本文转自【央视新闻客户端】； 据网络平台数据，截至2月21日12时，2026年春节档电影总票房（含预售）已突破40亿元。 春节档影片精彩纷呈，其中《飞驰人生3》影片中蜿蜒的高原公路、壮美的云海草原，均取景于四川甘孜九龙县。 这片被誉为"贡嘎南坡明珠"的川西秘境，借电影东风推出多重文旅福利，同步在多座核心城市打造特色展区，为新春文旅市场注入强劲活力。 四川甘孜借力电影 多重福利解锁新春文旅新图景 清晨的阳光洒在九龙县的高山峡谷间，蜿蜒的公路穿梭在草原与云海之中，与《飞驰人生3》片花里的画面完美重合。这几天，这里已经吸引了不少前来打 卡的游客。他们循着光影踪迹，邂逅这片藏在川西的净土。 游客 吴青文：我们正月初一那天，一家人一起去看了电影《飞驰人生3》。看到电影里的风景，一眼就沦陷了，特意趁这个春节假期来打卡。站在这里才发 现，实景比电影里还要震撼。蓝天、白云、雪山、草甸，像走进画里一样。也终于体会到电影里自由驰骋的感觉，太值得了。 近年来，甘孜九龙凭借独特的自然风貌与深厚的人文底蕴，成为国内外影视剧组外景取景的首选之地。 作为《飞驰人生3》的核心外景取景地，影片将九龙的高山峡谷、草原云海等奇峻地貌与热血赛车剧情 ...

央视网消息：春节档影片精彩纷呈，其中《飞驰人生3》影片中蜿蜒的高原公路、壮美的云海草原，均取景于四川甘孜九龙县。这片被誉 为"贡嘎南坡明珠"的川西秘境，借电影"东风"推出多重文旅福利，同步在多座核心城市打造特色展区，为新春文旅市场注入强劲活力。 清晨的阳光洒在九龙县的高山峡谷间，蜿蜒的公路穿梭在草原与云海之中，与《飞驰人生3》片花里的画面完美重合。春节这几天，这里 已经吸引了不少提前前来打卡的游客，他们循着光影踪迹，邂逅这片藏在川西的净土。 近年来，甘孜九龙凭借独特的自然风貌与深厚的人文底蕴，成为国内外影视剧组外景取景的首选之地。作为《飞驰人生3》的核心外景取 景地，影片将九龙的高山峡谷、盘山路湾、草原云海等奇峻地貌与热血赛车剧情深度融合，让"贡嘎南坡明珠"的魅力通过银幕走向全国亿万观 众，这也是对九龙独特风光的最好认证。 为了让银幕魅力转化为可感可游的现实体验，九龙县借春节档电影上映的东风，重磅推出观影文旅福利，让影迷与游客双向受益。 记者了解到，除了多重文旅福利，九龙县还围绕《飞驰人生3》取景地正在打造了飞驰赛道线等，三条主题自驾线后续还会在各取景点位 设立"电影镜头VS实景"对比立牌，未来游客扫码即可获 ...

Core Viewpoint - The article highlights the rising stars in the film industry for 2025, focusing on actors who demonstrate strong performance skills and box office appeal, showcasing their significant contributions to cinema [1] Group 1: Male Actors - Liu Haoran is recognized for his roles in "Detective Chinatown 1900" and "Nanjing Photo Studio" [1] - Jiang Wu is noted for his performances in "The Stage" and "731" [1] - Dong Chengpeng (Da Peng) is acknowledged for his work in "The Lychee of Chang'an" [1] - Xiao Zhan is highlighted for his roles in "The Legend of the Condor Heroes: The Great Hero" and "Take It Easy" [1] - Zhu Yawen is mentioned for his performances in "The Volunteer Army: Blood and Peace" and "Dumpling Queen" [1] Group 2: Female Actors - Gao Ye is recognized for her role in "Nanjing Photo Studio" [1] - Zhang Zifeng is noted for her performances in "Chasing the Wind" and "The Volunteer Army: Blood and Peace" [1] - Actress Ma Li is acknowledged for her work in "Dumpling Queen" and "You Can Do It!" [1] - Zhuang Dafei is highlighted for her roles in "The Legend of the Condor Heroes: The Great Hero" and "The Lychee of Chang'an" [1] - Yang Enyou is mentioned for her performances in "Malice," "Nanjing Photo Studio," "Paradise Travel Group," and "I Will Be Fine" [1]

Group 1 - The company, Hengdian Film, expects a net profit attributable to shareholders of 130 million to 180 million yuan for the year 2025, compared to a loss of 96.3764 million yuan in the same period last year [4] - The expected net profit after deducting non-recurring gains and losses is projected to be between 62 million and 90 million yuan, up from a loss of 222.3 million yuan in the previous year [4] - As of January 30, the company's price-to-earnings ratio (TTM) is approximately 89.85 to 124.4 times, with a price-to-book ratio (LF) of about 12.59 times and a price-to-sales ratio (TTM) of around 7.19 times [4] Group 2 - The company's main business includes film investment, production, distribution, cinema operation, and related derivative businesses [14] - The performance improvement is attributed to the recovery of the industry, the success of popular films driving market growth, and the company's strengthened management and diversified operations [14] - The company has released several films, including "Boonie Bears: Rebooting the Future," "The Legend of the Condor Heroes: The Great Hero," and "The Volunteer Army: Bloodbath for Peace," and is preparing for future releases [14]

