Group 1 - The cultural consumption during the New Year is increasingly centered around theater and film, with more citizens choosing to attend performances and screenings as part of their holiday traditions [2][3][4] - The Jinan Theater hosted a free public cultural event featuring traditional performances, indicating a shift towards appreciating cultural arts during the New Year [2] - The Shandong Provincial Grand Theater has planned a series of performances during the Spring Festival, expecting over 5,000 attendees and a 70% average occupancy rate, reflecting a significant increase in audience engagement compared to the previous year [2] Group 2 - Children's theater has become an essential part of cultural consumption, providing entertainment and educational value for families during the holiday season [3] - The integration of theaters with commercial districts enhances the cultural consumption experience, allowing for a seamless transition from watching performances to shopping and dining [3] - The film market during the Spring Festival is characterized by a diverse range of genres, with a notable increase in audience rationality and ticket sales differentiation, favoring films that resonate with broad audiences [4] Group 3 - The provincial government has allocated 4.43 billion yuan to support public cultural services and activities during the Spring Festival, aiming to stimulate cultural engagement and consumption [5] - Additional funding of 1.68 billion yuan has been designated for free access to public cultural venues, enhancing community access to cultural experiences [5][6]