Workflow
卤味行业关店潮
icon
Search documents
“鸭脖大王”被罚400万,一年半关店超5000家
Hu Xiu· 2025-09-22 23:40
Core Viewpoint - The company "Juewei Foods," known for its duck neck products, is facing significant challenges including a substantial fine, a decline in performance, and a drastic reduction in store numbers, leading to its stock being labeled as "ST" (special treatment) due to compliance issues [2][3][4][20]. Financial and Compliance Issues - Juewei Foods received a fine of 4 million yuan from the Hunan Securities Regulatory Commission for failing to accurately disclose revenue in annual reports from 2017 to 2021 [3][20]. - The company's stock was suspended for one day and subsequently received a risk warning, changing its A-share abbreviation to "ST Juewei" [4]. - The company reported a significant drop in net profit by 40.71% to 1.75 billion yuan in the first half of 2025, with revenue declining by 15.57% to 28.2 billion yuan [23][28]. Revenue and Growth Trends - Juewei Foods' revenue grew from 3.85 billion yuan in 2017 to 7.261 billion yuan in 2023, with a compound annual growth rate of 11.15% [15]. - However, the company has been accused of underreporting income related to franchise store renovations, which could have inflated its revenue figures significantly over the years [10][14]. Store Closure and Market Dynamics - The company has closed over 5,000 stores in a year and a half, reducing its total from nearly 16,000 to 10,838, a decrease of 32.3% [30]. - This trend of store closures is not isolated to Juewei but reflects a broader contraction in the snack food industry, with major competitors also reducing their store counts [29][34]. - The overall revenue for the top four players in the snack food sector fell by over 10% year-on-year, indicating a shift from rapid expansion to a focus on refined operations [26][34]. Industry Challenges - The snack food industry is experiencing stagnation, with rising costs and changing consumer demands contributing to a decline in sales and profitability [25][28]. - Juewei Foods, once a market leader, is now facing a crisis in profitability, with both gross and net profit margins declining sharply [28].