Core Viewpoint - The "Singing the New Era · Sounding New Beijing" theme song creation campaign has been launched to encourage the creation of new music that reflects the charm and development of Beijing, running from now until September 30, 2026 [1]. Group 1: Campaign Overview - The campaign is guided by the Beijing Municipal Committee Propaganda Department and the China Musicians Association, and is organized by various local cultural and media organizations [1]. - It aims to mobilize creators from diverse backgrounds, including professionals and the general public, to contribute to the theme songs, with a focus on capturing the essence of the city's evolution [1]. Group 2: Participation and Creation Process - The campaign will include activities such as "Beijing Cultural Field Trips" to inspire creators by exploring unique local scenes [1]. - Notable songwriters will be invited to create at least 10 high-quality songs, and top singers will participate in the performances [2]. - An AI creation channel has been established, allowing creators to submit their works through Tencent Music platforms [2]. Group 3: Evaluation and Awards - A multi-dimensional evaluation system will be implemented, combining professional and public assessments, as well as expert reviews and platform data [2]. - The campaign will feature tiered awards, with 10 outstanding works receiving the "Singing the New Era · Sounding New Beijing" annual award, along with certificates and cash prizes [3]. - A copyright revenue protection mechanism will be established, allowing creators to earn royalties from their works included in the Tencent Music "Beijing Theme Music Copyright Library" [3].

作者 | 李沁予 编辑 | 范志辉 音乐圈出了个励志案例。 最近，山西运城荣河1+1生鲜超市创始人刘明军小火了一把。在投资黄金获利1000万元后，他将其中913万元分发给员工，引发广泛关注。 据报道，工作时间两年以上的员工730名，每人分10000元；工作时间一年以上、两年以下的员工520名，每人分2000元；工作时间一年以下的员工790名， 每人分1000元，共分出了913万元。 值得一提的是，刘明军还有一个原创音乐人的身份。 而投资、赚钱、分钱，这些词似乎与主流视野中音乐人穷困潦倒的形象，大相径庭。那么，在行业普遍面临生存压力的背景下，他的经历能否为当下音乐 人的生存路径和职业规划提供了参考？音乐人又给他的创业之路带来哪些助力？ 带着这样的疑问，我们与刘明军展开了一次独家对话，试图探寻当代音乐人如何在多元身份中找到热爱与生存的平衡。 草根青年，拒绝变成"资本家" "不是因为热爱做生意，而是热爱音乐、为了生计，才选择了做生意。" 2003年，刘明军从艺术院校毕业，辗转酒吧驻唱两年后，22岁的他迫于生计，干起了个体户。彼时，正值中国城市化迅猛发展，刘明军在山西小镇开了一 间不到100平方的小门面，这也是山西荣 ...