（企业官方公众号） 近日，青花郎官方公众号发布新春之际青花郎开瓶同比增长400%的消息。当中披露，1月1日至2月21日，青花郎开瓶 率同比增长超400%，除夕当日单日开瓶率更是增长450%……全国多地消费者在商务宴请、朋友小聚、婚礼等宴会 上，选择青花郎后，开盖扫码接二连三中奖红运郎、青花郎、红花郎·15等产品。 ...

文/泽宇 春节假期已近尾声，不过，社交平台上围绕中央广播电视总台春晚的讨论仍在延续。机器人矫健的身姿，《贺花神》美轮美奂的中式浪漫……网友反复回味 马年春晚的惊艳表现，津津乐道于各个精彩瞬间和高光时刻。当然，贯穿整台晚会的，还有一抹热烈的"中国红"。 作为总台春晚的老朋友，红花郎在今年春晚以"2026年总台春晚'骐骥驰骋 神采飞扬'合作品牌"的身份，向全球华人送上新春祝福。这让网友印象深刻，感 慨"还是熟悉的味道""看到红花郎就有过年的氛围感"。 同时，红花郎抖音全国挑战赛火热开启，消费者参与活动即有机会瓜分百万大奖，让全国各地的年俗可以被红红火火地记录下来，将喝红花郎、"红红火火 过春节"带入数亿用户心间。红花郎还诚邀全国渠道伙伴共赴红火新年，实现从销售场景到消费场景全方位覆盖，用品牌升空"引爆"销售落地，将品牌浇灌 的声量扎实地输送到全国各地，让终端迎来市场的切实增长。 不仅如此，在《智造未来》等展现新质生产力的节目中，红花郎同样未曾缺席，令人不禁感慨，一个成熟的国民品牌既能衔接传统文脉，亦能对话现代科 技。通过与中国智造同框，红花郎巧妙地将自身的"红火"意象，与科技进步、国家发展的蓬勃向上之势相联结，让 ...

Core Viewpoint - The article highlights the partnership between Honghua Lang and CCTV's Spring Festival Gala, emphasizing the brand's cultural significance and its role in celebrating the Chinese New Year with global audiences [1][6]. Group 1: Brand Presence and Cultural Significance - Honghua Lang is featured prominently in various segments of the Spring Festival Gala, reinforcing the message that "accompaniment is the longest confession of love" [3]. - The brand's presence is marked by innovative stage designs and cultural elements, particularly in the program "He Huashen," which showcases the beauty of seasonal changes and aligns with the brand's brewing philosophy [4]. - The brand's message of "Red flowers bloom, the country welcomes spring" resonates throughout the gala, enhancing its image and connection with the audience [4][6]. Group 2: Engagement and Global Outreach - Following the gala, the brand received widespread praise on social media, indicating a successful engagement with audiences and a connection to classical culture [6]. - Honghua Lang's initiatives, such as the promotional video "Chinese Red in Time," aim to share authentic Sichuan New Year traditions with a global audience, showcasing the brand's commitment to cultural exchange [6]. - The brand's efforts to illuminate global landmarks on New Year's Eve, including Times Square in New York and Leicester Square in London, signify its ambition to connect with Chinese communities worldwide [7]. Group 3: Integration of Tradition and Modernity - The brand successfully merges traditional cultural elements with modern technological advancements, as seen in its participation in programs celebrating Chinese manufacturing and innovation [6]. - Honghua Lang's activities during the Spring Festival reflect a deep integration of cultural heritage and contemporary themes, positioning the brand as a bridge between the past and the future [6][9]. - The brand's commitment to spreading Chinese culture globally is evident in its events at the United Nations, showcasing a blend of national pride and international appeal [6].

Core Viewpoint - The integration of traditional culture and modern technology is exemplified by the collaboration between the brand Red Flower Lang and the Spring Festival Gala, showcasing the potential for classic brands to innovate and resonate in contemporary society [3][9]. Group 1: Brand Integration and Cultural Significance - The performance "He Hua Shen" at the Spring Festival Gala featured the Red Flower Lang brand, which creatively merged with traditional cultural elements, prompting industry reflections on how classic brands can thrive in the modern era [3][5]. - The program drew inspiration from historical artifacts, utilizing advanced AIGC technology to create an immersive experience that revitalizes traditional cultural narratives [3][7]. Group 2: Brand Messaging and Visual Presentation - The portrayal of the September flower deity by an actor dancing with a Lang wine jar symbolized the harmony between the purity of chrysanthemums and the elegance of the brand, delivering a heartfelt New Year message to global Chinese communities [5][9]. - The visual spectacle combined "Chinese Red" and "Chinese Style," creating a captivating experience that celebrates both cultural heritage and modern aesthetics [5][10]. Group 3: Innovation and Global Vision - The brand's commitment to innovation is reflected in its "wine estate" development approach, which integrates ecological practices with traditional brewing methods, aligning with contemporary consumer expectations [7][9]. - Red Flower Lang has expanded its global presence, showcasing its products at international venues like the United Nations headquarters and major global landmarks, thus promoting Chinese culture on a worldwide stage [9][10]. Group 4: Industry Perspective - The white liquor industry is positioned to balance tradition and innovation, demonstrating its ability to connect with both local and global audiences while maintaining cultural significance [10].

