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秋假秋游让秋冬之交旅游市场“热起来”
Xin Hua Wang· 2025-11-24 14:27
新华社上海11月24日电(记者 陈爱平)由于天气转冷,每年国庆节后至次年元旦、春节前,国内出游往往相对"平淡"。但在今年,因多地探 索实施秋假、雪假,丰富秋游活动,金秋出行热度得以进一步延续,冬季冰雪旅游也提前升温。 上海乐高乐园近日迎来亲子客流"小高峰"。乐园门票出现多日售罄,乐高乐园酒店也持续满房。据上海乐高乐园度假区统计,由于11月中旬 的一周浙江多座城市启动放"秋假",乐园内浙江游客较前一周激增200%,浙江也成为近阶段乐园的最大客源地。乐园还新推出一系列冬季主题活 动,迎接来自长三角乃至全国的亲子家庭。 "今年11月份通过旅行社预订上海各大主题乐园的亲子客群人次甚至超过了传统旺季的10月份,江浙是核心客源地。"上海春秋旅游副总经理 周卫红介绍,秋假还带动了研学游、文博游等主题旅游热度,联动机票、酒店等产业链消费增长,有效激活了秋冬之交这个传统淡季市场。 今年9月发布的《关于扩大服务消费的若干政策措施》提出,探索设置中小学春秋假,增加旅游出行等服务消费时间。多地结合当地特点安排 放假日程,受到亲子家庭欢迎。四川宣布实施中小学春秋假制度后一周内,携程平台上四川旅游产品预订量同比增长39%。新疆阿勒泰地区 ...
文博旅游:从观赏到体验怎么转
Jing Ji Ri Bao· 2025-11-11 22:12
Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].
古蜀文明催热四川文博经济:文化遗产赋能文旅融合创新表达
Zhong Guo Xin Wen Wang· 2025-10-28 05:25
Core Viewpoint - The ancient Shu civilization is significantly boosting the cultural and tourism economy in Sichuan, with key archaeological sites like Baodun, Sanxingdui, and Jinsha driving visitor traffic and cultural product sales to new heights [1][2]. Group 1: Economic Impact - The Baodun National Archaeological Site Park opened in September 2023, attracting numerous visitors [2]. - As of October 24, 2023, the Sanxingdui Museum received a total of 5.11 million visitors, with cultural product sales reaching 150 million yuan from January to September [2]. - The Jinsha Museum welcomed over 1.4 million visitors by October 22, 2023, and its cultural product sales exceeded 35 million yuan from 2021 to 2024 [2]. Group 2: Technological Integration - The application of VR and AR technologies in museums enhances visitor engagement, allowing for a more immersive experience of ancient Shu civilization [2][5]. - The Sanxingdui Museum launched the "Heaven and Earth Echo—Sanxingdui Panoramic Sound and Picture Digital Art Theater," which offers an interactive experience through advanced digital technology [2]. Group 3: Government Support and Policy - The development of Sichuan's cultural and tourism economy is supported by government policies emphasizing the protection and utilization of cultural heritage [4]. - The Sichuan Provincial Committee's decision to promote the deep integration of culture and tourism highlights the importance of cultural heritage in tourism development [4]. Group 4: Cross-Industry Collaboration - The integration of ancient Shu civilization with gaming and film industries expands the cultural economy's reach, with products like educational books, documentaries, and games being developed [4][6]. - Collaborations, such as the partnership between the game "Honor of Kings" and the Sanxingdui Museum, have garnered significant attention and positive feedback from players [6]. Group 5: Future Prospects - The ongoing archaeological research and innovative expression forms related to ancient Shu civilization are expected to provide further growth opportunities for Sichuan's cultural economy [6].
