《办法》明确不得利用平台规则对平台内经营者的自主经营活动进行不合理限制，收取不合理费用、不 合理的违约金或者损害赔偿金；不得利用平台规则排除或者限制消费者权利、减轻或者免除自身责任、 不合理加重消费者责任、实施大数据"杀熟"、提供会员服务时单方面随意变更平台规则损害会员权益 等。 《直播电商监督管理办法》(下称《办法》)聚焦直播电商平台经营者、直播间运营者、直播营销人员、 直播营销人员服务机构四类主体，压实责任义务，划定行为红线，完善监管机制。 在压实直播间运营者、直播营销人员责任方面，《办法》明确了直播间运营者在信息公示、核验实际经 营者信息和直播营销人员身份信息、实时管理直播间互动内容、事前合规审核、实施明码标价等方面的 义务，划定了直播间运营者、直播营销人员不得进行虚假宣传、不得进行商业诋毁、不得销售或者提供 违法商品或者服务等行为红线。 中新社北京1月7日电据中国国家市场监管总局7日消息，该局和国家网信办近日联合发布两部新规，进 一步加强网络交易平台和直播电商监管，剑指平台大数据"杀熟"、直播间的虚假宣传等现象。 在压实直播营销人员服务机构责任方面，《办法》规定直播营销人员服务机构应当建立健全内部管理 ...

12月29日，话题"商家吐槽网购羽绒服旅游半个月退回"登上微博热搜。相关视频中，拍摄者称海南的苏女士购买了一件长款羽绒服，（穿着）跑到哈尔滨 旅游，衣服上到处都是油，穿了半个月又将衣服给退了回去，衣服口袋里还装着机票。拍摄者喊话"是活不起了吗"，该视频被多家媒体及网友转载。 记者注意到，在上述视频里，拍摄者拍摄了羽绒服中携带的机票信息。票据显示，其为一张12月17日飞往哈尔滨的登机牌，航班号为PN6339，乘客名则 为苏某某。 该视频一经发出，立即引发热议。不少网友认为，苏女士的退货行为属于"白嫖"，更有网友以海南IP与苏某某的名字等信息为关键词，上网试图扒出苏女 士的相关账号。 此外，该账号后续又发布作品称"商家跟供货商意识到自己给我退货了，还把个人机票泄露出去，自己把视频下架了，要求我们一起举报他人作品"。其同 步晒出的聊天截图显示，商家称该事情对他们双方都有影响。 据红星新闻报道，12月29日上午，记者找到疑似苏女士的社交账号。针对羽绒服一事，该账号曾发布多条作品进行回应。在12月29日凌晨1点42分，该账 号称"商家寄过来就是吊牌被摘下过"，并晒出其与商家的聊天截图。图中，确有商家承认衣服吊牌在装防尘 ...

但也正因为站得足够高，他最近这场户外温泉派对直播，才会引发如此强烈的争议，从传播效果来看， 这场直播无疑是成功的，与某手一姐蛋蛋连麦、实时展示 244 万在线数据，再加上舞蹈、带货、户外场 景的叠加，流量几乎被拉满。 但问题在于，流量的来源开始变得"刺眼"，泳装尺度偏大、频繁的肢体接触、镜头刻意放大身体部位， 这些元素叠加在一起，很难再用"氛围感""娱乐效果"来解释，擦边质疑自然随之而来，网友的反应其实 非常典型。一部分人直接点破："是不是越擦边越红？" 4000万粉丝网红泳池直播，大量女主播穿泳衣参加，网友质问平台为何不封，提到刘二狗，很多人第一 反应就是"顶流"，百万级在线、PK 一场进账几十万、公司化运作、旗下艺人数百人，再加上近两年强 势转型电商，这套履历放在任何平台，都是教科书级别的成功案例。 值得注意的是，争议并不只针对刘二狗个人，也指向了平台本身，当大量观众发出举报，平台的回应却 只有一句"已交由专人核查"，这种模糊且被动的态度，很容易被理解为默认纵容，毕竟，在流量和规范 之间，平台往往处在一个微妙的位置：头部主播带来的收益巨大，处理稍有不慎，就可能影响整体数 据。 但从长远来看，这种"暧昧地带 ...

