Group 1 - The core issue revolves around a staged video series titled "Reward for Finding a Lifesaver," which was revealed to be a carefully orchestrated hoax, leading to administrative penalties for several individuals [1] - The incident highlights a growing trust crisis in the self-media landscape, exacerbated by the worship of traffic and the platforms' failure to manage false promotions effectively [1][2] - Users are becoming increasingly desensitized and alert to fake promotions, indicating a shift in public awareness and skepticism towards scripted content [1] Group 2 - Platforms are encouraged to shift their focus from short-term traffic gains to cultivating long-term value, emphasizing the importance of authentic content creators who can foster stable advertising partnerships and user retention [2] - Regulatory measures should transition from reactive to proactive, with improved identification capabilities and stricter penalties for confirmed false promotions, including permanent bans and recovery of illicit earnings [2] - The platform's rules should reflect a commitment to authenticity, severing the profit chain of false monetization while supporting genuine creative expression [3]