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曾博伟:旅游的价值不止于旅游人次和收入本身
Xin Jing Bao· 2025-11-30 11:41
Group 1 - The new consumption wave is reshaping daily life, transcending mere shopping to encompass lifestyle, value recognition, and emotional connections, responding to people's deep yearning for a "good life" [1] - The "New Consumption and Good Life" salon featured discussions on consumption trends, industry transformations, and the concept of a good life, with insights from various sectors including tourism, culture, beauty, and investment [1] - From a tourism consumption perspective, the value of tourism extends beyond visitor numbers and revenue; it serves as a lever for adjusting and upgrading consumption structures [2] Group 2 - The core contradiction and essence of "new consumption and good life" align with the exploration of social hierarchy and taste in the book "Style: Social Class and Taste," highlighting that different social classes define "taste" differently [2] - The current consumption landscape has shifted from a "one-size-fits-all" approach to a "personalized" model, with emerging trends in niche markets such as pet economy and pet-friendly tourism gaining traction [2] - Tourism can act as an entry point for deep consumption, where initial shallow experiences can lead to deeper engagement and ongoing spending in related areas like equipment and training [3] Group 3 - The core six elements of tourism remain unchanged despite the influence of AI; the technology enhances the ability to meet consumers' personalized needs but must ultimately serve to improve the tourism experience [3] - The true demand upgrade is reflected in changes in tourism consumption structures and innovations in experience methods within specific fields such as pet-friendly tourism and wellness travel [3]
秋假秋游让秋冬之交旅游市场“热起来”
Xin Hua Wang· 2025-11-24 14:27
Core Insights - The domestic travel market in China is experiencing an unexpected surge in autumn and winter tourism due to the implementation of autumn and snow holidays in various regions, which has extended the travel season beyond the traditional peak periods [1][4][6] Group 1: Travel Trends - The Shanghai Lego Park has seen a significant increase in visitor numbers, with ticket sales sold out for several days, and hotel occupancy rates remaining high due to a 200% increase in visitors from Zhejiang province during the autumn holiday [1][4] - Shanghai Haichang Ocean Park received over 60,000 visitors from Jiangsu and Zhejiang provinces during the autumn holiday, with hotel revenue increasing by over 40% year-on-year [4][6] - The upcoming release of "Zootopia 2" has led to new activities at Shanghai Disneyland, attracting more families to visit the park [4][6] Group 2: Impact of Holidays - The introduction of autumn holidays has positively impacted various tourism sectors, including educational and cultural tourism, leading to increased bookings for travel packages and related services [6][7] - The implementation of autumn and spring holidays has been well-received by families, with a notable increase in travel bookings, such as a 39% rise in tourism product reservations in Sichuan following the announcement of the autumn holiday [6][7] - Experts suggest that local governments should leverage their unique resources and seasonal characteristics to create differentiated tourism products, enhancing the overall travel experience and maximizing consumer spending potential [6][7]
文博旅游:从观赏到体验怎么转
Jing Ji Ri Bao· 2025-11-11 22:12
Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].
古蜀文明催热四川文博经济:文化遗产赋能文旅融合创新表达
Zhong Guo Xin Wen Wang· 2025-10-28 05:25
Core Viewpoint - The ancient Shu civilization is significantly boosting the cultural and tourism economy in Sichuan, with key archaeological sites like Baodun, Sanxingdui, and Jinsha driving visitor traffic and cultural product sales to new heights [1][2]. Group 1: Economic Impact - The Baodun National Archaeological Site Park opened in September 2023, attracting numerous visitors [2]. - As of October 24, 2023, the Sanxingdui Museum received a total of 5.11 million visitors, with cultural product sales reaching 150 million yuan from January to September [2]. - The Jinsha Museum welcomed over 1.4 million visitors by October 22, 2023, and its cultural product sales exceeded 35 million yuan from 2021 to 2024 [2]. Group 2: Technological Integration - The application of VR and AR technologies in museums enhances visitor engagement, allowing for a more immersive experience of ancient Shu civilization [2][5]. - The Sanxingdui Museum launched the "Heaven and Earth Echo—Sanxingdui Panoramic Sound and Picture Digital Art Theater," which offers an interactive experience through advanced digital technology [2]. Group 3: Government Support and Policy - The development of Sichuan's cultural and tourism economy is supported by government policies emphasizing the protection and utilization of cultural heritage [4]. - The Sichuan Provincial Committee's decision to promote the deep integration of culture and tourism highlights the importance of cultural heritage in tourism development [4]. Group 4: Cross-Industry Collaboration - The integration of ancient Shu civilization with gaming and film industries expands the cultural economy's reach, with products like educational books, documentaries, and games being developed [4][6]. - Collaborations, such as the partnership between the game "Honor of Kings" and the Sanxingdui Museum, have garnered significant attention and positive feedback from players [6]. Group 5: Future Prospects - The ongoing archaeological research and innovative expression forms related to ancient Shu civilization are expected to provide further growth opportunities for Sichuan's cultural economy [6].
