Core Insights - Huawei is striving to regain market share in the high-end smartphone segment in the Middle East, which has been dominated by Apple and Samsung for a long time [1][4] - The Middle East market is becoming a crucial growth pillar for Chinese smartphone brands outside Asia, with Huawei launching multiple high-end products in a short span [1][6] Group 1: Market Dynamics - The Middle East smartphone market is projected to reach 15.1 million units by Q3 2025, reflecting a 23% year-on-year growth, with the UAE market growing by 13% [2] - Apple and Samsung dominate the high-end market, holding over 90% of the market share, with Apple accounting for approximately 46% and Samsung 45% in the $500 and above price segment [4] Group 2: Strategic Moves - Huawei's recent product launch in Dubai includes the Mate X7 foldable phone, targeting direct competition with Samsung's Galaxy Z Fold series [2] - Huawei is not only focusing on smartphone deployment but also accelerating its market actions in the Middle East by proposing a regional smart transformation strategy and collaborating with local companies [5] Group 3: Challenges and Opportunities - Huawei faces significant challenges in overcoming brand recognition and ecosystem barriers in the high-end market [4] - The Middle East market presents both growth opportunities in the mid-range segment and profit potential in the high-end and mid-high-end markets for Chinese brands [6]