中山淳史：电器行业的衰退一直被称为日本"失去的30年"的象征。而爱丽思欧雅玛却仿佛逆势而行， 2025财年的集团销售额增至30年前的约14倍，走过了"未曾失去的30年"…… 中山淳史： 提起日本经济产业省所在的东京霞关附近的JR浜松町站一带，这里曾是电器行业的大型厂 商设立总部及主要网点的办公街区。 后来把产品线扩大到园艺用品等，开拓了园艺、宠物用品等兴趣爱好消费市场。2006年，爱丽思欧雅玛 把业务扩大到了家电领域。同样延续了之前的成功势头，业务进一步扩大至盒装米饭、水。目前的产品 数已达到约3万种。 东芝在2025年8月迁出此地，把总部搬到了川崎市。曾在这里设立"芝浦办事处"的夏普已于2016年被台 湾资本收购。很多人都说，如今仍能保持昔日模样的大概只剩下爱丽思欧雅玛（IRIS OHYAMA，东京 办事处，总部位于仙台市）了。 如果把爱丽思欧雅玛称作日本电器产业的"传承者"，或许规模稍显不足。在被称为生活家电的领域，该 公司的份额排在日本国内第7位。 但2025财年（截至2025年12月）的集团销售额（爱丽思欧雅玛等32家公司加在一起）预计超过8000亿日 元，增至30年前的约14倍。从其他家电厂商跳槽过 ...

Core Insights - The Chinese smartphone market is witnessing a significant shift, with domestic brands dominating the landscape, particularly vivo, which holds a 17.6% market share as of August 2025, maintaining its position as the top seller for four consecutive years [1][2] - Vivo's success is attributed to its diverse product range across various price segments, including the X, S, and iQOO series, rather than relying on a single blockbuster product [2] - The high-end market is increasingly competitive, with vivo's share in the 4000 yuan and above segment rising from 8.8% to 14.0%, while Apple's share dropped from 23.4% to 17% [2] Market Position - Vivo has emerged as a market leader in China, achieving a 19% market share in the first eight weeks of Q3 2025, continuing its streak as the top domestic brand for four years [2] - The combined market share of Huawei, vivo, and Xiaomi exceeds 50%, with their respective shares at 17.6%, 17.6%, and 16.4% [2] User-Centric Approach - Vivo's strategy is deeply rooted in understanding user needs, with a dedicated "image recognition team" established to translate user perceptions of beauty into technical specifications [4] - The company focuses on enhancing user experience through innovative features, such as fast autofocus and seamless cross-device collaboration, which have resonated well with users [3][5] Technological Innovation - Vivo's commitment to user feedback has led to significant advancements in imaging technology, with a focus on realistic texture and color representation, as well as user-friendly video editing capabilities [7][9] - The latest X300 series exemplifies vivo's technological evolution, integrating advanced imaging features and productivity tools tailored to various user demographics [9][10] Brand Loyalty and Word-of-Mouth - Vivo has cultivated a strong word-of-mouth reputation among users, with many choosing the brand based on positive experiences shared by peers rather than traditional advertising [6] - The brand's focus on user satisfaction and addressing specific pain points has fostered a loyal customer base, contributing to its sustained market leadership [10]

Core Insights - The Chinese smartphone market is characterized by intense competition and significant innovation, with a shift towards high-end models, contributing over 25% of the global high-end smartphone market share by mid-2025 [2][3]. Market Dynamics - The market has transitioned from growth-driven strategies to a focus on capturing existing market share, necessitating deeper competitive advantages for manufacturers [3]. - Consumer preferences are evolving, with a greater emphasis on user experience, technology integration, and brand value rather than just specifications [3]. Competitive Landscape - The top six manufacturers are projected to hold approximately 95% of the market share from July 2024 to August 2025, with Huawei, Vivo, and Xiaomi collectively accounting for over 50% [3][4]. - Huawei, Xiaomi, and Vivo represent distinct strategic approaches within the market, each successfully navigating the competitive landscape [4][5]. Huawei's Strategy - Huawei adopts a high-altitude strategy focused on building a robust technological foundation, investing heavily in R&D, with expenditures exceeding 20% of revenue in 2024 [8]. - The return of the Kirin 9010 chip has revitalized Huawei's smartphone business, allowing it to secure a position in the lucrative high-end market [9]. Xiaomi's Approach - Xiaomi's strategy emphasizes horizontal expansion and ecosystem development, creating a vast network of interconnected smart devices [10][11]. - The company's unique "investment + incubation" model facilitates rapid product category expansion while maintaining high cost-performance ratios [10]. Vivo's Long-Term Strategy - Vivo's approach is characterized by a focus on user satisfaction and long-term value accumulation, prioritizing user experience over aggressive market expansion [15][16]. - The company has consistently invested in areas that enhance user experience, such as high-quality audio and innovative imaging technologies [17][19]. Recent Developments - Vivo's latest X300 series exemplifies its strategic focus on user-centric innovation, featuring advanced imaging capabilities and a collaborative development approach with industry leaders [26][30]. - The introduction of the "4K 60FPS cinematic portrait video" function in the X300 series addresses user demands for high-quality video production [30]. Conclusion - The competition among Huawei, Xiaomi, and Vivo illustrates the depth and maturity of the Chinese smartphone industry, with each brand carving out its unique identity and market position [35][36]. - The high-end market is seen as the ultimate battleground, where each company's distinct strengths will be tested against consumer preferences and market dynamics [36].

