Core Insights - The first day box office for the 2025 National Day film season exceeded 3.22 billion yuan, with "The Volunteer Army: Blood and Peace" leading as the top box office film [1] - The National Day film season features a rich supply of new films across various genres, including war, fantasy, comedy, animation, and crime [1] - Popular IP sequels are highly anticipated this year, with "The Volunteer Army: Blood and Peace" being the third installment in its series, and "Assassination Novelist 2" showcasing upgraded special effects [1][3] Film Supply and Audience Engagement - The National Day film season will see the release of over ten new films, maintaining the momentum from the summer season [1] - Several summer blockbusters have extended their screening times, providing audiences with more viewing options [1][9] - The first two films in "The Volunteer Army" series attracted nearly 50 million viewers, indicating a strong audience base for the third installment [3] Genre Trends - Series and IP-based films are becoming mainstream, with "The Volunteer Army: Blood and Peace" and "Assassination Novelist 2" exemplifying this trend [3] - Animation films are increasingly targeting a broader audience, moving towards an all-age appeal [3][5] - Comedy films remain a staple for the holiday season, with "Life of the Lost" offering a heartwarming story suitable for family viewing [7]