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动辄百万的创新药,如何让商保买单?
Hu Xiu· 2025-08-13 04:39
Core Insights - The article emphasizes the urgent need for innovative payment pathways for high-value drugs, particularly CAR-T therapies, highlighting the challenges these therapies pose to health insurance systems and the necessity for commercial health insurance to adapt beyond traditional models [1] Group 1: Policy Framework - The government has positioned commercial health insurance as the "second pillar" of medical insurance, aiming to create a collaborative system comprising basic medical insurance, commercial health insurance, and charitable support [2] - The recent policy documents outline the establishment of a commercial health insurance directory for innovative drugs, prioritizing drugs with high innovation and clinical value [3] Group 2: Market Goals and Implementation - The goal is to cover 500 million people by 2030, with a projected market size for commercial health insurance reaching 2 trillion yuan by 2030, where payments related to innovative drugs will account for over 30% (approximately 600 billion yuan) [4] - A data integration platform is proposed to facilitate collaboration between medical institutions and pharmaceutical companies, promoting data sharing and streamlined payment processes [4] Group 3: Opportunities and Challenges - Three key opportunities for commercial health insurance include the establishment of a dedicated payment directory for innovative drugs, enhanced data access for insurance companies, and the development of comprehensive evidence for drug approval [5] - Four main challenges include data barriers due to concerns over data privacy, misalignment in product offerings between insurers and pharmaceutical companies, difficulties in hospital collaboration, and inefficient patient outreach strategies [6][7][8][9] Group 4: Strategic Recommendations for Pharmaceutical Companies - Companies are encouraged to collaborate in data sharing initiatives, providing real-world evidence to assist insurers in optimizing payment models [10] - Joint product development between pharmaceutical companies and insurers is recommended to enhance clinical value assessment and risk pricing [11] - Pharmaceutical companies should lead initiatives to establish dual payment agreements with hospitals, ensuring that insurance settlements are not included in medical insurance assessments [12] - A multi-faceted approach involving patient engagement strategies is essential to improve outreach and increase insurance coverage among healthy populations [14] Group 5: Lifecycle Strategy - Companies should embed commercial insurance payment considerations during the clinical trial phases to prepare for future insurance directory inclusion [15] - Prior to market launch, companies should focus on submitting comprehensive health technology assessment reports to facilitate early inclusion in commercial insurance directories [16] - During the initial market phase, leveraging commercial insurance to enhance patient access and data collection for future medical insurance negotiations is crucial [18] - Post-medical insurance inclusion, companies should focus on building a comprehensive care model that integrates economic evaluations and real-world data collection [19][21] Conclusion - The positioning of commercial health insurance as a second pillar opens a pathway for innovative drug payments, but successful implementation requires a shift from policy compliance to ecosystem collaboration, ensuring patient accessibility and commercial sustainability by 2030 [23]