Core Viewpoint - The article highlights the unique leadership style of Liu Jingkang, the founder of Insta360, emphasizing his unconventional approach to management and innovation, which has contributed to the company's rapid growth and competitive positioning in the market. Company Growth and Development - Insta360 has grown from a small team of six to over 3,000 employees in ten years, successfully listing on the Sci-Tech Innovation Board a month prior to the article's publication [3][40]. - The company has entered the action camera market in 2023, intensifying competition with DJI, which is rumored to launch a panoramic camera [4][5]. Leadership Style and Management - Liu Jingkang is described as spontaneous and unconventional, often making decisions without formal planning, which has led to a unique company culture [4][5]. - He prefers a flat organizational structure, with meetings that are brief and focused, allowing for quick decision-making [7][9]. - Liu's management style includes empowering middle managers and decentralizing decision-making, aiming to create a more agile organization [20][25]. Product Development and Innovation - The company has faced challenges in understanding user needs and market demands, particularly with its early panoramic camera models [14][16]. - The introduction of the ONE X series marked a significant shift towards developing action-oriented panoramic cameras, addressing user feedback and application scenarios [16][18]. - The success of the Ace Pro 2's street photography kit demonstrated the importance of accessory development in broadening the camera's appeal [21][23]. Organizational Structure and Culture - Insta360 has implemented a matrix organizational structure to enhance collaboration across different functions, allowing for independent product development [20][30]. - The company emphasizes the importance of user feedback and market research in product development, aiming to standardize processes and reduce reliance on individual decision-making [32][35]. Employee Development and Values - Liu Jingkang prioritizes employee development, viewing staff as the company's most valuable asset, and aims to create a culture that fosters growth and collaboration [40]. - The company's core values include user orientation, teamwork, and resilience, which are seen as essential for navigating the complexities of innovation and market demands [36].