Core Viewpoint - Meetal is undergoing a significant transformation, closing 14 underperforming stores as part of a strategic shift towards a dual-brand strategy focusing on "Meetal Fresh Supermarket" and "Happy Big Membership Store" [2][5][8] Company Strategy - The closure of 14 stores is a strategic decision to concentrate resources on the new dual-brand strategy, which aims to enhance customer experience and meet local lifestyle needs [5][8] - The "Happy Big Membership Store" will focus on local characteristics and offer a unique shopping experience, while "Meetal Fresh Supermarket" will upgrade existing stores to provide higher quality fresh products at competitive prices [5][8] - A new central kitchen facility, built with an investment of 660 million, supports the supply chain and enhances product quality [5][8] Market Context - The closure of Meetal's stores reflects broader structural adjustments in the retail industry, where traditional supermarkets face challenges from online retail and changing consumer habits [8][11] - The retail landscape is shifting, with a significant number of stores closing across the country, indicating a trend towards efficiency-driven operations rather than mere scale expansion [11][13] Consumer Assurance - Meetal has assured customers that shopping cards will remain valid across all its stores, addressing consumer concerns during the transition [6][9] - The company emphasizes the importance of maintaining customer trust and rights during this strategic adjustment [6][9] Industry Trends - The retail industry is witnessing a transformation where successful companies are characterized by deep supply chain integration, digital transformation, and enhanced operational efficiency [13][16] - New retail formats are emerging, with companies like Yijiaqin and Happy Purchase Supermarket gaining traction by meeting consumer demands effectively [14][15]