Workflow
博物馆+公司运营模式
icon
Search documents
看展如看剧 文物“活”起来(提振消费一线观察)
Ren Min Ri Bao· 2025-05-17 21:36
Group 1 - The core activity "A Night Exploring Ancient and Modern" at the Luoyang Museum features immersive experiences with performances and storytelling, attracting significant visitor interest [1][3] - During the "May Day" holiday, Luoyang's museums and memorials received a total of 695,000 visitors, marking a 3% increase compared to the same period last year [2] - The Luoyang Museum is focusing on attracting younger audiences, with 35% of visitors being under 35 years old, by offering innovative and immersive experiences [3] Group 2 - The museum is collaborating with seven cultural and creative enterprises to enhance visitor engagement through interactive performances and storytelling [3] - New projects at the museum have seen tickets sell out quickly, indicating strong market demand for these innovative experiences [3] - The "Museum + Company" operational model is unlocking new experiences and boosting cultural consumption in Luoyang [4] Group 3 - The Luoyang Ancient Tomb Museum and the Sui-Tang Grand Canal Cultural Museum are introducing unique experiences, such as immersive historical storytelling and theatrical performances [4] - Local government initiatives are encouraging museums to develop cultural creative products and expand service offerings, with a focus on enhancing visitor experiences [4] - The shift in museum operations from passive preservation to active engagement is revitalizing the cultural sector in Luoyang [4]