Core Viewpoint - The article discusses Elon Musk's approach to business, emphasizing that his focus is not on money but on creating a binding relationship with companies, ensuring they are committed to his vision through significant sunk costs [5][6]. Group 1: Musk's Business Strategy - Musk's strategy involves creating a situation where companies have substantial sunk costs tied to him, ensuring they must follow his direction [5][6]. - The concept of "sunk cost" is highlighted as a means to secure unwavering support from companies, making it difficult for them to deviate from his plans [6]. - The article draws a parallel between Musk's approach and historical figures like Qin Shi Huang, illustrating the importance of total commitment and resource allocation to achieve ambitious goals [6]. Group 2: Challenges in Execution - The article points out that the real challenge in executing projects is not the projects themselves but getting cooperation from colleagues and departments [6]. - It emphasizes that successful individuals in the workplace are those who can coordinate resources and gain support from leadership, often by establishing significant sunk costs [6]. - Musk's willingness to invest heavily in his ventures is portrayed as a way to ensure that companies remain aligned with his vision, reinforcing the idea that collaboration is essential for success [6].