在二手交易平台，别人的婚纱照竟被打包售卖。 ▲有不少卖家在二手平台公然销售他人的婚纱照图片。图/天津广播视频截图 就这些婚纱照来源来看，或许是一些摄影机构内部管理存在疏漏，没有尽到妥善保管的义务，也可能确如买家所 言，"图片收集于网络"。但无论来源于何处，私人照片在二手平台公开售卖，都暴露出平台在内容审核与侵权治 理上的严重缺位。 而且，我国民法典明确规定，网络服务提供者知道或者应当知道网络用户利用其网络服务侵害他人民事权益，未 采取必要措施的，与该网络用户承担连带责任。 近日，据央视新闻报道，在某二手交易平台上，有不少卖家公然销售他人的婚纱照图片。有的页面显示，1200张 图片打包只要不到两块钱，甚至一些极端低价的产品只要1分钱。记者向平台工作人员反映这一问题后，对方表示 将会进行处理。截至记者发稿，在涉事平台搜索"婚纱照"已经无法显示产品。 所以，二手平台不能拿侵权不当回事，需彻底摒弃"避风港"思维，主动履行监管义务，完善事前审核、事中监控 与事后追责机制。 承载着新人幸福记忆的婚纱照，以极低的价格在二手平台被打包售卖，这是对当事人情感和法律红线的践踏。 比如，针对此次"婚纱照"乱象，就可以运用图像识别、 ...

平台监管定标准，严格遵守莫含混。 日常管理当加强，入驻资格要严审。 用工关系处理好，促销行为有分寸。 良好业态可期待，致远前提是行稳。 赵乃育/漫画孙勇/诗 ...

Group 1 - The article highlights a fraudulent investment scheme named "中新股" that nearly led an elderly woman to lose 100,000 yuan due to a fake investment group on WeChat [3][9]. - The police successfully intervened at a bank, preventing the transfer and revealing the scam, which involved a group of 109 members, 108 of whom were fake participants [5][12]. - The scam utilized a detailed PPT about a company purportedly about to go public, which misled the victim into believing in a legitimate investment opportunity [8][10]. Group 2 - The article discusses the increasing sophistication of scams, evolving from simple fraud to immersive performances where fake experts and participants create a false sense of community and legitimacy [12][13]. - It emphasizes the role of social media platforms in enabling these scams, as they often lack adequate monitoring and regulation to prevent the proliferation of fake accounts and investment groups [13][14]. - The article calls for better platform governance to identify and eliminate fraudulent accounts and to provide warnings against fake investment applications, suggesting that proactive measures could protect potential victims [14][16].

Core Viewpoint - The article highlights a recent investment fraud case in Shanghai, where a senior citizen was nearly scammed out of 100,000 yuan by a fake investment group called "创投精英汇" (Investment Elite Group), which was primarily composed of actors posing as investors [5][8][11]. Summary by Sections Fraud Mechanism - The fraud involved a WhatsApp group with 109 members, where 108 were fake accounts designed to manipulate the real victim into believing in a lucrative investment opportunity [8][11]. - The victim, an elderly woman, was convinced by a supposed expert who claimed to have made significant profits through stock trading and lured her into the group [6][8]. Evidence of Fraud - The scammers provided a fake PowerPoint presentation about a company purportedly set to go public, which misled the victim into thinking the investment was legitimate [6][7]. - The investment app used by the victim was not affiliated with any legitimate securities firm, further indicating the fraudulent nature of the scheme [7][9]. Police Intervention - Police intervention at a bank prevented the victim from transferring her savings, highlighting the importance of vigilance in financial transactions [5][9]. - The police confirmed that the app and the company information were fabricated, and the victim was educated on fraud prevention [9][11]. Broader Implications - The article discusses the increasing sophistication of scams, which now often involve elaborate setups that create a false sense of community and legitimacy [11][12]. - It emphasizes the need for better platform governance to prevent such scams, including the removal of fake accounts and the implementation of warning systems for fraudulent investment apps [13][14][15].