Core Viewpoint - The article highlights the partnership between Honghualang and CCTV's Spring Festival Gala, emphasizing the brand's cultural significance and its role in celebrating the Chinese New Year with global audiences [1][3][12] Brand Presence and Cultural Significance - Honghualang is featured prominently in various segments of the Spring Festival Gala, reinforcing the message that "accompaniment is the longest confession of love" [3][6] - The brand's presence is marked by its first-ever brand logo appearance in a skit, symbolizing the warmth of family connections during the festive season [3][4] Integration of Tradition and Modernity - The program "Hehua Shen" utilizes AI-generated imagery and stage technology to reflect the beauty of seasonal changes, paralleling Honghualang's brewing techniques that align with nature [4] - The brand successfully merges traditional cultural elements with modern technological advancements, showcasing its commitment to innovation while honoring its heritage [4][9] Global Outreach and Engagement - Honghualang's promotional efforts include a thematic video that introduces authentic Sichuan New Year customs to a global audience, supported by various social media platforms [9][10] - The brand's initiatives extend to international venues, such as the United Nations, where it celebrates the Chinese New Year with global representatives, enhancing its cultural mission [10][12] Audience Reception and Impact - The Spring Festival Gala's broadcast featuring Honghualang received positive feedback from viewers, with related hashtags trending on social media, indicating successful audience engagement [6][9] - The brand's visibility during the New Year celebrations, from local gatherings to international landmarks, contributes to a vibrant representation of the Chinese New Year [10][12]

2月5日，郎酒全国经销商视频会议召开，郎酒股份总经理汪博炜作《强壮稳健挤压增长拼³ 再向前推进一公里》主题讲话。郎酒集团董事长汪俊林出席会 议，郎酒股份常务副总经理、销售公司总经理梅刚主持会议，郎酒全国销售团队、商家伙伴共计7500余人参会。 汪博炜表示，2026年1月以来，随着郎酒品牌年会的召开和近500场渠道伙伴新春联谊会的举办，郎酒携手伙伴客户拼出了1月份出货创历史新高、单日最高 出货2.7亿元的开门红。 同时，汪博炜在大会上回顾了2025年的发展情况，包括出货量、商家数量、郎酒庄园会员数量以及红花郎宴席增长情况等。据了解，郎酒2025年全年经销商 出货量在2024年基础上实现微增长；商家数量增加800+；2025年联盟商共拓展增加近10万家；总开瓶数同比增长18%（未包含光瓶酒数据，青花郎指第五代 青花郎开瓶数）。 目前，郎酒酱香板块形成"郎牌郎、红花郎·10、红花郎·15、青花郎、红运郎"五大战略产品矩阵；浓酱兼香型旗舰产品"龙马郎"也于年内上市，进一步完善 了产品梯队。 来源于浪迹官微 郎酒在宴席市场的表现成为其稳健增长的重要支撑。据全球咨询机构弗若斯特沙利文数据，红花郎在中国宴席市场已连续三年位 ...

2025年，郎酒在行业调整期中展现出强劲韧性——经销商出货量实现逆势微增、优质酱酒贮存量创下30 万吨历史新高、红花郎连续三年稳居"中国宴席市场酱酒销量第一"。在近日举办的"拼³·2025年度郎酒品 牌年会暨年度十大图片发布会"上，郎酒交出了这样一份年度答卷。成绩背后，是两万余名郎酒人在行 业转折周期中以"拼品质、拼品牌、拼品味"的拼搏姿态，勾勒出百年郎酒的蓬勃生命力。 面对行业深度调整，郎酒何以实现韧性增长？郎酒股份总经理汪博炜在会上发布的"郎酒2025年度十大 图片"，揭开了其中的答案。从年初"坚定信心"的全国经销商大会，到确立酱香郎酒五大战略产品、推 出龙马郎新品，再到坚守酿好酒"存十卖一"的铁律，以及郎酒庄园与世界酒庄同行联盟再扩容……这十 大图片是郎酒2025年品质、品牌与品味"向前推进一公里"的完整叙事，也是长期主义、追求极致的体 现。2026年，郎酒将以"再向前推进一公里"的务实行动哲学，沉淀为穿越周期的底气。 以长期主义诠释"时间价值" "拼³"这一主题蕴含三重意义：既代表着全力以赴、拼搏奋进的姿态，也体现了郎酒在产品品质、品牌 塑造与品味追求上的多维深耕与持续突破，更象征着郎酒、渠道伙伴与经 ...