“文博热”带动假期旅游新热潮 加“数”前行让历史文化遗产焕发新活力
Yang Shi Wang· 2025-10-04 02:39
Group 1 - The holiday period has seen a surge in visitor numbers at cultural sites, including museums and theaters, highlighting the popularity of traditional Chinese culture [1] - The "National Treasure Returns - Yuanmingyuan Beast Heads and Overseas Repatriated Cultural Relics Special Exhibition" in Zhangzhou, Fujian, has attracted over 12,000 visitors daily, showcasing 85 precious artifacts, including the Yuanmingyuan beast heads [4] - The exhibition features original, replica, and imitation pieces of the beast heads, which symbolize the nation's history and emotions, having been repatriated through various efforts [4] Group 2 - The Han Dynasty Haihunhou National Archaeological Site Park in Nanchang, Jiangxi, has adopted a combination model of "archaeological experience + cultural relic exhibition," utilizing technology such as short video broadcasts, VR, and interactive games to enhance visitor engagement [7]
“文博游”添彩暑期生活
Yang Shi Wang· 2025-08-10 12:45
Group 1 - The popularity of cultural and historical sites, such as museums and heritage parks, has surged during the summer, transforming them into favored destinations for tourists and educational experiences [1] - The Xixia Tombs in Ningxia, recently added to the World Heritage List, saw a 280% year-on-year increase in ticket bookings, indicating a strong interest in the site and its surrounding amenities [3] - The Liangzhu Archaeological Site Park in Zhejiang has introduced a VR space that digitally reconstructs ancient life, enhancing visitor engagement and educational value [5] Group 2 - Museums across the country are launching new exhibitions, fostering diverse inter-museum exchanges and reaching a broader audience, such as the Guangdong Museum's new exhibition featuring significant artifacts from Henan [7] - Educational tourism is on the rise, with over 400,000 visitors recorded in Dali's Wenshan Ancient City, where 40% of visitors are part of study tours, highlighting the growing market for educational travel [9]
成都青羊举行“立园满园”产业招商推介大会 共拓兴业版图
Zhong Guo Xin Wen Wang· 2025-07-10 05:42
Core Points - The Chengdu Qingyang District hosted the "Liyuan Manyuan" industrial investment promotion conference as part of the 2025 China Mobile Industry Investment Ecological Cooperation Conference, aiming to attract enterprises and promote local economic development [1][3][6] Group 1: Industrial Development - The Qingyang District is leveraging its industrial parks to attract businesses, showcasing the vibrant economic and social development in the area [3][4] - The Aviation National Innovation Center Industrial Park, covering 203 acres, focuses on aviation equipment R&D, satellite internet, and industrial software, attracting leading companies like Weier Technology [3][4] - The Aviation High-end Equipment Intelligent Manufacturing Industrial Park has already welcomed high-end manufacturing companies, contributing to the local industrial ecosystem [4][7] Group 2: Business Environment - The Qingyang District emphasizes a supportive business environment, with policies aimed at enhancing the competitiveness of the local economy and attracting quality enterprises [6][9] - The "1+5" industrial development policy framework supports key industries such as aviation, finance, and cultural tourism, providing financial assistance and services to foster innovation and talent development [9] Group 3: Investment Opportunities - Many enterprises expressed strong interest in investing in Qingyang, citing the well-developed infrastructure and high industry concentration as key factors for their potential collaboration [5][8] - Companies like Hertz Technology are considering establishing branches in Qingyang, highlighting the area's potential for market expansion [8] Group 4: Policy Support - Qingyang's government has implemented substantial support policies to enhance the business environment, including a comprehensive "1+5+N" policy system to assist enterprises at various development stages [9] - The rapid administrative processes in Qingyang, such as the swift registration and office setup for new companies, have been positively noted by business leaders [9]
陕西端午假期——出入境旅客量显著增长 文博游备受青睐
Shan Xi Ri Bao· 2025-06-03 22:43
Group 1: Immigration and Travel Statistics - The number of inbound and outbound flights at Xi'an Port during the Dragon Boat Festival reached over 110, with more than 17,000 people processed, representing a year-on-year increase of 61% and 63% respectively [1] - A total of 2,980 foreign nationals entered China through Xi'an Xianyang International Airport, marking a 35% increase year-on-year, with 2,360 of them utilizing various visa exemption policies, which is a significant 264% increase [1] Group 2: Public Transportation Performance - During the Dragon Boat Festival holiday (from May 30 to June 2), the Xi'an Metro transported a total of 17.437 million passengers, averaging 4.359 million passengers per day, which is a 9.1% increase compared to the same period in 2024 [2] - On May 30, the metro network recorded a peak passenger volume of 5.15 million, with 11 stations setting new single-day traffic records [2] Group 3: Cultural and Educational Activities - Various cultural institutions in Shaanxi received approximately 1.8159 million visitors during the holiday, with notable attendance at the Shaanxi History Museum (approximately 70,800 visitors) and the Terracotta Army Museum (approximately 96,200 visitors) [2] - The Shaanxi Provincial Museum showcased an original exhibition titled "Ji Jin: The Rise and Prosperity of Chinese Bronze Civilization," while the Xi'an Museum presented "Half Smoke, Half Poetry: The Aesthetic of Life in Changsha Kiln" [4]