Core Insights - The 2026 Geely Star Wish was officially launched at the Geely Automotive User Conference in Hangzhou, with six variants offering different ranges from 310 km to 410 km, priced between 65,800 to 95,800 yuan [1][14] - The Star Wish has achieved cumulative sales of over 400,000 units since its launch, with a record monthly delivery of over 50,000 units in September, making it the best-selling model across all categories [3][14] - The new model features a "high configuration from the start" philosophy, with standard equipment including CATL battery cells, an 11-in-1 intelligent electric drive, and a large front trunk, which are rare in the A0 segment [4][12] Product Features - The 2026 Geely Star Wish has undergone targeted upgrades in appearance and range, introducing new colors and a complete range of versions to alleviate range anxiety for users [6][14] - Specific configurations have been optimized, such as the addition of LED headlights and a 14.6-inch central control screen in the 310 km version, and advanced safety features in the 410 km versions [6][12] - The model emphasizes both emotional and practical value, with the STAR limited edition unveiled by brand ambassadors, enhancing the emotional connection with consumers [7][9] Technological Advancements - The vehicle is equipped with the industry's first 11-in-1 intelligent electric drive, achieving an energy efficiency of 89.2% under CLTC conditions, and has undergone extensive reliability testing [12][14] - The battery system supports fast charging from 30% to 80% in just 21 minutes and has passed rigorous testing to ensure stable performance in extreme conditions [12] - The intelligent cockpit system will receive updates to enhance user experience, including new features like a pet mode and high-definition 360° views [12][14] Market Positioning - The launch of the 2026 Geely Star Wish represents a significant refresh of the product matrix and reaffirms Geely's commitment to a user-oriented philosophy [14] - In an increasingly competitive electric vehicle market, the Star Wish aims to elevate the value standards of A0-class products, supported by Geely's strong user base and comprehensive system capabilities [14] - The competition in the market is shifting from mere configuration to experience and value, with the Star Wish positioned as a leader in this new paradigm [14]

Core Viewpoint - The article highlights the journey of vivo, a smartphone manufacturer that has evolved from a small factory in Dongguan to a global technology giant over the past 30 years, emphasizing its resilience and adaptability in a competitive market [1][2][6]. Group 1: Company Overview - In 2025, vivo is expected to mark a significant milestone, yet the first eight months of the year have been relatively quiet for the company [2]. - vivo sold 22.7 million smartphones globally in Q1 2025, capturing a market share of 7.4%, with a year-on-year growth of 6.3%, and further increased sales to 27.1 million units in Q2, reflecting a 4.8% growth [2][3]. - The launch of the "vivo Vision Exploration Edition," the lightest mixed reality headset globally, showcases vivo's commitment to innovation with features like dual 8K display and advanced interaction capabilities [2][3]. Group 2: Historical Context - vivo's history is marked by significant challenges, including competition from established players like Motorola and Apple, which shaped its strategic direction [4][11]. - The company faced a critical turning point in 2012 when it nearly went bankrupt, but a successful product launch revitalized its market position [16][17]. - The evolution of vivo from a telephone manufacturer to a smartphone leader reflects broader trends in China's industrial development and the rise of the consumer electronics market [19][20]. Group 3: Competitive Landscape - vivo operates in a highly competitive environment, facing both domestic and international rivals, which necessitates a focus on quality and user-oriented innovation [12][13]. - The company has consistently emphasized a culture of quality, illustrated by a notable incident where a defective product was destroyed to uphold standards [13]. - vivo's growth trajectory aligns with the broader narrative of China's manufacturing sector, which has transitioned from low-cost production to high-tech innovation [21][22]. Group 4: Future Outlook - Looking ahead, vivo aims to leverage advancements in AI, mixed reality, and robotics to establish itself as a leading global brand [25][26]. - The company recognizes the need for continuous innovation and strategic partnerships to maintain its competitive edge in the rapidly evolving technology landscape [35][36]. - vivo's future strategy will focus on enhancing its technological capabilities while fostering a culture of collaboration and shared success among stakeholders [37][38].

Core Viewpoint - The article highlights the unique leadership style of Liu Jingkang, the founder of Insta360, emphasizing his unconventional approach to management and innovation, which has contributed to the company's rapid growth and competitive positioning in the market. Company Growth and Development - Insta360 has grown from a small team of six to over 3,000 employees in ten years, successfully listing on the Sci-Tech Innovation Board a month prior to the article's publication [3][40]. - The company has entered the action camera market in 2023, intensifying competition with DJI, which is rumored to launch a panoramic camera [4][5]. Leadership Style and Management - Liu Jingkang is described as spontaneous and unconventional, often making decisions without formal planning, which has led to a unique company culture [4][5]. - He prefers a flat organizational structure, with meetings that are brief and focused, allowing for quick decision-making [7][9]. - Liu's management style includes empowering middle managers and decentralizing decision-making, aiming to create a more agile organization [20][25]. Product Development and Innovation - The company has faced challenges in understanding user needs and market demands, particularly with its early panoramic camera models [14][16]. - The introduction of the ONE X series marked a significant shift towards developing action-oriented panoramic cameras, addressing user feedback and application scenarios [16][18]. - The success of the Ace Pro 2's street photography kit demonstrated the importance of accessory development in broadening the camera's appeal [21][23]. Organizational Structure and Culture - Insta360 has implemented a matrix organizational structure to enhance collaboration across different functions, allowing for independent product development [20][30]. - The company emphasizes the importance of user feedback and market research in product development, aiming to standardize processes and reduce reliance on individual decision-making [32][35]. Employee Development and Values - Liu Jingkang prioritizes employee development, viewing staff as the company's most valuable asset, and aims to create a culture that fosters growth and collaboration [40]. - The company's core values include user orientation, teamwork, and resilience, which are seen as essential for navigating the complexities of innovation and market demands [36].