Core Insights - The most successful outlet in Shanxi is the Tianmei Shanshan Outlet in Jincheng, which achieved record sales of 46.47 million yuan on its opening day in September 2024, with a cumulative sales increase of 28% over five days [2] - The outlet generated an annual revenue of 3.58 billion yuan in 2024, with an average daily foot traffic exceeding 30,000, maintaining its position as the top store in the Shanshan system for six consecutive years and ranking among the top five outlets nationwide [2] - The Jincheng outlet is set to expand with a third phase project, which aligns with the regional development plan to enhance consumer spending and create a high-quality consumption hub in Shanxi [4] Sales Performance - The Tianmei Shanshan Outlet in Taiyuan, which opened at the end of 2023, reported impressive initial sales of 25 million yuan on its first day and 2.2 billion yuan within 14 days, projecting an annual revenue of 1.3 billion yuan for 2024 [4] - The Jincheng outlet's sales during its 8th anniversary celebration reached 310 million yuan [2] Reasons for Success - The Jincheng outlet benefits from a strategic location in a university town, attracting a broad customer base from surrounding areas [7] - It offers a comprehensive range of products, featuring over 300 stores that include luxury, sports, children's apparel, beauty, home goods, and dining options, providing a one-stop shopping experience [7] - The outlet employs a dynamic marketing strategy with monthly themes and weekly events, significantly enhancing customer engagement and sales [7][8] Economic Impact - The Jincheng outlet has contributed significantly to local tax revenue, with total taxes exceeding 120 million yuan in 2024 [10] - The development of the outlet has stimulated local economic growth and attracted residents, particularly families seeking educational opportunities for their children [12][13]