Core Viewpoint - The "Singing the New Era · Sounding New Beijing" theme song creation campaign has been launched to encourage the creation of new music that reflects the charm and development of Beijing, running from now until September 30, 2026 [1]. Group 1: Campaign Overview - The campaign is guided by the Beijing Municipal Committee Propaganda Department and the China Musicians Association, and is organized by various local cultural and media organizations [1]. - It aims to mobilize creators from diverse backgrounds, including professionals and the general public, to contribute to the theme songs, with a focus on capturing the essence of the city's evolution [1]. Group 2: Participation and Creation Process - The campaign will include activities such as "Beijing Cultural Field Trips" to inspire creators by exploring unique local scenes [1]. - Notable songwriters will be invited to create at least 10 high-quality songs, and top singers will participate in the performances [2]. - An AI creation channel has been established, allowing creators to submit their works through Tencent Music platforms [2]. Group 3: Evaluation and Awards - A multi-dimensional evaluation system will be implemented, combining professional and public assessments, as well as expert reviews and platform data [2]. - The campaign will feature tiered awards, with 10 outstanding works receiving the "Singing the New Era · Sounding New Beijing" annual award, along with certificates and cash prizes [3]. - A copyright revenue protection mechanism will be established, allowing creators to earn royalties from their works included in the Tencent Music "Beijing Theme Music Copyright Library" [3].