Workflow
《朝雪录》
icon
Search documents
爱奇艺重回亏损:靠政策救市?丨文娱财报观察
21世纪经济报道记者贺泓源、实习生李晴 爱奇艺又回到了亏损区间。 该公司近期披露财报显示,在2025年二季度,爱奇艺营收同比下滑11%至66.3亿元;净亏损为1.337亿 元,去年同期净利润为6870万元。 爱奇艺亏损背后是,在短视频冲击与广告市场低迷下,长视频平台遭遇行业性危机。 腾讯财报显示,截至二季度末,腾讯视频视频付费会员数为1.14亿,同比、环比均下滑了300万。 芒果超媒财报显示,上半年,其营收同比下滑14.31%至59.64亿元;归母净利润同比下滑28.31%至7.63 亿元。 整个长视频市场都在重新寻路。 从业绩来看,爱奇艺面临着多方面压力。 二季度,该公司会员收入同比下滑9.0%至40.9 亿元。背后可能头部内容有限相关。 对此,爱奇艺强调其在二季度和夏季期间在长视频平台中保持了总收视市场份额的领先地位。云合数据 显示,爱奇艺三部剧集《临江仙》《朝雪录》《生万物》热度破万。此外,综艺节目表现较为出色。爱 奇艺综艺占据了夏季云合收视榜前五名中的四席,其中《喜剧之王单口季 2》占据了综艺品类收视市占 率第一名。 但这依旧挽回不了爱奇艺会员收入下滑局面。 结合腾讯视频会员数下滑,这可能与免费的短视 ...
爱奇艺(IQ):暑期档内容热播或带动核心业务边际改善,新规释放长期想象空间
BOCOM International· 2025-08-21 13:15
暑期档内容热播或带动核心业务边际改善;新规释放长期想象空间 | 互联网 | 收盘价 | | 目标价 | 潜在涨幅 | 2025 年 8 月 21 日 | | --- | --- | --- | --- | --- | --- | | 美元 | | 2.30 | 美元 2.90↑ | +26.1% | | | 爱奇艺 (IQ US) | | | | | | 交银国际研究 公司更新 看好核心业务边际改善,微剧、IP 消费品、线下乐园、海外业务布局稳步推 进,或进一步贡献商业化增量。考虑广电新规带来长期内容创新及效率优化空 间,市场投资热情上涨带动估值中枢上移,基于 15 倍市盈率,上调目标价至 2.9 美元(原为 2.1 美元),较现价有 26%上涨空间,维持买入。 盈利预测变动 | | | —————2025E————— | | | —————2026E————— | | | —————2027E————— | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 人民币百万 | 新预测 | 前预测 | 变动 | 新预测 | 前预测 ...
热度值真正应该被讨论的是什么
3 6 Ke· 2025-08-05 00:28
Core Viewpoint - The article discusses the evolving role of "heat value" in the Chinese drama industry, emphasizing its importance as a multi-dimensional evaluation tool rather than a simple ranking mechanism. It highlights the need for platforms to lead in establishing order and recognizing quality content amidst increasing competition and audience fragmentation [1][19]. Group 1: Heat Value as a Measurement Tool - Heat value is not merely a reflection of viewership but represents a shift from a single-dimensional logic of "play count" to a more complex evaluation system that includes various metrics such as audience engagement and feedback [2][15]. - The introduction of heat value by iQIYI in 2018 aimed to address concerns over inflated view counts and to create a more objective and quantifiable assessment of content [2][15]. - Heat value serves as a collaborative discussion point among platforms, creators, and audiences, reflecting a consensus on the value of content in the current market [3][16]. Group 2: Differentiation in Audience Engagement - The article notes that heat value can vary significantly based on audience demographics and viewing habits, leading to discrepancies between perceived popularity and actual heat value [11][19]. - Examples such as "Chao Xue Lu" demonstrate that some dramas can achieve high heat values through consistent quality and audience loyalty, rather than relying on star power or trending topics [4][6]. - Conversely, shows like "Liang Zhi" and "Nan Lai Bei Wang" illustrate that traditional viewership metrics may not align with heat value due to their mature audience's viewing preferences [9][11]. Group 3: Implications for Content Strategy - Heat value is increasingly recognized as a tool for platforms to gauge content quality and distribution efficiency, while also serving as a reference for creators to adjust their strategies based on audience feedback [16][19]. - The article emphasizes that heat value should not be seen as the ultimate measure of success but rather as a starting point for understanding content trends and audience preferences [19]. - The existence of heat value allows for a more nuanced understanding of content impact, enabling the industry to appreciate both immediate hits and long-term cultural significance [15][19]. Group 4: Platform Comparisons and Standards - The article discusses the differences in heat value calculations across major platforms like iQIYI, Tencent Video, and Youku, with general perceptions that Tencent's heat values are approximately three times higher than iQIYI's [13][14]. - These discrepancies have led to discussions among audiences regarding the relative performance of content across platforms, highlighting the need for a standardized understanding of heat value metrics [13][14]. Group 5: Future of Heat Value in the Industry - The article concludes that while heat value is not a perfect measure, it plays a crucial role in a data-driven content landscape, providing a framework for understanding audience engagement and content visibility [15][19]. - The industry is encouraged to focus on content quality and meaningful discussions rather than solely on heat value as a metric, fostering a healthier ecosystem for diverse storytelling [19].
