广州：支持符合条件的消费、文化旅游领域项目发行基础设施领域REITs 6月12日，广州市商务局发布关于公开征求《广州市提振消费专项行动实施方案（征求意见稿）》意见 的通知。其中，《方案》提出，优化文旅消费供给。用好文化场馆、景区等资源，创新消费场景和业 态，丰富票根经济联动消费。优化"线上预约"，引导旅游景区景点拓展服务项目、扩大接待规模、延长 开放时间。支持开展"跟着美食去旅行""跟着演出去旅行"，办好湾区音乐汇、广州艺术季、羊城之夏市 民文化季、电影产业博览交易会、文化产业交易会等文旅活动。同时，强化投资支撑作用。积极向上争 取"两重"超长期特别国债资金支持我市教育医疗等领域项目建设，支持符合条件的消费、文化旅游领域 项目发行基础设施领域不动产投资信托基金（REITs）。运用超长期国债开展居家适老化改造"焕新"活 动，加大体育领域项目建设支持力度。 途牛2025年一季度财报：打包旅游产品收入同比增长超19% 6月12日，途牛旅游网(NASDAQ：TOUR)公布了截至2025年3月31日未经审计的第一季度业绩报告。财 报数据显示，2025年第一季度途牛净收入同比增长8.9%，核心业务打包旅游产品收入同比增长 ...

Core Viewpoint - The company focuses on enhancing the shopping experience by combining high quality with high cost-effectiveness, aiming to meet consumer demands through significant discounts and diverse activities [3][9]. Group 1: Shopping Experience Enhancement - The company has implemented promotional events such as the "Father's Day Men's Clothing Festival" to attract customers with substantial discounts on various brands [3]. - The service philosophy of "one discount, three non-discounts" ensures that while products are discounted, the quality, shopping environment, and service remain uncompromised [5]. - The shopping environment has been designed to be enjoyable, making it a preferred location for families to shop and relax [5]. Group 2: Business Model and Community Engagement - The company has evolved its business model to offer not just shopping but also a variety of experiences, including music events, craft markets, and food festivals, catering to diverse consumer needs [7]. - The integration of local geographical features into the shopping experience enhances the appeal and creates a unique atmosphere for consumers [7]. Group 3: Company Growth and Future Plans - The company operates 22 super outlet projects across 20 cities, with 18 already in operation and a total investment exceeding 200 billion yuan, covering over 3 million square meters [9]. - In 2024, the company achieved a total sales revenue of 23.8 billion yuan, a 13% increase year-on-year, and has over 16 million VIP members, contributing to over 112,000 jobs [9]. - Future plans include the construction of new projects in Yinchuan, Shanghai Jiading, and Guangzhou, focusing on sustainable development and collaboration with domestic brand supply chains [9].

近期，杉杉商业集团及旗下奥特莱斯门店捷报频传，接连斩获多项行业权威认可。 在第12届奥莱领秀峰会暨2025中国奥莱时尚节上，杉杉商业集团凭借创新的运营模式与行业引领性，荣 获"中国奥莱25周年·创新运营标杆奖"，旗下多家门店同样表现亮眼，成功入选"2024年度中国奥莱TOP 20标杆项目奖"等12个奖项。 紧接着在由赢商网举办的第20届中国商业地产节中,集团旗下标杆项目再获加冕,郑州杉杉奥特莱斯·中牟 店与宁波杉井奥特莱斯广场,凭借综合运营实力与市场影响力,双双获评"标杆奥莱综合实力项目",成为该 届奖项中唯一同时揽获双项殊荣的企业。 一系列荣誉的斩获,进一步彰显了杉杉商业集团在奥特莱斯领域的头部地位与深耕实力。 据了解，奥莱领秀峰会作为中国奥特莱斯行业的专业盛会，由中国奥莱会与新华报业传媒集团扬子晚报 联合主办。自2012年创办以来，峰会已连续举办12届，其发布的《中国奥特莱斯行业发展报告》被视作 行业"白皮书"，为从业者提供重要数据参考；而一年一度的"中国奥莱奥斯卡"颁奖盛典，更依托"奥莱 领秀发展指数ODI100"这一科学严谨的核心评价体系(覆盖运营能力、品牌吸引力、消费体验创新等多 维指标)，成为行业 ...