Core Viewpoint - The company expects to achieve a net profit attributable to shareholders of between 130 million to 180 million yuan for the year 2025, with a net profit excluding non-recurring gains and losses projected to be between 62 million to 90 million yuan [1]. Group 1: Financial Performance - The main reason for the turnaround to profitability is attributed to the film screening and related derivative businesses, with the Chinese film market's total box office reaching 51.832 billion yuan, a year-on-year increase of 21.95%, and urban cinema attendance reaching 1.238 billion, up 22.57% year-on-year [2]. - The company's revenue from film screening and related derivative businesses saw a year-on-year increase due to industry recovery, popular films driving market growth, and the company's strengthened management and diversified operations [2]. - The company has implemented refined management and cost-reduction measures, leading to improved overall operational efficiency during the reporting period [2]. Group 2: Film Production and Investment - The company's wholly-owned subsidiary, Zhejiang Hengdian Film Co., Ltd., released several films including "Boonie Bears: Blast into the Future," "The Legend of the Condor Heroes: The Great Hero," and "The Volunteer Army: Blood and Peace" [2]. - The company continues to adopt a prudent and diversified sustainable investment approach, with films such as "Boonie Bears: Year of the Bear," "Racing Life 3," and "Dream of the Galaxy" scheduled for release during the 2026 Spring Festival [2]. - The company's wholly-owned subsidiary, Hengdian Film Production Co., Ltd., has established the "Big Horizontal Small Vertical" short drama brand to accelerate the development of short drama business [2].

Core Viewpoint - The company expects to achieve a net profit attributable to shareholders of between 130 million to 180 million yuan for the year 2025, with a net profit excluding non-recurring gains and losses projected to be between 62 million to 90 million yuan [1]. Group 1: Financial Performance - The main reason for the turnaround to profitability is attributed to the film screening and related derivative businesses, with the Chinese film market's total box office reaching 51.832 billion yuan, a year-on-year increase of 21.95%, and urban cinema attendance reaching 1.238 billion, up 22.57% year-on-year [2]. - The company's revenue from film screening and related derivative businesses saw a year-on-year increase due to industry recovery, popular films driving market growth, and the company's strengthened management and diversified operations [2]. - The company has implemented refined management and cost-reduction measures, leading to improved overall operational efficiency during the reporting period [2]. Group 2: Film Production and Investment - The company's wholly-owned subsidiary, Zhejiang Hengdian Film Co., Ltd., released several films including "Boonie Bears: Blast into the Future," "The Legend of the Condor Heroes: The Great Hero," and "The Volunteer Army: Blood and Peace" [2]. - The company continues to adopt a prudent and diversified sustainable investment approach, with films such as "Boonie Bears: Year of the Bear," "Racing Life 3," and "Dream of the Galaxy" scheduled for release during the 2026 Spring Festival [2]. - The company's wholly-owned subsidiary, Hengdian Film Production Co., Ltd., has established a short drama brand "Big Horizontal Small Vertical" to accelerate the development of short drama business [2].

Core Insights - The National Film Special Fund will enhance support for important film projects and major productions to promote high-quality development in the film industry, allowing audiences to enjoy more quality films [1] Group 1: Financial Support and Industry Growth - In 2025, China's total box office is expected to exceed 51.8 billion yuan, with the entire industry chain's output value surpassing 817.2 billion yuan, indicating a vibrant film market [1] - The fund supported major revolutionary and historical films such as "The Volunteer Army: Blood and Peace" and "Nanjing Photo Studio," which collectively generated over 41.7 billion yuan in box office revenue, accounting for 87% of the total box office for domestic films during the same period [3] - The fund has also increased support for young directors and provided funding for a number of low-budget and cultural films, promoting exploration in film themes and types [3] Group 2: Technological Advancements - The fund has focused on promoting the transformation and upgrading of the film industry by funding the application of emerging technologies such as AI, virtual shooting, and LED projection [5] - The CINITY LED cinema projection system has broken the U.S. monopoly on film technology standards, showcasing significant technological breakthroughs in the international market [7] - The China Film Science and Technology Research Institute has developed a domestic immersive audio processor that meets global standards, filling a technological gap in high-end film audio equipment in China [7] Group 3: Public Welfare and Accessibility - The fund has supported the construction of 133 cinemas in county towns and 115 cinemas in townships in central and western regions, as well as the translation and dubbing of 870 minority language films [9] - The fund has also supported the production of 75 barrier-free films as part of the "Bright Cinema" public welfare initiative [9] Group 4: Future Plans - The film fund will align its efforts with the "14th Five-Year Plan" and the goals of building a strong film nation, focusing on high-quality development and increasing support for young directors [11] - The fund plans to promote various film consumption activities during the upcoming Spring Festival to stimulate the holiday consumption market [13]

