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登顶红茶类区域公用品牌价值后首次推介,英德红茶与济南再续前缘
Nan Fang Nong Cun Bao· 2025-06-20 14:36
Core Viewpoint - The article highlights the successful promotion and recognition of Yingde black tea at the 19th International Tea Industry Expo in Jinan, marking its first public appearance after being valued as the top regional public brand in the black tea category in China [8][36]. Group 1: Event Overview - The 19th International Tea Industry Expo was held in Jinan, Shandong, coinciding with the two-year anniversary of the China-France tea dialogue and the fifth year of the "Three Tea Coordination" initiative [6][7]. - Yingde black tea's exhibition area became a focal point of the event, attracting significant attention from tea enthusiasts [11][12]. Group 2: Brand Recognition - Yingde black tea's regional public brand value reached 5.178 billion yuan, with an increase of 8.5%, making it the first in the national black tea category [36]. - The tea's unique qualities, including its rich flavor and aroma, have garnered praise from both local consumers and notable figures, including the French president [2][3][15]. Group 3: Market Engagement - The exhibition attracted over 25,000 visitors, leading to cooperation intentions with 48 Shandong buyers and nearly 400 orders signed [55][56]. - The online sales for Guangdong Yinghong Farmer Ecological Technology Tea Co., Ltd. exceeded 100,000 yuan on the first day of the event [57]. Group 4: Product Quality and Characteristics - Yingde black tea is known for its dark color, high aroma, rich taste, and lasting sweetness, appealing to a wide range of consumers [15][20]. - The tea's characteristics align well with the preferences of the Shandong market, particularly its aroma and brewing endurance [60][66]. Group 5: Future Development - Yingde aims to enhance its agricultural industry, targeting a comprehensive output value of 9.045 billion yuan by 2024, with a tea plantation area of 181,600 acres and an annual production of 18,000 tons [29][31]. - The collaboration between Yingde and Jinan is expected to deepen, with plans for further exchanges and promotional activities to integrate Yingde black tea into the local market [72][73].