Core Insights - IKEA will participate in the 8th China International Import Expo (CIIE) with the theme "Home Gives More to Life," showcasing new products, collaborations, and insights to reinforce its commitment to the Chinese market [1] Group 1: Company Strategy - IKEA has been a consistent participant in the CIIE for eight consecutive years, leveraging this platform to deepen its integration into the Chinese market and promote cooperation and openness [1] - The new brand positioning "Home Gives More to Life" reflects the trend of consumers pursuing quality living and valuing small moments in daily life, aiming to create meaningful experiences [1] Group 2: Product and Initiatives - In addition to showcasing new products and local innovations, IKEA will present a series of plush toys related to the "China Typical Endangered Animal Protection Pilot Demonstration Donation and Cooperation" project, highlighting biodiversity protection in consumer practices [1] - IKEA will also explore the future of inclusive home living through an "age-friendly" exhibition area [1]