Core Insights - The first day box office for the 2025 National Day film season exceeded 3.22 billion yuan, with "The Volunteer Army: Blood and Peace" leading as the top box office film [1] - The National Day film season features a rich supply of new films across various genres, including war, fantasy, comedy, animation, and crime [1] - Popular IP sequels are highly anticipated this year, with "The Volunteer Army: Blood and Peace" being the third installment in its series, and "Assassination Novelist 2" showcasing upgraded special effects [1][3] Film Supply and Audience Engagement - The National Day film season will see the release of over ten new films, maintaining the momentum from the summer season [1] - Several summer blockbusters have extended their screening times, providing audiences with more viewing options [1][9] - The first two films in "The Volunteer Army" series attracted nearly 50 million viewers, indicating a strong audience base for the third installment [3] Genre Trends - Series and IP-based films are becoming mainstream, with "The Volunteer Army: Blood and Peace" and "Assassination Novelist 2" exemplifying this trend [3] - Animation films are increasingly targeting a broader audience, moving towards an all-age appeal [3][5] - Comedy films remain a staple for the holiday season, with "Life of the Lost" offering a heartwarming story suitable for family viewing [7]

Group 1 - The National Day film market will feature 13 new films and 1 re-release, with a diverse range of genres including war history, fantasy, comedy, animation, and crime, indicating a trend towards audience segmentation and personalized consumption [1] - The overall trend for this year's National Day film market suggests that high-quality films will outperform star-studded blockbusters, reflecting a shift in audience preferences towards quality and reputation [1][2] - The competition for box office leadership is expected to be between "The Volunteer Army: Blood and Peace" and "Assassination of the Novelist 2," with the animated film "The Stars of the Three Kingdoms: Part One" also having a chance to compete due to its strong IP [1][3] Group 2 - "The Volunteer Army: Blood and Peace" is the concluding chapter of Chen Kaige's trilogy, focusing on the Korean War's fifth campaign and the subsequent peace negotiations, featuring a dual narrative structure of military and diplomatic battles [2] - "Assassination of the Novelist 2" returns after four years, with a new story that diverges from the original, featuring advanced production techniques and a significant number of visual effects [3] - "The Stars of the Three Kingdoms: Part One" is the first animated film based on the Three Kingdoms IP, aiming for a series development and emphasizing historical accuracy with the involvement of scholar Yi Zhongtian [4] Group 3 - Comedy films are essential for the National Day box office, with a notable increase in family viewing demand, particularly among audiences aged 35 and above [5] - The comedy lineup includes "Panda Plan 2," "Life of a Dog," and "The Proof of Bi Zhengming," each targeting family audiences with unique storylines and humor [5] - The animated film market is also competitive, with titles like "The Stars of the Three Kingdoms: Part One" and "Extreme City" appealing to younger audiences and families [6] Group 4 - "Thunderous" is a crime drama that follows a deaf lawyer involved in a fraud case, utilizing sign language and low-frequency sound effects to enhance the viewing experience for audiences [7]