Workflow
icon
Search documents
全国首场县级千商大会落子库车!郎酒打响“到区县去”第一炮
Xi Niu Cai Jing· 2025-06-12 02:58
Core Viewpoint - The launch of the first county-level conference by Langjiu in Kuqa marks a strategic move to penetrate the county market in South Xinjiang, aiming to establish Kuqa as a model market for the northwest region [1][4][20] Group 1: Strategic Importance of Kuqa - Kuqa is chosen as the first county-level conference location due to its role as a transportation hub, connecting to major consumer areas like Aksu and Kashgar, with 70% of its population residing in towns, aligning with Langjiu's strategy of delivering high-quality products directly to county markets [5][10] - The local business community, represented by figures like Wang Daqi, expresses strong commitment to Langjiu, highlighting successful collaborations and the establishment of loyal customer bases [5][13] Group 2: Market Growth and Consumer Engagement - Langjiu's initiatives, such as the "Drink Shunpin Lang, Scan to Win Luxury Watches" campaign, have generated significant local enthusiasm, indicating a strong connection with consumer desires for quality products [7][19] - The company emphasizes its commitment to providing high-quality products to local consumers, aiming to enhance their quality of life [9][19] Group 3: Manufacturer-Distributor Relationship - Langjiu is focused on restructuring its relationships with distributors, fostering a sense of community and mutual success, as evidenced by positive testimonials from local business owners [13][15] - The company showcases a diverse product matrix, including seven strategic products, to cater to various market segments, reinforcing its competitive edge [15][17] Group 4: Production Capacity and Market Strategy - Langjiu has achieved a storage capacity of 265,000 tons of sauce-flavored base liquor and a production capacity of 72,000 tons, ensuring product quality and authenticity [17] - The company aims to create a "community of fate" among manufacturers, distributors, and consumers, with a focus on serving county-level markets [17][19] Group 5: Market Potential and Future Plans - The county-level market for liquor is valued at over 600 billion, with national brands having a penetration rate of less than 30%, indicating significant growth opportunities for Langjiu [19] - Langjiu's strategic focus on county markets is a response to the need for deeper market penetration and brand presence, as demonstrated by the successful launch in Kuqa [19][20]