暑期档剧集上半场:“现象级”缺失,“探案”成小爆款高地?
3 6 Ke· 2025-08-03 08:04
Core Insights - The long drama market is experiencing a new round of competition with the release of several series, but the summer season is not as "hot" as expected, indicating a cooling trend in the market [1][3][5] Group 1: Market Performance - The leading series in the summer season, "In the Name of the Law," has an average viewership of approximately 50 million, while "Ling Jiang Xian" and "Shu Juan Yi Meng" are performing lower in market influence [3][6] - The top three series in the first half of 2025 were "Da Feng Da Geng Ren," "Cang Hai Chuan," and "Guo Se Fang Hua," with the highest viewership at 1.93 billion, which ranks fifth in 2024 [3][4] - The overall performance of the long drama market is declining, with fewer standout hits compared to previous years [3][5] Group 2: Genre Trends - The summer season has seen a diverse range of genres, including youth ensemble, historical entrepreneurship, fantasy adventure, ancient romance, and judicial crime dramas, indicating a shift from the dominance of ancient dramas [5][6] - Judicial crime dramas, particularly "In the Name of the Law" and "Drug Storm," have gained significant popularity and critical acclaim, suggesting a potential shift in audience preferences [6][9] Group 3: Audience Reception - Despite some series achieving high viewership, their ratings on platforms like Douban are not as impressive, indicating a disconnect between popularity and quality [9][19] - The ancient drama genre still holds a significant market share, with several series like "Ling Jiang Xian" and "Shu Juan Yi Meng" performing well in terms of viewership, although they do not match the success of previous years [6][9] Group 4: Industry Dynamics - The market is witnessing a debate over the standards for what constitutes a "hit" series, with platforms like iQIYI emphasizing the importance of comprehensive metrics for evaluating content popularity [15][19] - The trend of releasing similar genre series in succession rather than direct competition is becoming more common among platforms, aiming to capitalize on existing viewer interest [12][13]
我在CP感玄学课考了99分的好成绩
Hu Xiu· 2025-08-02 09:35
Core Viewpoint - The article discusses the concept of "CP感" (Couple Chemistry) in Chinese dramas, suggesting that it can be analyzed and understood through specific frameworks rather than being purely mystical or random [4][5][15]. Group 1: CP感 Analysis - CP感 can be likened to a chemical reaction, where the right elements and conditions lead to successful pairings in dramas [6][13]. - The article categorizes CP感 into five basic types of reactions: 1. **Combustion Reaction**: Intense physical chemistry, exemplified by the drama "这一秒过火" [8]. 2. **Acid-Base Neutralization**: Character contrasts that create balance, seen in "永夜星河" and "念念有词" [9][10]. 3. **Oxidation-Reduction Reaction**: Characters drawing out needed traits from each other, as in "雁回时" [10]. 4. **Decomposition Reaction**: Unleashing suppressed traits, illustrated by "苍兰诀" [11]. 5. **Synthesis Reaction**: Combining two distinct characters for a common goal, as in "朝雪录" [12]. Group 2: Industry Trends - The article notes that the understanding of CP感 is not just theoretical but also practical, requiring careful casting and direction to achieve desired emotional responses [15][26]. - It highlights the trend of "CP邪修" (CP Deviance), where unconventional pairings are explored, often leading to unexpected audience engagement [18][20]. - The phenomenon of audience-driven "self-generated CP" is also discussed, where fans create their own narratives and pairings through editing and reinterpretation [22].
暑期档过半,剧集市场还在等待爆款
3 6 Ke· 2025-07-14 23:32
Core Insights - The summer film market of 2025 has not yet been ignited by a major blockbuster, with total box office revenue just surpassing 3 billion [1] - The drama market has also shown a lack of heat, with daily effective playback valuation hovering around 200 million since July, compared to over 250 million at the same time last year [1] - This summer's drama season is characterized by a shift towards realism, with a focus on judicial and criminal investigation themes, marking a transition from entertainment narratives to professional and social issue resonances [1][3] Group 1: Drama Market Trends - The absence of a leading drama has led to a diverse array of shows, with platforms like iQIYI, Youku, and Tencent Video launching multiple new series [1][5] - The four major dramas, including "In the Name of the Law" and "Justifiable Defense," focus on professional themes and real cases, replacing traditional generalized narratives [3][5] - These dramas have sparked significant audience engagement, with viewers resonating with the complex realities of justice and legal ethics presented in the narratives [7][9] Group 2: Innovations in Genre - There is a notable trend of genre fusion in costume dramas, with innovative attempts to break traditional frameworks, such as "Book Scroll Dream" and "Morning Snow Record" [2][11] - "Morning Snow Record" combines forensic elements with Chinese horror aesthetics, creating a unique viewing experience [15] - The success of "Jinxiu Fanghua" demonstrates a shift in focus from mere viewership to content-commercial synergy, indicating a broader strategy among platforms [15] Group 3: Future Expectations - Upcoming dramas like "The Legend of Mortal Cultivation" are anticipated to have significant potential, with high pre-release interest [16][18] - The integration of high-quality special effects in modern fantasy dramas is expected to attract a large audience base, particularly among fans of the original novels [23] - The hope is for this summer's drama season to feature a variety of successful shows across different genres, rather than being dominated by a few major hits [23]