区域化经营

Search documents
优衣库X历久出新典范
Di Yi Cai Jing· 2025-09-30 14:06
在第一财经举办的2025年度品牌力量评选中,优衣库荣获年度"历久出新典范"奖。这一奖项旨在表彰那些经受时间考验和周期冲击的具备一定历史的知名品 牌。对于已经深耕中国市场三十年的优衣库来说,"历久出新典范"无疑实至名归,其正是在长期发展中不断焕发新活力,并以持续创新回应消费者和社会需 求的品牌代表。 自1949年迅销集团前身成立以来,打造适配大众生活需求的高品质服饰是它自始至终的核心理念。LifeWear并非一句简单的口号,而是一整套关于服装和时 尚的哲思——它要求产品源自生活需求,注重细节打磨,追求简洁与美学合理性,并不断进化创新,从而打磨出适合所有人的高品质服装。 正如集团创始人柳井正所说,优衣库的目标不仅是提供优质服装,更是通过服饰为人们的生活创造幸福与满足。这样的理念,使优衣库能够在全球服装消费 产业的周期更迭中保持清晰方向,建立起品牌的长久生命力。 如果说"悠久"代表着品牌长期的坚守,那么"新"则意味着它在不同市场的与时俱进。尤其在中国,优衣库展现出的最大创新在于对区域经营的持续深耕。中 国地域辽阔,有多元的文化,并且各个地区消费习惯各异,如何理解和尊重这些差异,成为零售品牌能否扎根的关键。 研究、翻 ...
优衣库西南首家城市旗舰店开幕,公司在成都将共有33家店
Nan Fang Du Shi Bao· 2025-05-17 03:11
Core Insights - Uniqlo opened its first city flagship store in Southwest China at Chengdu MixC, featuring a new two-story layout of nearly 2000 square meters and offering a wide range of seasonal products, including three Chengdu-exclusive collections and special opening gifts [1][3] Group 1: Store Strategy - The city flagship store concept serves as a regional information hub, allowing for localized product offerings that resonate with local culture, such as Chengdu-themed items featuring pandas and local cuisine [3] - Uniqlo has over 900 stores in more than 200 cities in China, surpassing its store count in Japan, and plans to open two more stores in Chengdu, bringing the total to 33 in the city and 46 in Sichuan province [5] Group 2: Financial Performance - Fast Retailing Group reported a 12.0% year-on-year increase in consolidated revenue for the first half of fiscal year 2025, amounting to 1,790.1 billion yen, with operating profit rising by 18.3% to 304.2 billion yen [5][7] - In the Greater China region, Uniqlo's revenue increased from approximately 360.5 billion yen to 361.7 billion yen year-on-year, with a 9.2% growth in revenue and a 0.5% increase in operating profit for fiscal year 2024 [7]