Core Viewpoint - SAIC Motor Corporation acknowledges that while it has not lost in strategy, technology, and strength, there are issues with SAIC Passenger Cars due to a disconnect from user needs [1] Sales Performance - Since the new management team took over in August last year, SAIC Passenger Cars has reversed its declining sales trend, achieving approximately 428,000 units sold in the first seven months of this year, a year-on-year increase of 11.4% [3] - However, the projected sales for 2024 are approximately 707,000 units, reflecting a year-on-year decline of 28.3% [3] Internal Changes - SAIC Group has implemented integrated management for its self-owned passenger car brands to create a more flexible and efficient operational mechanism, enhancing market response speed [3] - The passenger car division has adopted Huawei's Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) models, focusing on cross-departmental collaboration to optimize product development processes and reduce the development cycle to 18 months [3] New Product Launch - The launch of the new Roewe M7 DMH is seen as a sign of improvement in addressing user needs, with a starting price of 97,800 yuan and a focus on providing a high-quality experience at a competitive price [4][5] - The Roewe M7 DMH features the self-developed DMH 6.0 super hybrid system, offering a pure electric range of 160 km and a comprehensive range exceeding 2,100 km [4] Customer Engagement - The company emphasizes understanding customer needs in product development, marketing, and service environments to enhance user experience [5] - The Roewe M7 DMH is expected to perform well in sales, with management optimistic about achieving sales targets due to anticipated market growth in the second half of the year [8]