郎酒人敢打胜仗、能打胜仗的底气，源于那颗"酿一瓶极致好酒"的恒心。每一瓶酒的背后，所诠释的正 是郎酒对长期主义一以贯之的坚守。 2025年，郎酒在行业调整期中展现出强劲韧性——经销商出货量实现逆势微增、优质酱酒贮存量创下30 万吨历史新高、红花郎连续三年稳居"中国宴席市场酱酒销量第一"。在近日举办的"拼 ·2025年度郎酒品 牌年会暨年度十大图片发布会"上，郎酒交出了这样一份年度答卷。成绩背后，是两万余名郎酒人在行 业转折周期中以"拼品质、拼品牌、拼品味"的拼搏姿态，勾勒出百年郎酒的蓬勃生命力。 面对行业深度调整，郎酒何以实现韧性增长？郎酒股份总经理汪博炜在会上发布的"郎酒2025年度十大 图片"，揭开了其中的答案。从年初"坚定信心"的全国经销商大会，到确立酱香郎酒五大战略产品、推 出龙马郎新品，再到坚守酿好酒"存十卖一"的铁律，以及郎酒庄园与世界酒庄同行联盟再扩容……这十 大图片是郎酒2025年品质、品牌与品味"向前推进一公里"的完整叙事，也是长期主义、追求极致的体 现。2026年，郎酒将以"再向前推进一公里"的务实行动哲学，沉淀为穿越周期的底气。 郎酒品牌年会现场。企业供图 以长期主义诠释"时间价值" " ...

1月19日，"拼³·2025年度郎酒品牌年会暨年度十大图片发布会"在郎酒庄园热烈启幕，600余位郎酒作家伙 伴、媒体伙伴、经销商、会员、消费者及合作伙伴现场见证郎酒这一年走过的足迹。 年会现场，郎酒庄园"三面墙"获媒体代表"墙裂"推荐——天宝峰青花郎红花郎墙、原产地旗舰店大卖场的郎 牌郎墙、地之阁 63 种原酒墙。这三面墙，是郎酒品牌战略的立体化、空间化表达，生动勾勒出其从原酒到 产品、从产品到品牌的完整价值图景。 2025年度十大图片发布 汪博炜：相信"相信的力量"，郎酒在风雨中蜕变前行 作为年会核心环节，郎酒股份总经理汪博炜现场以一场情感充沛的"年终述职"，如数家珍地将2025年度十 大图片背后的故事、人物与梦想一一道来： 2025年初的全国经销商大会上，3000余名厂商伙伴时隔13年再度全员集结，"坚定信心，敢于胜利"的龙马 狼精神点燃全场；年中大会上"八个坚持""四个确保"的郑重承诺，进一步筑牢了厂商同心的信任根基。 2025年三品节，《中国郎·庄园酱酒蓝皮书》发布，郎酒庄园以"中国庄园白酒开创者"的身份完成体系化定 义，"生长养藏"的全链路布局与30万吨优质酱酒贮存量的突破，构成了品牌最硬核的品质底 ...

Core Insights - The core theme of the article revolves around Langjiu's strategic approach to growth amidst industry challenges, emphasizing a three-dimensional strategy termed "拼³" (Pīn Sān), which focuses on quality, brand, and taste [1][9]. Group 1: Market Foundation - Langjiu emphasizes collaboration with partners and customers, marking a significant nationwide dealer conference with over 3,000 attendees, aimed at consolidating confidence and strengthening channels during industry adjustments [2]. - The company has committed to working closely with market partners, avoiding aggressive numerical targets, and instead focusing on shared efforts to build a win-win community [2]. - A special trip to Dubai for 151 top dealers was organized to reinforce the value of collaboration and enhance market competitiveness [2]. Group 2: Systemic Dynamics - Langjiu's strategy includes a strong focus on product quality, with a significant increase in the storage of premium sauce liquor, adhering to a "sell one for every ten stored" principle [4]. - The company has upgraded its core products, including the Red Flower Langjiu and Green Flower Langjiu, establishing the Red Fortune Langjiu as a key strategic product [4][5]. - The establishment of a "winery ecosystem" connects consumer experiences with brand value, with over 200,000 visitors to Langjiu's winery annually, showcasing the cultural richness of Chinese liquor [6]. Group 3: Global Positioning - Langjiu is accelerating its internationalization, participating in global events like the Venice Architecture Biennale and collaborating with Penfolds Winery in Australia, marking a significant expansion of the "World Winery Alliance" [8]. - The partnership with Penfolds has resulted in a co-branded product that symbolizes a cultural dialogue between Eastern and Western wine philosophies [8]. Group 4: Long-term Value - The company's focus has shifted from speed to depth, emphasizing market integration, robust systems, and global connections [9]. - Langjiu's annual imagery reflects a commitment to building long-term certainty through close market engagement and a solid operational framework [9]. - The company is undergoing a profound transformation, enhancing its organizational strength and operational capabilities to navigate industry volatility [9].