Core Insights - The report titled "2025 Douyin E-commerce Skincare Trend White Paper" analyzes the latest dynamics and future trends of the skincare market on the Douyin e-commerce platform, highlighting a significant upgrade trend by 2025 [1] - Consumer skincare needs have evolved from basic care to a dual focus on "scientific evidence and emotional satisfaction," indicating a shift towards holistic health aesthetics [1] - Douyin e-commerce has become a core platform for the online skincare market, with a noticeable trend towards high-end products, particularly those priced above 1,000 yuan [1] Market Dynamics - Approximately 60% of consumers are increasingly focused on health from within, moving beyond superficial skin management [1] - The supply side is accelerating product upgrades through ingredient technology (e.g., recombinant collagen, neuropeptide-161) and technical innovations (e.g., micro-encapsulation, clock gene technology) [1] Channel and Product Trends - Online channels are continuously gaining market share, with liquid essences and facial oils being particularly popular; single-use essences and masks are seen as blue ocean markets, while sheet masks and facial care sets are in a highly competitive red ocean market [2] - Consumer segments show distinct characteristics, with high-end customization favored by luxury consumers, domestic technology appealing to urban skincare enthusiasts, and practical consumers in smaller towns focusing on cost-effectiveness [2] Key Trends - The skincare sector is divided into two main camps: international brands leading in cell technology and domestic brands focusing on ingredient technology [4] - The medical beauty-related market is growing, with post-operative care and anti-dark spots becoming new demand hotspots [4] - Zone-specific skincare is expanding from the face to full-body care, with significant growth in niche categories like neck masks and nasolabial fold patches [4] - Emotional skincare is becoming more commonplace, leveraging neuroscience and sensory healing to expand categories like essential oils and masks [4] Brand Strategies - Douyin e-commerce supports brands in achieving integrated marketing through various IP activities and live streaming, with brands like Estée Lauder and Zhenyan successfully increasing performance through collaborations and celebrity endorsements [5] Future Outlook - The skincare market on Douyin e-commerce will continue to evolve with changing consumer demands, necessitating brands to innovate and adapt to meet diverse consumer needs [8] - The importance of emotional skincare is emphasized, urging brands to focus on consumers' emotional needs to enhance brand loyalty through emotionally connected products [10]