割草机器人竞争格局

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2025年中国割草机器人行业市场政策、产业链、发展现状、竞争格局及发展趋势研判:无边界割草机器人逐步替代埋线式产品[图]
Chan Ye Xin Xi Wang· 2025-05-11 00:08
Core Viewpoint - The demand for lawn maintenance is increasing in China due to rising living standards and improved living environments, creating a significant market opportunity for robotic lawn mowers. The market size for robotic lawn mowers in China is projected to reach 1.859 billion yuan in 2024, with a year-on-year growth of 18.06% [1][9]. Summary by Sections Overview - Robotic lawn mowers are intelligent garden machinery that utilize advanced sensor technology, navigation systems, and cutting devices to autonomously perform lawn mowing tasks without direct human operation. They offer advantages such as labor cost savings, improved work efficiency, neat cutting results, high safety, ease of operation, and low noise pollution compared to traditional manual mowing methods [2]. Industry Chain - The upstream of the robotic lawn mower industry includes suppliers of raw materials like steel, aluminum, and plastic, as well as core component suppliers such as motors, batteries, reducers, sensors, and controllers. The downstream market primarily targets residential yards, golf courses, parks, and municipal green spaces, with varying requirements for efficiency and durability [5]. Current Development - In developed countries like the U.S. and Europe, the lawn care culture is prevalent, leading to a rapid rise in the robotic lawn mower market, which is expected to reach $2.529 billion globally in 2024, growing by 16.00% year-on-year. However, the overall penetration rate remains low, indicating significant future growth potential [7]. Competitive Landscape - The Chinese robotic lawn mower industry features participants like traditional lawn mower companies (e.g., Husqvarna, Worx) and robot-focused companies (e.g., Ninebot, Ecovacs, Dreame). Traditional companies have advantages in brand recognition and market experience, while robot-focused companies leverage their technological innovations to gain market share [11]. Representative Domestic Companies - **Ninebot Ltd.**: Established in 2012, it has a global presence and focuses on innovation in short-distance transportation and robotics. Its robotic lawn mower products include the Navimow series, which utilizes advanced positioning technology [13][14]. - **Ecovacs Robotics**: Specializes in service robots and has developed the GOAT G1 robotic lawn mower, which features advanced navigation and obstacle avoidance capabilities [16][17]. Development Trends - Future advancements in robotic lawn mowers will enhance navigation and obstacle avoidance technologies, improving their ability to adapt to complex environments. Progress in lithium battery technology will address endurance issues, allowing for applications in larger lawn areas, while the adoption of clean energy sources like solar power may also become a trend [19].