Core Insights - Packaging regulation is tightening across Asia Pacific as governments implement measures to reduce waste, enhance recycling, and promote circular systems. The market in the region is projected to exceed USD 535 billion by 2025, with growth expected to outpace the global average [1] Recycled Content Requirements - Mandatory rules on recycled content are emerging, with India enforcing minimum levels of recycled plastic from 2025 and South Korea requiring 10% recycled content in PET bottles from 2026. Japan and China are encouraging voluntary adoption. Companies face challenges in securing stable post-consumer recycled (PCR) supplies and meeting food safety standards, leading many to pursue long-term contracts with recyclers [2] Material Innovation and Substitution - New packaging formats are being developed to comply with restrictions on hard-to-recycle plastics. Innovations such as fibre-based bottles, coated boards, and mono-material plastics are advancing as substitutes for multi-layer films and polystyrene. Compostable biopolymers are also entering the market, particularly in foodservice. Brands must balance compliance with performance and consumer acceptance when deciding on innovations to scale [3] Reusable and Refillable Systems - Several governments in Asia Pacific are promoting refill and reuse models as part of circular economy strategies. Singapore and Hong Kong are trialing refill stations, while India and Indonesia have community-led refill initiatives for household goods. Major brands are piloting refill pouches and returnable containers in urban centers, indicating a gradual shift towards reuse as a regulatory and consumer expectation [4] Deposit Return and Collection Schemes - Deposit return systems are gaining traction, with Singapore set to launch a scheme in 2026, following established models in South Korea, Australia, and Japan. These programs aim to increase recovery rates for PET bottles and aluminum cans, utilizing technology such as reverse vending machines and smart bins to enhance efficiency. Businesses must plan logistics and invest in consumer-facing infrastructure to participate [5] Extended Producer Responsibility - Many countries are embedding extended producer responsibility (EPR) into law, requiring producers to finance waste collection and recycling. South Korea's EPR framework is already established, while India and China are strengthening their own systems [6] Compliance and Industry Collaboration - Packaging executives must prepare for higher compliance costs and increased scrutiny of end-of-life management. There are also opportunities to shape future EPR schemes through industry collaboration [7]