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新华网三评之一:“管不住”的套路,“够不着”的监管
Xin Hua She· 2025-11-07 09:02
Core Points - The article discusses the deceptive practices of online ticketing platforms that lure consumers with low prices but add hidden fees, leading to higher actual costs for consumers [2][3] - It highlights the challenges of regulatory oversight, as many platforms are based in major cities but operate nationwide, complicating enforcement and consumer protection [3] Group 1: Deceptive Practices - Online ticketing platforms often include additional services like "refund protection" in the guise of low prices, which ultimately results in higher costs for consumers [2][3] - Consumers face difficulties in avoiding these hidden charges due to tactics such as default selections for add-ons and small print disclosures [3] Group 2: Regulatory Challenges - Local regulatory bodies struggle to enforce rules against these platforms due to jurisdictional issues, leading to a lack of effective deterrence against deceptive practices [3] - There is a call for breaking down regional barriers in regulation to ensure that platforms can be held accountable regardless of their headquarters location [3] Group 3: Recommendations for Improvement - The article suggests that regulations should be updated to specifically address "low-price inducement" and "hidden bundling," with clear penalties to discourage such practices [3] - It emphasizes the need for simplifying the complaint process for consumers who fall victim to these tactics, ensuring they have a viable path for recourse [3]
销量、弹幕、点赞都能代刷!记者调查直播间“刷单”灰色产业链
Sou Hu Cai Jing· 2025-10-31 00:19
Core Viewpoint - The article highlights the prevalence of data manipulation in live-streaming sales, where merchants and influencers create a false sense of urgency and popularity through fabricated sales and interaction metrics, leading to consumer deception [1][6][8]. Group 1: Data Manipulation Practices - Many platforms have initiated promotional events, leading to a common scene where merchants and influencers fake sales, interactions, and viewer counts to create a "hot-selling" illusion [1]. - Companies offer services to customize sales and interaction metrics, including real-time comments and likes, to enhance the perceived popularity of products [1][7]. - A specific company, "Miracle Team," provides services to heat up live-streams using real users, emphasizing their operations are conducted by real people to avoid detection [2][3]. Group 2: Pricing and Services - The pricing for these manipulation services includes various tiers, such as 5 million per person per hour for interaction services and 6 million per person per hour for display services, with minimum participant requirements [3][5]. - The use of coded language, such as "米" instead of "元," is employed to evade platform regulations [3][4]. Group 3: Consumer Impact - The use of phrases like "limited" and "last chance" creates a sense of urgency among consumers, often leading them to make impulsive purchases without assessing product quality [6]. - Consumers are misled by inflated sales figures and reviews, which can result in financial losses due to purchasing subpar products [8][10]. Group 4: Regulatory Challenges - The article discusses the challenges faced by e-commerce and live-streaming platforms in regulating these deceptive practices, noting the complexity and covert nature of the operations [9]. - Experts suggest that platforms need to enhance their ability to detect fraudulent activities using advanced technologies and implement stricter penalties for violators [9]. Group 5: Recommendations for Consumers - Consumers are advised to critically evaluate the sales atmosphere and data presented in live-streams, seek information from multiple sources, and retain evidence of their purchases [10].
抖音清退中通冷链、吉时达等物流商
Mei Ri Jing Ji Xin Wen· 2025-10-27 11:57
Core Viewpoint - Douyin E-commerce has identified misuse of its platform by certain logistics companies, which provided false logistics tracking and other fraudulent services, harming consumer rights and disrupting platform operations [1] Summary by Categories Platform Actions - Douyin E-commerce will implement a cleanup of specific logistics companies on October 29, including Zhongtong Cold Chain, Jishida, Shuiqu Daijia, and Tiezhong Express, to ensure the authenticity of order fulfillment [1] Consumer Protection - The platform's measures aim to protect consumer rights by ensuring that order tracking aligns with actual delivery performance, thereby maintaining trust in the e-commerce ecosystem [1] Compliance and Regulation - The actions taken by Douyin E-commerce are in accordance with relevant rules to prevent the continuation of fraudulent activities within its logistics network [1]
马越然:面对“悬赏报恩”,平台不应弃守底线
Huan Qiu Wang Zi Xun· 2025-10-13 23:09
来源:环球时报 事实上,随着网民媒介素养提升,"剧本炒作"的引流效果正逐渐衰减。平台应认清这一形势,主动转变 激励策略,将重点从"短期流量"转向"培育长期价值"。相较于快速起号,深耕垂直领域、内容真实稳定 的博主才是平台生态的"压舱石"。凭借持续优质内容积累高黏性粉丝,他们可以带来稳定的广告合作与 用户留存。因此,平台应调整流量分发机制,将内容真实性、用户复购率、粉丝留存时长等长期指标纳 入激励体系,对炒作账号实施流量限流、收益冻结,对优质真实内容给予推荐加权,让"真实创 作"比"剧本炒作"更有回报。 与此同时,平台监管必须从"事后补救"转向"事前预防+事后严惩"。此次事件表明,平台审核的识别能 力依然有所不足,应通过建立"敏感剧情备案制"等方式进行提前拦截,以人工智能初审结合人工复核双 重把关。同时,对确认虚假炒作的账号,事后处理更需突破"禁言清粉"的局限,不仅要永久封禁,还应 追回其通过虚假内容获得的广告收益、直播打赏,甚至将违规主体纳入行业黑名单,实现"一次违规, 全域受限"才能彰显"零容忍"的态度。 平台的规则理应指向一种价值观:流量不是洪水猛兽,但流量的底色必须是真实。一方面,斩断"虚假 变现"的利 ...
