近日，国家金融监督管理总局联合国家市场监督管理总局、中国人民银行对携程旅行、高德地图、同程旅行、飞猪旅行、航旅纵横、去哪儿旅行等六 家国内主流出行平台企业进行约谈。 针对上述企业在与金融机构合作开展借贷业务中存在的问题，要求其规范营销行为，不得使用误导性宣传用语；清晰披露贷款机构名称及信贷产品信 息，并向借款人明确提示理性借贷；畅通客户投诉渠道，及时回应并妥善处理消费纠纷，着力提升服务品质，切实保障消费者合法权益。 六家企业均为国内用户规模庞大的头部出行服务平台，他们凭借自身独特的出行场景和高频的用户流量，成为金融市场中极具价值的合作渠道。其借 贷业务模式主要为"平台导流+金融机构放贷"的助贷模式，即平台本身不发放贷款，而是作为流量入口和技术支持方，为用户与持牌金融机构（如银行、 消费金融公司等）搭建桥梁。 此次约谈直指上述平台在助贷业务中存在的多项不规范行为，监管部门提出的整改要求主要涵盖以下四个方面： 一是严禁误导性宣传：严格规范自身营销推广行为，禁用诸如"免息""零首付"或模糊年化利率等易对消费者产生误导的宣传用语。 二是强化信息披露：向用户展示借贷产品时，必须清晰、显著地披露实际提供贷款的金融机构的全 ...

Group 1 - The Beijing financial regulatory authority has issued a draft notice prohibiting internet lending services to university students [1] - The draft notice emphasizes that financial institutions must clearly define the comprehensive financing cost range with platform operators and guarantee that the cost of a single loan complies with the Supreme People's Court regulations [1] - The new regulations aim to prevent disguised increases in financing costs through methods such as "membership rights" and "value-added rights" [1] Group 2 - The draft also proposes to regulate cooperation with offline lending institutions, requiring banks to strengthen management of partnerships with lending agencies [2] - It prohibits banks from paying fees outside of agreed terms to lending agencies and forbids these agencies from charging consumers under the guise of providing financial services [2] - The draft bans cooperation with offline information intermediary lending agencies that do not have actual business operations [2]