Core Insights - The initiative "Buy Latino" launched by the Latin organization ATAM aims to strengthen the economic power of Latino businesses in the U.S. amid a challenging immigration environment [1] - Latinos represent 20% of the U.S. population and contribute $4.1 trillion to the GDP, equivalent to the world's fifth-largest economy, yet Latino businesses receive less than 2% of venture capital and face higher loan rejection rates [1] - Latino entrepreneurs have created 36% of new businesses in the U.S. and have seen a 44% growth over the past decade, significantly outpacing the national average [1] - The recent arrest of thousands of Latino workers in California led to a 3.1% drop in private sector participation within a week, highlighting the U.S. economy's deep reliance on Latino labor and businesses [1] Economic Impact - The "Buy Latino" campaign is designed to mobilize consumers, institutions, and businesses to increase spending at Latino-owned businesses to address unequal access to capital [1] - The economic contributions of Latinos underscore the importance of supporting Latino entrepreneurship to enhance overall economic growth [1] Social Context - The initiative comes in response to a deteriorating immigration climate, which has implications for the Latino workforce and business landscape in the U.S. [1] - The campaign seeks to transform Hispanic Heritage Month into a platform for economic action, emphasizing the need for solidarity and support for Latino businesses [1]