Core Viewpoint - The recent notice issued by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration emphasizes the need to strengthen the collaboration between commerce and finance to boost consumption, particularly in rural areas and county-level markets [1] Group 1: Expansion of County Consumption - The notice highlights the importance of expanding county-level consumption and mentions the provision of credit support for activities related to "New Big Markets, New Services, and New Consumption" [1] - This marks the first time that measures aimed at boosting consumption specifically mention the expansion of county consumption [1] Group 2: Upgrading Rural Consumption - The initiative aims to upgrade rural consumption and promote the sales of agricultural specialty products [1] - Financial services will be tailored to support rural revitalization initiatives, including services for agricultural product sales conferences [1] Group 3: Consumption Data Insights - According to the National Bureau of Statistics, the retail sales of consumer goods in rural areas are projected to reach 6.67 trillion yuan in 2024, reflecting a year-on-year growth of 4.3% [1] - The growth rate in rural consumption is higher than that of urban areas, indicating significant consumption potential in the vast rural regions [1]