路虎变丰田?携程租车被曝「货不对板」,验车单形同虚设? | BUG
Xin Lang Ke Ji· 2025-10-11 02:11
Core Viewpoint - The article highlights issues with Ctrip's car rental service, where customers have reported receiving different vehicles than what was booked, leading to accusations of false advertising and poor service quality [3][4][5][8][11]. Group 1: Customer Complaints - A prominent social media influencer reported renting a Land Rover Defender but received a Toyota Land Cruiser instead, which was in poor condition [5][8]. - Multiple customers have shared similar experiences, including receiving older models than what was advertised, raising concerns about the accuracy of vehicle descriptions on the platform [8][11]. - Users have expressed frustration over the verification process, claiming it is superficial and allows companies to evade responsibility for discrepancies [15][21]. Group 2: Company Response and Management - Ctrip has not publicly responded to the complaints raised by customers regarding the rental service [4][15]. - The company has faced scrutiny from regulatory bodies, with recent administrative talks highlighting potential violations of e-commerce laws [19][21]. - High-level executives at Ctrip have been selling shares, totaling approximately 760 million RMB, which has led to speculation about the company's future performance [4][21]. Group 3: Market Position and Competition - Ctrip ranks third in the online car rental market in China, holding a 13% market share, trailing behind Shenzhou Car Rental and Yihai Car Rental [22]. - The rapid growth of the online car rental market has led to increased competition, with new platforms emerging and challenging established players like Ctrip [22]. - The article indicates that Ctrip's service quality issues may hinder its ability to compete effectively in a market that is becoming increasingly saturated [18][22].
快评丨避免假农技师坑农,平台应当好“守门人”
Nan Fang Nong Cun Bao· 2025-08-25 04:04
Core Viewpoint - The article highlights the issue of fake agricultural experts exploiting farmers through online platforms, emphasizing the need for stricter regulation and accountability from these platforms to protect farmers from scams [1][5][11]. Group 1: Identification of the Problem - Many farmers have reported encountering fake agricultural experts online who falsely claim to have extensive experience and offer free agricultural guidance [2][3]. - These impostors use deceptive tactics such as creating fake personas, dramatizing their expertise, and aggressively marketing ineffective agricultural products [4][10]. - The phenomenon reflects a broader issue of moral decay in platform governance, where the pursuit of traffic and profit overshadows ethical responsibilities [11][18]. Group 2: Impact on Farmers - The so-called "expertise" provided by these individuals often lacks scientific validity, leading farmers to purchase overpriced and ineffective agricultural products driven by trust and anxiety [12][14]. - The platforms have been criticized for ignoring false information, allowing these scams to proliferate unchecked [15][16]. Group 3: Recommendations for Platforms - Platforms must abandon the excuse of "technical neutrality" and take responsibility for the dissemination of false information, as their inaction harms not only farmers but society as a whole [19][21]. - A proposed "three checks and three verifications" mechanism for agricultural accounts includes verifying educational credentials, professional qualifications, and work history [22][23]. - The implementation of AI technology for content verification and the establishment of a user-participation monitoring network are recommended to combat misinformation effectively [25][26][30]. Group 4: Importance of Agriculture - Agriculture is deemed vital for the nation, and farmers are essential to land cultivation, making the fight against misinformation in this sector crucial [28][30].
医疗科普莫成“流量生意”
Ren Min Ri Bao· 2025-08-20 02:56
Core Viewpoint - The article emphasizes the importance of maintaining ethical standards in the development of medical science communication through short videos, highlighting both the benefits and the potential pitfalls of this medium [1][2][3]. Group 1: Current Landscape of Medical Science Communication - A significant portion of the population engages with health science content via short video platforms, with 92.1% of 1.074 billion online viewers having encountered such content [1]. - While short video medical science communication can enhance public health literacy, issues such as misinformation, commercialization, and unethical practices are prevalent [1][2]. Group 2: Regulatory Measures and Industry Standards - Recent regulations from multiple government bodies aim to ensure the authenticity and scientific validity of medical science communication on social media platforms [1][2]. - Platforms are encouraged to implement robust regulatory mechanisms, such as peer review systems and operational guidelines for medical accounts, to enhance content quality and accountability [2][3]. Group 3: Future Directions and Opportunities - The article suggests that promoting high-quality content creation should be balanced with strict regulation, advocating for initiatives like "AI pre-review + expert verification" and credit systems for quality creators [3]. - The ongoing implementation of the "Healthy China 2030" initiative aims to improve the quality of medical science communication, ultimately benefiting public health [3].