Core Viewpoint - Wang Sicong is quietly executing a strategic "divestment" and "rebirth" of his business assets, moving away from his previous ventures in the entertainment industry towards new opportunities in the medical beauty sector [2][4]. Group 1: Business Divestment - Beijing Pusi Investment Co., Ltd., wholly owned by Wang Sicong, had its 8% stake in Shanghai Maijie Culture announced for judicial auction, with a starting price of only 10.75 thousand yuan, while the assessed value was negative at -166.62 thousand yuan [2][3][10]. - The auction reflects a typical "cut loss" strategy, aiming to alleviate Wang Sicong's personal debt pressure by shedding underperforming assets [10][11]. - The Maijie Culture project, once valued at over 250 billion yuan, faced significant operational challenges leading to its decline, including layoffs and store closures [8][10]. Group 2: New Business Ventures - Concurrently with the auction, a new entity, Beijing Ningyue Medical Beauty Clinic, was registered, with Wang Sicong indirectly holding shares through Pusi Capital [11][12]. - This new venture is seen as a "shell rebirth," allowing Wang to distance himself from past liabilities while entering the medical beauty market [11][12]. - The medical beauty industry presents both opportunities and challenges, with Wang Sicong leveraging his celebrity connections to reduce customer acquisition costs significantly [15][18]. Group 3: Industry Challenges - The medical beauty sector has become increasingly competitive, with a significant number of companies shutting down, indicating a saturated market [22][28]. - The industry faces a "customer acquisition death spiral," where rising costs for customer acquisition threaten profit margins, with current costs reaching 800-1200 yuan per customer [26][28]. - Wang Sicong's previous failures in the medical beauty space highlight the need for a shift from a marketing-heavy approach to a focus on operational efficiency and quality [19][28].