“文博热”带动假期旅游新热潮 加“数”前行让历史文化遗产焕发新活力
Yang Shi Wang· 2025-10-04 02:39
Group 1 - The holiday period has seen a surge in visitor numbers at cultural sites, including museums and theaters, highlighting the popularity of traditional Chinese culture [1] - The "National Treasure Returns - Yuanmingyuan Beast Heads and Overseas Repatriated Cultural Relics Special Exhibition" in Zhangzhou, Fujian, has attracted over 12,000 visitors daily, showcasing 85 precious artifacts, including the Yuanmingyuan beast heads [4] - The exhibition features original, replica, and imitation pieces of the beast heads, which symbolize the nation's history and emotions, having been repatriated through various efforts [4] Group 2 - The Han Dynasty Haihunhou National Archaeological Site Park in Nanchang, Jiangxi, has adopted a combination model of "archaeological experience + cultural relic exhibition," utilizing technology such as short video broadcasts, VR, and interactive games to enhance visitor engagement [7]
“文博游”添彩暑期生活
Yang Shi Wang· 2025-08-10 12:45
Group 1 - The popularity of cultural and historical sites, such as museums and heritage parks, has surged during the summer, transforming them into favored destinations for tourists and educational experiences [1] - The Xixia Tombs in Ningxia, recently added to the World Heritage List, saw a 280% year-on-year increase in ticket bookings, indicating a strong interest in the site and its surrounding amenities [3] - The Liangzhu Archaeological Site Park in Zhejiang has introduced a VR space that digitally reconstructs ancient life, enhancing visitor engagement and educational value [5] Group 2 - Museums across the country are launching new exhibitions, fostering diverse inter-museum exchanges and reaching a broader audience, such as the Guangdong Museum's new exhibition featuring significant artifacts from Henan [7] - Educational tourism is on the rise, with over 400,000 visitors recorded in Dali's Wenshan Ancient City, where 40% of visitors are part of study tours, highlighting the growing market for educational travel [9]
成都青羊举行“立园满园”产业招商推介大会 共拓兴业版图
Zhong Guo Xin Wen Wang· 2025-07-10 05:42
Core Points - The Chengdu Qingyang District hosted the "Liyuan Manyuan" industrial investment promotion conference as part of the 2025 China Mobile Industry Investment Ecological Cooperation Conference, aiming to attract enterprises and promote local economic development [1][3][6] Group 1: Industrial Development - The Qingyang District is leveraging its industrial parks to attract businesses, showcasing the vibrant economic and social development in the area [3][4] - The Aviation National Innovation Center Industrial Park, covering 203 acres, focuses on aviation equipment R&D, satellite internet, and industrial software, attracting leading companies like Weier Technology [3][4] - The Aviation High-end Equipment Intelligent Manufacturing Industrial Park has already welcomed high-end manufacturing companies, contributing to the local industrial ecosystem [4][7] Group 2: Business Environment - The Qingyang District emphasizes a supportive business environment, with policies aimed at enhancing the competitiveness of the local economy and attracting quality enterprises [6][9] - The "1+5" industrial development policy framework supports key industries such as aviation, finance, and cultural tourism, providing financial assistance and services to foster innovation and talent development [9] Group 3: Investment Opportunities - Many enterprises expressed strong interest in investing in Qingyang, citing the well-developed infrastructure and high industry concentration as key factors for their potential collaboration [5][8] - Companies like Hertz Technology are considering establishing branches in Qingyang, highlighting the area's potential for market expansion [8] Group 4: Policy Support - Qingyang's government has implemented substantial support policies to enhance the business environment, including a comprehensive "1+5+N" policy system to assist enterprises at various development stages [9] - The rapid administrative processes in Qingyang, such as the swift registration and office setup for new companies, have been positively noted by business leaders [9]
