Core Viewpoint - The article discusses the evolving promotional strategies in the Chinese entertainment industry, particularly focusing on the intense and creative marketing efforts for TV dramas, which have become increasingly common and competitive [1][3][10]. Group 1: Promotional Strategies - Recent promotional activities for dramas like "凡人修仙传" involve various engaging methods such as singing, dancing, and recreating popular internet trends to attract viewers [1][3]. - The use of short video platforms has become a key strategy, with actors participating in viral dance challenges that generate significant online engagement, regardless of their dancing skills [3][11]. - The trend of "abstract" promotional tactics is on the rise, where unconventional and humorous interactions among cast members create buzz and attract attention on social media [7][9]. Group 2: Effectiveness and Challenges - While these promotional efforts yield high engagement on social media, there is skepticism about their effectiveness in converting views into actual audience numbers for the dramas [11][16]. - The industry faces challenges of homogenization in promotional strategies, leading to a lack of originality and potential viewer fatigue [14]. - Ultimately, the quality of the content remains the most crucial factor in determining a drama's success, as even the best marketing cannot compensate for poor storytelling [16].