当"不防晒的防晒衣"冲上热搜第一，防晒衣消费热背后的隐患也暴露无遗。 在央视镜头下，虚标紫外线防护系数"UPF100+"、用不合格的布料且随意出具检测报告等等，虚假 宣传、以次充好的问题被一一揭开，随意定制防晒指数标识的三无防晒衣年销量高达30多万件，这 些不合格的产品流入市场， 让原本为了防护而买的防晒衣，反而成了阳光下的"隐形陷阱"。 这不仅仅是衣服的质量问题，而是 "伪科技"产品泛滥对消费者信任的系统性透支。 面对花哨的概念包装、缺乏第三方验证的"自研技术"、模糊不清的功能标准时，每一次购买都像在赌 博，消费者愤怒的背后是更深层的困惑： 当"假科技"的泡沫被戳破，什么样的科技产品才值得我们 的信任？ # "假科技"泛滥下， 可验证的真标准才更可贵 # 在虚假宣传与技术乱象充斥的当下，我们需要一次建立在科学标准上的理性对照，用真实数据厘清产 品与噱头之间的边界，重建对"科技含量"的基本判断。 相较于百元以下的虚假宣传集中地，一件真正"好防晒"的定义，才是我们希望去探究和解答的关键问 题，这不仅是对产品价值的检验，也是对消费者信任的再校准。 买防晒衣的时候，别只看颜值。消费者在选购防晒衣时，参考国标，可以按 ...

Core Insights - Uniqlo's first city flagship store in Southwest China opened in Chengdu, featuring a new two-story layout and exclusive products tailored for local consumers [1][4][5] - The store's opening day saw high consumer enthusiasm, with special limited-edition items, including a panda-embroidered dumpling bag, gaining significant popularity [1][15] Group 1: Store Opening and Consumer Engagement - The Chengdu flagship store represents a milestone in Uniqlo's regional strategy, enhancing its presence in Southwest China and catering to local consumer preferences [4][5] - The store's design incorporates local cultural elements, such as bamboo art and traditional Sichuan motifs, creating a unique shopping experience [27][15] - Uniqlo aims to provide a one-stop shopping service with a wide range of products, including exclusive items that resonate with Chengdu's culture [6][20] Group 2: Market Potential and Consumer Demographics - Chengdu has attracted over 1.56 million young talents in the past three years, with more than 500,000 expected to move there in 2024, highlighting its vibrant consumer base [5][30] - The city ranked among the top five domestic tourist destinations during the recent holiday, receiving over 15.5 million visitors, indicating strong consumer spending potential [5][30] Group 3: Product Strategy and Local Customization - The flagship store features three exclusive Chengdu-themed products, including a mini dumpling bag and a special UT series that reflects local culture [8][20] - Uniqlo's product offerings are tailored to the local climate and lifestyle, with items designed for the humid and variable weather typical of Southwest China [13][17] Group 4: Community Engagement and Future Plans - Uniqlo is committed to community engagement, exemplified by its collaboration with local artists and environmental initiatives, such as a plastic reduction campaign [32][34] - The company plans to open two more stores in Chengdu by the end of May, expanding its footprint in the region to 46 stores, with 33 located in Chengdu [34]

Core Insights - Uniqlo opened its first city flagship store in Southwest China at Chengdu MixC, featuring a new two-story layout of nearly 2000 square meters and offering a wide range of seasonal products, including three Chengdu-exclusive collections and special opening gifts [1][3] Group 1: Store Strategy - The city flagship store concept serves as a regional information hub, allowing for localized product offerings that resonate with local culture, such as Chengdu-themed items featuring pandas and local cuisine [3] - Uniqlo has over 900 stores in more than 200 cities in China, surpassing its store count in Japan, and plans to open two more stores in Chengdu, bringing the total to 33 in the city and 46 in Sichuan province [5] Group 2: Financial Performance - Fast Retailing Group reported a 12.0% year-on-year increase in consolidated revenue for the first half of fiscal year 2025, amounting to 1,790.1 billion yen, with operating profit rising by 18.3% to 304.2 billion yen [5][7] - In the Greater China region, Uniqlo's revenue increased from approximately 360.5 billion yen to 361.7 billion yen year-on-year, with a 9.2% growth in revenue and a 0.5% increase in operating profit for fiscal year 2024 [7]