Core Viewpoint - The rapid development of the Su-Xi-Tong Technology Industrial Park has transformed a previously barren area into a vibrant commercial and recreational hub, showcasing the effectiveness of the "integration of industry and city" approach [2][17]. Group 1: Development and Growth - The Su-Xi-Tong Technology Industrial Park was established in 2020 through the integration of the Su-Tong and Xi-Tong technology parks, covering an area of approximately 100 square kilometers and housing around 150,000 residents [4][5]. - In the first quarter of this year, the park's total retail sales of consumer goods increased by 21.1% year-on-year, contributing 7.47% to the city's overall growth [2][16]. - The park's GDP grew by 8% last year, with public budget revenue increasing by 7.8% and industrial output value rising by 8.5% [5]. Group 2: Strategic Initiatives - The park is focusing on developing a leisure shopping and cultural tourism hub, with plans to create a vibrant commercial area that includes shopping, cultural, and recreational facilities [6][19]. - The park has adopted a "project-first" approach, emphasizing high-quality planning and execution, which has led to a threefold increase in high-tech enterprises since its inception [5][19]. - Major projects like the Maple Leaf Town Outlet, which opened last November with over 250 brands and significant initial sales, exemplify the park's successful development strategy [10][12]. Group 3: Community Engagement and Events - The park has hosted various large-scale sports events to attract visitors and enhance community engagement, contributing to its growing popularity [12][16]. - Events such as the cycling and running competitions have drawn participants from various regions, showcasing the park's appeal beyond local residents [14][16]. - The integration of sports events with consumer promotions has created a unique "event + consumption + ecology" model, enhancing the park's attractiveness and economic vitality [16][19]. Group 4: Future Prospects - The Su-Xi-Tong Technology Industrial Park aims to become a modern city that balances business and living environments, contributing significantly to the high-quality development of the region [20]. - The park's ongoing efforts to connect with larger metropolitan areas and its focus on diverse industries indicate a promising future for its growth and development [20].

每逢节假日，除了传统景点游览和美食打卡，逛奥莱抢购折扣商品也逐渐成为固定行程。今年端午节期间，各地奥莱纷纷结合节日主题策划活动，迎来了不 错的消费潮。 从行业趋势看，奥莱模式正在重塑零售业格局。赢商智库《2025 年奥莱商业发展报告》显示，国内奥莱项目体量持续扩大，资本化程度显著提升。此外， 在理性消费背景下，曾被视为小众平台的唯品会，近年来发展得很稳健。 比如宁波某奥莱推出10米高的机甲麒麟装置吸引大量顾客驻足，福建里桥古街则将非遗文创市集与阿迪达斯、耐克、彪马等品牌低至3折的促销结合，通过 场景化消费体验带动客流增长。据统计，该古街端午活动首日客流量即突破20万人次，创近3年端午假期客流新高。 平台今年Q1数据显示，其GMV达到524 亿元，SVIP活跃用户4130万，同比增长18%，贡献了线上销售的51%。全年来看，唯品会去年卖出 2093 亿，75%都 是衣服鞋子包包这类穿戴商品，成功开辟了差异化细分市场。 说到底，年轻人作为消费主力，正通过选择定义新的商业逻辑：既要品质保障，也要价格合理；既要消费体验，也要社交价值。这种务实与理性的消费观， 不仅成就了端午奥莱的火爆，更预示着未来零售业的发展方向。 ...

中国青年报客户端天津6月1日电（中青报·中青网记者 胡春艳 通讯员 孙晓斌）6月1日，位于天津港保税 区的天津新燕莎奥特莱斯商业有限公司成功办理了天津市第一笔离境商店"即买即退"退税业务。 "在天津旅游消费，没想到离境退税不用去机场，商店就能直接退税，'即买即退'真是太方便了！"来自 德国的旅客Julian开心地说。 值得注意的是，此项政策还将境外旅客退税后离境时限从原计划的17天延长至28天，这使得境外旅客有 更加充足的时间理性购买商品，从容规划行程，不必因担心超期无法享受"即买即退"服务而缩短在华时 间，既能提高境外旅客购物满意度，又能促进二次甚至多次消费，激发入境消费市场活力。 天津港保税区是天津对外开放的重要窗口，此次"即买即退"政策的落地实施对加快天津国际消费中心城 市建设有着重要意义。为此，天津市税务部门高度重视，在天津离境退税商店企业名单确认后第一时间 与企业联系，专人对接进行政策宣传讲解，辅导企业完成"离境退税管理系统"上线准备工作，并与商务 局、海关等部门多方沟通协调，帮助企业及时开通"即买即退"业务权限，确保政策红利惠及企业。 为进一步提升境外旅客购物离境退税便利水平，优化境外旅客消费体验 ...

工人们正在室外场馆安装玻璃幕墙。记者徐丹 摄 "高峰期我们这里近800人同时作业，现在虽然人少了，但精度要求更高。每天上下午雷打不动两趟巡查，发现问题必须现场整改，确 保开业万无一失。"他指着正在收尾的幕墙和内部装修强调。 5月30日，走进位于武汉经开区的武汉杉杉奥特莱斯施工现场，成型的商业体已然展现眼前，端午节来临，现场依旧热火朝天，秩序 井然。"总体施工进度已达95％，距离9月中旬开业仅剩百余天。"施工单位项目经理戴黎明穿梭在工地的各个角落，仔细检查工程进度和质 量。 杉杉奥特莱斯商业体已基本建成。记者徐丹 摄 室外街区，大型曲臂车伸展着钢铁臂膀，将几名工人稳稳托举到半空。他们正全神贯注地为玻璃幕墙安装最后的压条，不远处，钢结 构雨棚和崭新的自动扶梯早已安装就绪，静待启用。 另一边，绿化工人正挥锹培土，新栽的苗木在微风中摇曳。压路机在新建的室外停车场上来回碾压，发出低沉的轰鸣。四层高的室内 停车楼巍然矗立，外墙粉刷工人悬挂在吊篮中，正挥舞着滚筒，为灰白的墙面刷上最后一层新漆。 / 9 II = all = f ATTH 1 "我们端午不停工，下雨就转入室内装修抢进度，现在就是抠细节、抓品质的关键时候。"项 ...