Core Viewpoint - The article highlights a fraudulent investment scheme involving a fake stock opportunity called "中新股" (New Stock), which nearly led an elderly woman to lose her savings of 100,000 yuan. The scheme was orchestrated through a deceptive WeChat group named "创投精英汇" (Investment Elite Group), where most members were fake participants designed to manipulate and deceive potential victims [1][2][8]. Summary by Sections Fraudulent Scheme Description - The scheme involved a WeChat group with 109 members, of which 108 were identified as accomplices or "托" (stooges) [2][8]. - The elderly victim, referred to as Aunt Lu, was convinced by a supposed success story from a member who claimed to have made significant profits through the group [5][8]. Mechanism of Deception - Scammers provided a detailed PowerPoint presentation about a company purportedly set to go public, which misled the victim into believing in the legitimacy of the investment opportunity [7][8]. - The group claimed to have a complex investment structure involving different levels of shareholders, promising high returns by leveraging insider knowledge [7][8]. Law Enforcement Response - Police intervention at a bank prevented the transfer of funds, confirming that the investment app used by the victim was not affiliated with any legitimate financial institution [8][9]. - The police emphasized the importance of recognizing such scams, especially as they become more sophisticated and prevalent during the year-end period [8][9]. Broader Implications - The article discusses the rise of immersive scams that create a false sense of community and trust among victims, making it difficult for them to discern reality from deception [10][12]. - It highlights the need for better regulatory measures from platforms to prevent such scams, including the removal of fake accounts and the monitoring of suspicious activities [13][14][15].

Core Points - The article discusses the deceptive practices of online ticketing platforms that lure consumers with low prices but add hidden fees, leading to higher actual costs for consumers [2][3] - It highlights the challenges of regulatory oversight, as many platforms are based in major cities but operate nationwide, complicating enforcement and consumer protection [3] Group 1: Deceptive Practices - Online ticketing platforms often include additional services like "refund protection" in the guise of low prices, which ultimately results in higher costs for consumers [2][3] - Consumers face difficulties in avoiding these hidden charges due to tactics such as default selections for add-ons and small print disclosures [3] Group 2: Regulatory Challenges - Local regulatory bodies struggle to enforce rules against these platforms due to jurisdictional issues, leading to a lack of effective deterrence against deceptive practices [3] - There is a call for breaking down regional barriers in regulation to ensure that platforms can be held accountable regardless of their headquarters location [3] Group 3: Recommendations for Improvement - The article suggests that regulations should be updated to specifically address "low-price inducement" and "hidden bundling," with clear penalties to discourage such practices [3] - It emphasizes the need for simplifying the complaint process for consumers who fall victim to these tactics, ensuring they have a viable path for recourse [3]

Core Viewpoint - The article highlights the prevalence of data manipulation in live-streaming sales, where merchants and influencers create a false sense of urgency and popularity through fabricated sales and interaction metrics, leading to consumer deception [1][6][8]. Group 1: Data Manipulation Practices - Many platforms have initiated promotional events, leading to a common scene where merchants and influencers fake sales, interactions, and viewer counts to create a "hot-selling" illusion [1]. - Companies offer services to customize sales and interaction metrics, including real-time comments and likes, to enhance the perceived popularity of products [1][7]. - A specific company, "Miracle Team," provides services to heat up live-streams using real users, emphasizing their operations are conducted by real people to avoid detection [2][3]. Group 2: Pricing and Services - The pricing for these manipulation services includes various tiers, such as 5 million per person per hour for interaction services and 6 million per person per hour for display services, with minimum participant requirements [3][5]. - The use of coded language, such as "米" instead of "元," is employed to evade platform regulations [3][4]. Group 3: Consumer Impact - The use of phrases like "limited" and "last chance" creates a sense of urgency among consumers, often leading them to make impulsive purchases without assessing product quality [6]. - Consumers are misled by inflated sales figures and reviews, which can result in financial losses due to purchasing subpar products [8][10]. Group 4: Regulatory Challenges - The article discusses the challenges faced by e-commerce and live-streaming platforms in regulating these deceptive practices, noting the complexity and covert nature of the operations [9]. - Experts suggest that platforms need to enhance their ability to detect fraudulent activities using advanced technologies and implement stricter penalties for violators [9]. Group 5: Recommendations for Consumers - Consumers are advised to critically evaluate the sales atmosphere and data presented in live-streams, seek information from multiple sources, and retain evidence of their purchases [10].