文化中国行·文博日历丨中国旅游日,哪件文物让你想起一座城
Yang Shi Xin Wen Ke Hu Duan· 2025-05-19 13:59
Group 1 - The article highlights the rich cultural heritage of various Chinese cities through their historical artifacts and symbols, showcasing how these items reflect the wisdom and history of ancient civilizations [2][4][6] - Specific artifacts such as the Sun God Bird gold ornament from Chengdu and the透雕龙凤纹重环玉佩 from Guangzhou are emphasized for their cultural significance and representation of their respective cities [7][11] - The narrative connects these artifacts to local legends and traditions, illustrating their importance in contemporary culture and identity [16][21][26] Group 2 - The article mentions the Copper Galloping Horse from Wuwei, which has become a symbol of cultural diplomacy for China, representing the country's rich history and craftsmanship [31][33] - It also discusses the significance of the Terracotta Army in Xi'an and the peony in Luoyang, further emphasizing the unique cultural identities of these cities [39][41] - The piece concludes by encouraging exploration of these cultural landmarks, suggesting that understanding a city is best achieved through its museums and historical sites [52]
看展如看剧 文物“活”起来(提振消费一线观察)
Ren Min Ri Bao· 2025-05-17 21:36
Group 1 - The core activity "A Night Exploring Ancient and Modern" at the Luoyang Museum features immersive experiences with performances and storytelling, attracting significant visitor interest [1][3] - During the "May Day" holiday, Luoyang's museums and memorials received a total of 695,000 visitors, marking a 3% increase compared to the same period last year [2] - The Luoyang Museum is focusing on attracting younger audiences, with 35% of visitors being under 35 years old, by offering innovative and immersive experiences [3] Group 2 - The museum is collaborating with seven cultural and creative enterprises to enhance visitor engagement through interactive performances and storytelling [3] - New projects at the museum have seen tickets sell out quickly, indicating strong market demand for these innovative experiences [3] - The "Museum + Company" operational model is unlocking new experiences and boosting cultural consumption in Luoyang [4] Group 3 - The Luoyang Ancient Tomb Museum and the Sui-Tang Grand Canal Cultural Museum are introducing unique experiences, such as immersive historical storytelling and theatrical performances [4] - Local government initiatives are encouraging museums to develop cultural creative products and expand service offerings, with a focus on enhancing visitor experiences [4] - The shift in museum operations from passive preservation to active engagement is revitalizing the cultural sector in Luoyang [4]
太原文博“五一”客流收入创新高 沉浸式体验催热文化消费
Zhong Guo Xin Wen Wang· 2025-05-06 08:09
Group 1 - The core viewpoint of the articles highlights the significant growth in visitor numbers and ticket revenue for cultural heritage sites in Taiyuan during the 2025 May Day holiday, indicating a strong recovery and interest in cultural tourism [1][2] - During the holiday, 22 cultural venues in Taiyuan received a total of 758,000 visitors, generating ticket revenue of 13.95 million yuan, marking a year-on-year increase of 7.23% and 19.71% respectively, achieving a historical high [1] - The total visitor count for cultural venues reached 928,500, a 7.52% increase compared to the same period in 2024, with total ticket revenue of 14.54 million yuan, reflecting a 29.47% year-on-year growth [1] Group 2 - The Jin Yang Ancient City Archaeological Museum and Jin Yang Ancient City Museum saw a staggering 139.11% increase in visitor numbers, while the Twin Pagoda Museum and North Qi Mural Museum experienced growth rates of 39.4% and 89.1% respectively [1] - The Jin Ci Museum led in both visitor numbers and revenue, attracting 159,200 visitors and generating 7.82 million yuan, maintaining its status as the top venue [1] - External visitors accounted for 73.8% of the total, with significant contributions from neighboring provinces such as Hebei, Shaanxi, and Inner Mongolia, reinforcing Taiyuan's position as a hub in the Jin-Guangxi-Shaanxi-Mongolia cultural tourism corridor [1] Group 3 - Various cultural institutions have introduced innovative experiences, such as the "touchable history classroom" at the Jin Yang Ancient City Archaeological Museum, which allows visitors to engage in activities like porcelain restoration, achieving an average daily visitor count of over 4,800 [2] - The Jin Ci Museum has adopted a unique "costume flash mob + live explanation" model, with related short video content garnering over 5 million views [2] - The Shanxi Museum hosted the fifth Hanfu Culture Week, attracting over 6,000 participants daily, which significantly boosted local costume rental businesses by 210% [2]