剧集创作内容逻辑

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剧集导演“上桌”记:视频平台的“买股”策略之变
3 6 Ke· 2025-03-31 02:40
Core Insights - The article highlights the rising prominence of directors in the Chinese drama industry, particularly through the success of recent series like "雁回时" and "永夜星河" [1][4][10] - It discusses the shift in focus from star actors to directors as key creative forces, reflecting a broader change in content creation strategies within the industry [8][10] Group 1: Director's Rising Prominence - Director Yang Long of "雁回时" has gained significant recognition for his exceptional visual storytelling, despite previous criticisms of his work [1][3] - The trend of directors becoming central figures in drama projects has been observed with other successful directors like Zhao Yilong and Zeng Qingjie, who have also transitioned from lesser-known roles to prominent positions [3][4] - This shift indicates a growing appreciation for the director's role in enhancing the quality and appeal of television dramas [7][10] Group 2: Changes in Investment Strategies - Video platforms are increasingly investing in new directors, recognizing their critical role in the success of drama series, as seen with Tencent's support for directors like Zeng Qingjie and Yang Long [7][10] - The industry's focus has shifted from prioritizing star actors to valuing content quality and innovative storytelling, leading to a more sustainable development model for drama production [8][10] - This change in strategy is expected to continue, with potential future investments in other key creative roles such as screenwriters and production designers [10]