陕西端午假期——出入境旅客量显著增长 文博游备受青睐
Shan Xi Ri Bao· 2025-06-03 22:43
Group 1: Immigration and Travel Statistics - The number of inbound and outbound flights at Xi'an Port during the Dragon Boat Festival reached over 110, with more than 17,000 people processed, representing a year-on-year increase of 61% and 63% respectively [1] - A total of 2,980 foreign nationals entered China through Xi'an Xianyang International Airport, marking a 35% increase year-on-year, with 2,360 of them utilizing various visa exemption policies, which is a significant 264% increase [1] Group 2: Public Transportation Performance - During the Dragon Boat Festival holiday (from May 30 to June 2), the Xi'an Metro transported a total of 17.437 million passengers, averaging 4.359 million passengers per day, which is a 9.1% increase compared to the same period in 2024 [2] - On May 30, the metro network recorded a peak passenger volume of 5.15 million, with 11 stations setting new single-day traffic records [2] Group 3: Cultural and Educational Activities - Various cultural institutions in Shaanxi received approximately 1.8159 million visitors during the holiday, with notable attendance at the Shaanxi History Museum (approximately 70,800 visitors) and the Terracotta Army Museum (approximately 96,200 visitors) [2] - The Shaanxi Provincial Museum showcased an original exhibition titled "Ji Jin: The Rise and Prosperity of Chinese Bronze Civilization," while the Xi'an Museum presented "Half Smoke, Half Poetry: The Aesthetic of Life in Changsha Kiln" [4]
文化中国行·文博日历丨中国旅游日,哪件文物让你想起一座城
Group 1 - The article highlights the rich cultural heritage of various Chinese cities through their historical artifacts and symbols, showcasing how these items reflect the wisdom and history of ancient civilizations [2][4][6] - Specific artifacts such as the Sun God Bird gold ornament from Chengdu and the透雕龙凤纹重环玉佩 from Guangzhou are emphasized for their cultural significance and representation of their respective cities [7][11] - The narrative connects these artifacts to local legends and traditions, illustrating their importance in contemporary culture and identity [16][21][26] Group 2 - The article mentions the Copper Galloping Horse from Wuwei, which has become a symbol of cultural diplomacy for China, representing the country's rich history and craftsmanship [31][33] - It also discusses the significance of the Terracotta Army in Xi'an and the peony in Luoyang, further emphasizing the unique cultural identities of these cities [39][41] - The piece concludes by encouraging exploration of these cultural landmarks, suggesting that understanding a city is best achieved through its museums and historical sites [52]
看展如看剧 文物“活”起来(提振消费一线观察)
Ren Min Ri Bao· 2025-05-17 21:36
Group 1 - The core activity "A Night Exploring Ancient and Modern" at the Luoyang Museum features immersive experiences with performances and storytelling, attracting significant visitor interest [1][3] - During the "May Day" holiday, Luoyang's museums and memorials received a total of 695,000 visitors, marking a 3% increase compared to the same period last year [2] - The Luoyang Museum is focusing on attracting younger audiences, with 35% of visitors being under 35 years old, by offering innovative and immersive experiences [3] Group 2 - The museum is collaborating with seven cultural and creative enterprises to enhance visitor engagement through interactive performances and storytelling [3] - New projects at the museum have seen tickets sell out quickly, indicating strong market demand for these innovative experiences [3] - The "Museum + Company" operational model is unlocking new experiences and boosting cultural consumption in Luoyang [4] Group 3 - The Luoyang Ancient Tomb Museum and the Sui-Tang Grand Canal Cultural Museum are introducing unique experiences, such as immersive historical storytelling and theatrical performances [4] - Local government initiatives are encouraging museums to develop cultural creative products and expand service offerings, with a focus on enhancing visitor experiences [4] - The shift in museum operations from passive preservation to active engagement is revitalizing the cultural sector in Luoyang [4]