Core Insights - Bosideng has officially opened its first VERTEX concept store in Shenyang, marking a significant step in its brand evolution and commitment to innovation in the down jacket market [1][13] - The VERTEX concept store emphasizes a blend of functionality and aesthetics, showcasing advanced technology in down jackets through immersive experiences [3][11] Group 1: VERTEX Concept Store Launch - The opening ceremony featured notable guests, including the brand founder Gao Dekang and various brand ambassadors, highlighting the store's significance in Bosideng's 49-year legacy [1][5] - The store's theme, "Invisible Realm," aims to create an immersive experience that reflects Bosideng's understanding of the functionality and aesthetics of down jackets [1][3] Group 2: Product Themes and Experiences - The store features three thematic spaces: "Stacking Change," "Extreme Cold," and "Puff," each designed to convey the technological essence of Bosideng's products [3][5] - "Stacking Change" focuses on the brand's ergonomic design and environmental synergy, while "Extreme Cold" showcases the brand's historical expertise in extreme weather conditions [5][11] - "Puff" transitions the narrative from technical specifications to lifestyle aesthetics, emphasizing the integration of advanced technology with urban fashion [5][11] Group 3: Brand Philosophy and Future Vision - Gao Dekang emphasized that VERTEX represents a starting point for new challenges rather than a comfortable endpoint, reinforcing the brand's commitment to continuous innovation [6][11] - The VERTEX series aims to redefine urban wear by combining high-performance technology with fashion, appealing to quality-conscious consumers in first- and second-tier cities [11][13] - The introduction of the VERTEX series, including a three-in-one down jacket, highlights the brand's focus on versatility and adaptability in various environments [11][13]