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保健品市场竞争加剧,厦门金达威发力新媒体渠道,加速布局国内市场
Cai Jing Wang· 2025-10-11 09:09
Core Viewpoint - The company Jin Dawei is focusing on expanding its domestic market presence while maintaining strong overseas sales, particularly through its brand Doctor's Best, which has a significant portion of its sales from North America [1][3]. Group 1: Financial Performance - In the first half of 2025, Jin Dawei achieved a revenue of 1.728 billion yuan, representing a year-on-year growth of 13.46%, and a net profit of 247 million yuan, up 90.12% year-on-year [3]. - The overseas sales accounted for 1.302 billion yuan, making up 75.32% of total revenue, with a year-on-year growth of 5.89%, while domestic sales reached 427 million yuan, representing 24.68% of total revenue and a growth rate of 45.14% [1][3]. Group 2: Product Performance - The revenue from nutritional health products was 943 million yuan, accounting for 54.57% of total revenue, but experienced a year-on-year decline of 2.35% [3][4]. - The Coenzyme Q10 series generated 381 million yuan, making up 22.04% of total revenue, with a slight growth of 0.33% [3]. - The Vitamin A series saw significant growth, with revenue reaching 197 million yuan, accounting for 11.41% of total revenue, and a remarkable year-on-year increase of 213.06% [3][4]. Group 3: Market Strategy - Jin Dawei plans to enhance the sales efforts of Doctor's Best in the domestic market by leveraging new media channels and improving product quality and channel construction [1]. - The company is aware of the competitive pressures in the nutritional health food market and aims to strengthen its product development, brand value, and channel construction to maintain its market position [4]. Group 4: Future Outlook - The company expresses confidence in the future growth of its Coenzyme Q10 products, driven by increasing global demand due to aging populations and rising health awareness [7]. - Jin Dawei is expanding its production capacity and increasing exports to meet the growing demand, with production volume increasing by 37.50% and inventory levels rising by 100.12% [7].