Core Viewpoint - The introduction of Ningbo Shanjing Outlet as a new member of the outlet consumption REITs market in China highlights the growing interest and potential in this sector, following the successful launch of the first outlet REIT by Huaxia in 2022 [1][2]. Group 1: Company Overview - Ningbo Shanjing Outlet, operated for over 13 years, is the first outlet project developed by Shanshan Commercial, in collaboration with Japanese firms Itochu and Mitsui [2]. - The project has a total building area of 104,300 square meters and a commercial area of 83,300 square meters, with a total valuation of 2.972 billion yuan, representing a 547% increase from its original value [3][4]. Group 2: Financial Performance - The annual operating income of Ningbo Shanjing Outlet has shown a compound annual growth rate (CAGR) of 8.70% from 2022 to 2024, with projected revenues of 2.32 billion yuan, 2.64 billion yuan, and 2.74 billion yuan respectively [5][6]. - The outlet's average occupancy rate has remained above 97% over the past three years, with a peak occupancy rate of 99.71% at the end of 2024 [8][10]. Group 3: Revenue Composition - The revenue structure is primarily based on joint venture income and commission income, with joint venture income accounting for 74.33% of total revenue in 2024 [5][6]. - The commission rate for joint venture income has consistently exceeded 13% over the past three years, reaching 13.29% in 2024 [6][7]. Group 4: Market Position and Competition - Ningbo Shanjing Outlet is strategically located in a strong consumer market with no direct competitors in the vicinity, benefiting from local consumer support [16][17]. - The outlet has established a diverse tenant mix, with significant contributions from sports and outdoor brands, which have seen an increase in both area and revenue share [10][12]. Group 5: Future Prospects - The growing trend of introducing well-known domestic and international brands is expected to enhance the outlet's attractiveness and customer draw [10][15]. - The increasing number of outlet REITs in the market indicates a rising interest in this asset class, with more original rights holders looking to include profitable projects in REITs [22].

报告也指出了奥莱发展的五大趋势，即从规模扩张到追求效率、从百花齐放到头部优势、从单一渠道到全渠道、从名品折扣到体验革命、从零售渠道到资产 标的。 5月16日，中国百货商业协会发布《从"规模扩张"到"极致效率"——2024-2025中国奥特莱斯行业白皮书》（以下简称"白皮书"）。 白皮书显示，全国现有在营业奥莱项目约251个，销售规模约2390亿元，比2023年增长4.5%，增长趋势放缓。中国奥特莱斯的发展正在从规模扩张到极致效 率转变。 报告分析了2024年国内奥莱行业发展的五个现状：第一，业态增长速趋缓，通过2022—2024年的跟踪数据可以发现，销售规模和新增项目都出现了放缓；第 二，项目分化加大；第三，渠道持续下沉；第四，业态融合加速；第五，资本市场认可加速。 对于奥莱渠道下沉的原因，中国百货商业协会执行会长兼秘书长杨青松做了进一步分析。"消费能力、品牌意识、生活方式、经营成本、政策支持是奥莱渠 道不断下沉的主要原因。"杨青松表示，品牌意识上有一个显著的倾向，大牌折扣愿意满足消费者追求性价比的消费心理，而且消费者有更多闲暇时间用于 线下时间和消费；更为重要的是，人工成本和租金价格也低于一二线城市，地方招 ...

Core Insights - The report by the China National Commercial Information Center indicates a shift in the outlet industry from "scale expansion" to "extreme efficiency" as the current number of operational outlet projects is approximately 251, with a sales scale of about 239 billion yuan, reflecting a growth of 4.5% compared to 2023, although the growth trend is slowing down [1][2] Industry Challenges - The outlet industry is facing five major issues: slowing growth in luxury goods, multiple diversion pressures, difficulties in attracting brands, heavy operational burdens, and significant transformation pressures [1] - The executive president of the China National Commercial Information Center emphasizes the need for project investors to manage risks by ensuring a robust front-end brand resource and a well-established back-end consumer channel to mitigate issues related to insufficient consumption and diversion [1] Future Trends - The outlet industry is expected to transition from a focus on pure scale expansion to enhancing efficiency through refined operations to boost competitiveness [2] - The market landscape will shift from a dispersed state with numerous brands and enterprises to a concentration of advantages among leading companies [2] - Outlets will break through the limitations of single offline channels to establish an omnichannel sales system, achieving deep integration of online and offline sales [2] - The consumer experience will evolve beyond mere discount sales of luxury goods to an experiential revolution, aiming to create diverse and immersive shopping environments for consumers [2] - The attributes of outlets will further expand from being solely retail channels to becoming investment-worthy assets, attracting more capital interest and participation [2]