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从“院线级”眼霜,看优时颜「功能护肤+医美技术」的抗老新布局
FBeauty未来迹· 2025-08-22 15:09
Core Viewpoint - The article emphasizes the growing demand for anti-aging solutions in the Chinese market, particularly focusing on the eye area, which is becoming a key battleground for brands and technological innovations [3]. Group 1: Market Insights - The anti-aging market in China is witnessing a trend towards specialization and precision, with the eye area being a focal point for consumer concerns about aging [3]. - A report presented at the conference highlighted the unique aging characteristics of the eye area among Chinese women, influenced by environmental factors, lifestyle habits, and psychological stress [5]. - The study found that the eye area shows signs of aging 5-8 years earlier than other facial areas due to its thinner skin and lower distribution of sebaceous and sweat glands [5]. Group 2: Product Development - The company is focusing on PDRN (Polydeoxyribonucleotide) as a key ingredient for eye care, which is gaining traction in the beauty industry due to its regenerative properties [7]. - The global market for regenerative fillers, including PDRN, is expected to grow at a compound annual growth rate of approximately 15.8% from 2024 to 2030, significantly outpacing the industry average [7]. - The newly developed PDRN-850K technology allows for effective penetration and activation of collagen regeneration, addressing the limitations of traditional PDRN applications [8][9]. Group 3: Clinical and Research Integration - The brand's approach integrates clinical research with product development, having established a comprehensive database of over 150,000 skin samples from Chinese individuals to inform product formulation [16][22]. - The company has published 15 papers in international journals and holds 11 patents, showcasing its commitment to scientific research and innovation in the anti-aging field [22]. - The launch of the UNISKIN MED series aims to bridge the gap between skincare and medical aesthetics, providing a holistic solution for anti-aging that encompasses pre-, intra-, and post-treatment care [18][20]. Group 4: Brand Philosophy and Future Directions - The brand's philosophy centers on "evidence-based" skincare, ensuring that every ingredient and technology is backed by data, aiming to create a seamless integration of medical-grade solutions into everyday skincare [12][13]. - The founder's medical background and focus on understanding the unique needs of Chinese skin have positioned the brand to lead in the anti-aging market [16]. - The ongoing development of the "smile" narrative reflects the brand's commitment to enhancing consumer confidence and emotional well-being through effective anti-aging solutions [30].