Core Insights - The Chinese film market experienced significant growth in 2025, with total box office revenue reaching 51.832 billion yuan, of which domestic films accounted for 41.293 billion yuan, representing 79.67% of the total [1][2] - Animation films had a historic breakthrough, generating over 24.5 billion yuan in box office revenue, nearly half of the total annual revenue, with key titles like "Nezha: The Devil's Child" and "The Little Monster of Langlang Mountain" leading the charge [2][3] - The audience's expectations for "good movies" have increased, with a shift towards seeking deeper, more meaningful experiences rather than mere entertainment [3][4] Film Market Dynamics - The film market's scheduling engine remains strong, with distinct periods like the Spring Festival, summer, and National Day showcasing diverse genres and styles, leading to a record audience satisfaction score of 85.4 during the National Day period [2] - High-quality and diverse content is essential for maintaining audience engagement, as evidenced by the long-tail effects of well-received films [2][3] Technological Advancements - Upgraded technology, such as CINITY LED and immersive experiences like VR and XR, enhances the viewing experience, contributing to the perception of value for ticket prices [3][4] - The integration of technology allows for expanded expression and development of film IPs, creating new opportunities in the consumer ecosystem [3][5] Cultural and Economic Integration - The film industry has evolved into a significant cultural and economic force, with movie tickets becoming gateways to a broader ecosystem encompassing tourism, retail, and emotional experiences [5][6] - Collaborative efforts across departments have fostered innovative models like "film + tourism" and "film + food," promoting deeper integration of cinema with the national economy [5][6] IP and Derivative Markets - The market for IP derivatives has shifted from merely selling merchandise to building comprehensive ecosystems, with successful titles launching numerous related products and experiences [6] - Emotional engagement has become the core driver of derivative consumption, as seen with projects like "The Little Monster of Langlang Mountain" and its extensive range of merchandise [6]

Core Insights - The Chinese film market experienced significant growth in 2025, with total box office revenue reaching 51.832 billion yuan, of which domestic films accounted for 41.293 billion yuan, representing 79.67% of the total [1] - Animation films had a historic breakout year, contributing over 24.5 billion yuan to the total box office, nearly half of the annual revenue [2] - The audience's expectations for "good movies" have increased, with a shift towards seeking deeper, more meaningful experiences rather than mere entertainment [4] Group 1: Market Performance - In 2025, the total box office reached 51.832 billion yuan, with domestic films making up 79.67% of the total [1] - Animation films generated over 24.5 billion yuan, marking a significant portion of the overall box office [2] - The audience satisfaction during the National Day holiday reached a four-year high of 85.4 points, indicating a successful engagement between diverse film types and viewers [3] Group 2: Audience Expectations - The term "value" became a key descriptor for audience evaluations of films in 2025, reflecting a shift towards seeking profound experiences [4] - High-rated films, such as "Nanjing Photo Studio" and "The Little Monster of Langlang Mountain," demonstrated strong box office performance and long-tail effects, indicating a growing market return cycle for quality films [4] - Emotional resonance and visual effects were identified as primary drivers for audience attendance, while narrative flaws were a major deterrent [5] Group 3: Industry Innovations - The film industry is increasingly integrating with tourism and retail, creating a multi-billion yuan ecosystem that enhances consumer experiences [6] - Collaborative efforts across departments have led to innovative models like "film + tourism" and "film + food," promoting deeper integration with the national economy [6] - The IP derivative market is evolving from merely selling merchandise to building comprehensive ecosystems, with projects like "The Little Monster of Langlang Mountain" launching over 800 derivative products [7]

Group 1 - The core viewpoint of the article highlights the significant achievements of the Chinese film industry in 2025, with a total box office of 51.832 billion yuan and 1.238 billion admissions, showcasing a vibrant and diverse film landscape [2][3] - Major film releases during key periods such as the Spring Festival, summer, and National Day contributed to the impressive box office performance, with a focus on patriotic and animated films leading the charge [2][4] - The year marked the 120th anniversary of Chinese cinema, reflecting a confident and dynamic portrayal of various themes and narratives that resonate with contemporary society [3][5] Group 2 - A variety of films addressing historical events and social issues were produced, including "Nanjing Photo Studio," "Volunteers: Blood and Peace," and "A Quiet Life," which emphasized the importance of cultural memory and national sentiment [4][5] - The integration of traditional culture into modern storytelling has become more pronounced, with films like "The Stars of the Three Kingdoms" and "The Lychee of Chang'an" showcasing China's rich historical and cultural heritage [5][6] - The film market has diversified, with a total of 764 films produced and 93,187 screens in operation, alongside innovative consumption experiences such as virtual reality films and film-related tourism activities [6]