integration, and supply chain efficiency [4] - The company is expanding its online sales channels, including short videos and live e-commerce, to improve user traffic conversion and brand visibility [4] Future Outlook - Jemete plans to deepen its flexible manufacturing system to enhance market response speed and fulfillment efficiency, focusing on new material research and high-quality innovation technologies [4] - The company aims to create a deep linkage mechanism across brand value transmission, product innovation collaboration, and supply chain cost control, facilitating sustainable scale expansion in the global market [4]

Core Viewpoint - The global consumer electronics industry is emerging from a downturn, leading to a significant performance turnaround for Jiemite (300868.SZ) in 2024, with a reported revenue of 762 million yuan, a year-on-year increase of 12.59%, and a net profit of 7.07 million yuan, marking a successful return to profitability [1][2]. Financial Performance - In 2024, the consumer electronics terminal product market showed signs of recovery, with global smartphone shipments increasing by 6.4%, halting a two-year decline [2]. - Jiemite's ODM/OEM business generated revenue of 641 million yuan, up 13.56%, while its own brand business reached 121 million yuan, a 7.70% increase [2]. - The proportion of ODM/OEM revenue rose to 84.18%, solidifying its role as the main revenue driver [2]. - The company achieved a net profit of 7.07 million yuan in 2024, a turnaround from losses in 2023, with a year-on-year profit increase of over 107.72% [2]. - Gross margins improved significantly, with ODM/OEM business gross margin rising by 6.27 percentage points and own brand gross margin increasing by 1.17 percentage points [2]. Operational Improvements - Jiemite enhanced its credit management mechanisms, resulting in a reduction of credit impairment losses by over 31 million yuan compared to 2023, which supported profit recovery [3]. - The company optimized its expense structure across sales, management, and R&D, leading to a decrease in expense ratios and improved management efficiency [3]. - Sales improvements included enhanced responsiveness to major clients and reduced customer acquisition costs through innovative marketing strategies [3]. Strategic Reforms - The turnaround is attributed not only to market recovery but also to proactive management reforms and business structure optimization [4]. - Jiemite focused on a core strategy of "increasing revenue, reducing costs, and improving efficiency," building a competitive operating system around products, customers, and organization [4]. - The company improved product design capabilities and targeted the mid-to-high-end smart terminal accessory market, enhancing brand influence [4]. - Jiemite deepened partnerships with global terminal manufacturers and e-commerce platforms, reinforcing its position as a value-oriented supplier [4]. Organizational Development - The company implemented a customer strategic management (CSM) organizational change and talent development mechanism, focusing on customer value creation as a core assessment criterion [5]. - A comprehensive business data management system was established to enhance project collaboration and inter-departmental responsiveness [5]. - Future investments will focus on "technical cost reduction," "cost sandboxes," and "flexible intelligent manufacturing" to build sustainable competitive advantages [5].